Waxing UnLyrical

MAY 29, 2012

And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways.

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Case Study Study Social Media Flickr 200

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. What about B2B?

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Marketing B2B Meme Organization 100

Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Silly, But….

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Campaign SMS B2B Case Study 194

Waxing UnLyrical

APRIL 11, 2011

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. If you read the news or popular blogs, you get a lot of numbers thrown at you. It’s simple math.

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Social Media How To Hubspot Compete 212

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. SA developed a website for the campaign and focused on social media and media relations to build awareness.

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CSR Real Estate Posterous Campaign 200

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. The result: PR is poorly integrated with the rest of marketing. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social.

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Press Release B2B Curation Consultant 182

Waxing UnLyrical

AUGUST 4, 2014

What is Marketing Automation and How Does it Affect Social Media? Why: Many people view automation in social media as a bad thing. How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Lee Odden shares some best practices for SEO and Inbound marketing.

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Analytics Consultant Flickr B2B 188

Waxing UnLyrical

MARCH 25, 2013

They do something I always say is more important than marketing. Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. And online, they have a great approach to social media, integrating customer service every step of the way. Great product.

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

DECEMBER 7, 2011

Social media. For me, it happened to be social media, but it could have been something else. And how did social media help? One canned key message too many, you might say. Then one day I woke up because of two words. Don’t worry, this isn’t going to disintegrate into an evangelical diatribe. So what changed?

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B2B Social Media Applications Hosting 242

Waxing UnLyrical

DECEMBER 16, 2013

Why: On August 6th, the oh-so-wonderful Jay Baer, author of YouTility , joined us for a lively chat where we discussed the state of PR measurement today, the evolution of social media in PR, common mistakes large organizations make when measuring PR/SM results, the best measurement tools, and lessons/case studies from his book.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

JULY 27, 2011

QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. But here’s the thing: QR codes are only cool to other marketing-minded people. So should you use a QR code in your next marketing initiative? Guest post by Mikinzie Stuart.

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SMS Sample Samples Campaign 264

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

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Case Study Apple Study Brands 187

Waxing UnLyrical

DECEMBER 20, 2012

Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. But once you start growing your community, you will find many benefits to your business, especially now that social media allows your customers to participate in your business directly on a personal level.

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Communities Facebook How To Consultant 234

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. Integrated Marketing Communications Case Study: City of Hope . 3 Ways a B2B Software Company Improved Its Integrated Communications.

Case Study 100

Case Study Study Banking Campaign 100

Waxing UnLyrical

MAY 18, 2015

Many B2B marketers (the market I usually work in) end up measuring thought leadership programs on leads or content consumption,” writes Eric Wittlake for {grow}, as he explores what your business should be tracking when developing a thought leadership presence. How to Become a Leader in Your Industry Using Social Media.

Insurance 100

Insurance Consultant Reputation Industry 100

Waxing UnLyrical

MAY 11, 2016

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. If you aren’t focusing on media relations, you’re in trouble. More than 2.9 Awareness is valuable.

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Automotive Conference Influencer Campaign 100

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. RSVP in the Social PR Posse group (if you’re not already part of the group, just request to join and I’ll approve you).

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Eventful Conference Consultant Hosting 100

Waxing UnLyrical

JUNE 15, 2011

If your frontline employees understand your business’ target market, they ultimately know the community your brand has. Whether your business is a B2B lead generation company , or a new-wave fashion company, humanizing can work in your favor. Try to Reposition Your Image.

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Brands Fashion B2B Communities 196

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. Tip: I have many years of direct B2B sales experience. Or me, the professional marketer? A marketer or salesperson wants to see you have the strategy as well as the vision. This is Part 1 of a two-post series.

Brands 177

Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

AUGUST 31, 2012

Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. He said, “It was practical, funny, informative and useful.

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Twitter Flickr Klout Case Study 154

Waxing UnLyrical

DECEMBER 17, 2012

” That is where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement. optimizing B2B v. B2C communications. how to stay competitive in the world of search.

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Video SEO Consultant B2B 199

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now.

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Class Creative Commons Postrank Conference 144

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

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Social Media Wikimedia Real Estate Case Study 125

Waxing UnLyrical

JANUARY 6, 2016

With so many options for Internet marketing, how does a company figure out which ones to focus on? The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? To evaluate the effectiveness of any Internet marketing campaign, quantifiable objectives must be defined.

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Strategy Marketing SEO Campaign 100

Waxing UnLyrical

MAY 16, 2013

Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. 15 People Every B2B Marketer Should Follow On Twitter. Infographic: How Twitter affects the stock market. Why: Yes, yes, lists are subjective.

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Tips Twitter Wikimedia Public Domain 199

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

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Content Curation Marketing SEO 187

Waxing UnLyrical

FEBRUARY 28, 2012

Selling and marketing together. A while back, I wrote a guest post on Spin Sucks about how Twitter is for selling and Facebook for marketing. Well Google Plus is for selling and marketing. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising.

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Google Tips URL B2B 165