Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. But first, let’s define the term real-time marketing.

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Strategy B2B Marketing Conference 125

Social Media Strategies Summit

JUNE 24, 2022

Well, in this example, Everlane shows us how fashion brands can use Reels to offer style advice to customers: View this post on Instagram. City of Minneapolis: Leverage Awareness Events. And the good news is, there are awareness events for everything , so you’re sure to find something relevant to your brand and audience.

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Examples Instagram Brands Transportation 165

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

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Reputation Brands Construction How To 59

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter lists Create Twitter Lists to read tweets in an ordered fashion. This setup is perfect for monitoring evolving topics or staying current with real-time events.

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Strategy Twitter Tips Marketing 52

Later

APRIL 7, 2021

Influencer Marketing Doesn’t Work for B2B Brands. Myth #5: Influencer Marketing Doesn’t Work for B2B Brands. There is little doubt that influencer marketing makes sense for B2C brands in the beauty, fashion, food, or lifestyle industries. When it comes to B2B though, many brands are less convinced. Let’s find out.

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Influencer B2B Instagram Price 80

Pixlee

MAY 21, 2020

Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. In fact, the top B2B performers are more likely to use non-owned channels when distributing content and 84% use paid distribution channels.

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Sentiment B2B HootSuite Retail 95

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Steel was scarce in the area, so Deere fashioned a moldboard out of the second-hand blade. I’m often asked if storytelling is harder for B2B companies. Guest Post by Rob Biesenbach.

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Chemicals Creative Commons Consultant Organization 187

Hootsuite

MAY 11, 2023

Show how to style different outfits for different occasions If you’re a fashion enthusiast, show your viewers how to dress for different occasions. Discuss how different cultures celebrate a particular event If you have a global audience, this is another great YouTube video idea for beginners.

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YouTube Video Film Sports 103

Likeable

SEPTEMBER 3, 2019

Create a real-time events calendar on a monthly or yearly basis that showcases lesser-known (and sometimes unusual) holidays—ones like National Zucchini Day on August 8 or Random Acts of Kindness Day on February 17. But, if you’re a fashion brand, it absolutely works. B2B companies can hop on the real-time content train too!

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Content Meme How To Trends 65

Twist Image

MARCH 15, 2018

Unless you are a certain kind of celebrity (see above), the event planners are looking to ensure that you are going to make their lives (extremely) easy for the hour that you are onstage. You are (usually) not being hired because of your name and content and company, but because you fill a box that is needed for their event (i.e. "we

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How To Eventful B2B Conference 58

Visually SM

AUGUST 19, 2020

Twitter focuses more on news and current events, while Instagram is a visual social network, filled with videos, pictures, and testimonials. LinkedIn is also a great place to promote your business, especially if your target is a B2B audience. Last but not least, we can’t finish this post without talking about Pinterest.

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Social Media Brands Reddit Platform 130

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

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Twitter Pharmaceuticals B2B Biotechnology 279

Twist Image

JANUARY 4, 2017

Now - more than ever - most businesses (small, medium, large, B2B and B2C) need some kind of e-commerce strategy in place (even if it's simply ordering, instead of purchasing). What if they had some kind of great digital fashion app? Whatever you could buy in the store, you can now shop online. This is great. This is profound.

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Products Brands Retail iPhone 76

Sprout Social

JANUARY 4, 2022

And Facebook Live allows brands to host live events, give a peak behind the scenes or engage in real time with their audiences. To future-proof fashion we need to embrace tradition. Today, the Watch tab allows users to view and engage with focused video content. Stories offer a specific brand of immediacy and interaction.

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Statistics Social Media Video Marketing 140

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. The example below is from micro-influencer Danielle Bernstein of @WeWoreWhat , a micro-influencer in the fashion world, giving a shout-out to @Postmates. If you’re speaking at an event, why not make the most of this opportunity with a call-to-action?

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Twitter Tips Influencer Hashtag 129

Webbiquity SMM

MAY 10, 2011

Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Speaking at an event? What should they promote? Here are 20 ideas.

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ROI Case Study Bazaarvoice Klout 191

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts.

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B2B Analytics Data Patterns 22

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

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B2B Strategy Marketing Microsoft 198

Writtent Blog

SEPTEMBER 3, 2013

Whether you were lucky enough to score a spot at the show, or you’re curious about some of the incredible inbound marketing lessons learned during the four-day event, we’ve compiled a list of brilliant takeaways from the conference. Content Marketing Events Online Marketing' Inbound Marketing. Treat Your Prospects like People.

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Conference Marketing Hubspot Metrics 72

Sprout Social

JANUARY 23, 2024

Think of separate hashtag campaigns for different goals such as brand awareness, event promotion and so on. Join trending topics and conversations From sporting events such as the World Cup to #NationalDonutDay, hashtags are totally fair game for topical content. What are events or incidents that everyone’s talking about?

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Hashtag Facebook Fashion Trends 116

Jeff Esposito

AUGUST 24, 2011

As GQ humorously summarized, Boston is a “Jurassic Park for fashion troglodytes.&#. Mayor Menino , for one, disagrees: “I go to all the events in the city of Boston. Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market. People say, ‘gee what a friendly city.’

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Sports Fashion B2B Survey 54

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

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Social Media B2B Company Consultant 132

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

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B2B Fashion LinkedIn Organization 87

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition.

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Metrics Strategy How To Tourism 132

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting.

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Social Media Strategy Statistics Metrics 117

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Kristi’s Favorite Little Known Social Media Tool : If (or when) you come to this point with your social media accounts, you’ll be stuck handling Facebook and LinkedIn the old fashioned, manual way. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. Jay Berkowitz. Mack Collier.

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Tools Tips Marketing Social Media 277

Convince & Convert

FEBRUARY 10, 2010

But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. We've also found that event planners use Flowtown to can get a quick and accurate snapshot re: demographics for their sponsors. link] ethan Hi Jay, Thank you for the review.

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Social Media Marketing Social CRM Consultant 129

Oktopost

AUGUST 10, 2023

It’s particularly potent for maximizing LinkedIn B2B lead generation But this all hinges on a change in perception. It caters to a widespread desire among modern B2B audiences for better humanization of brands – for a strong marketing campaign to be underpinned by social proof rather than plan old self-promotion.

Social Media 62

Social Media UGC B2B Sentiment 62

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

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B2B Trends Analysis Marketing 293

Webbiquity SMM

AUGUST 22, 2012

But for most b2b websites, one of the top three sources of traffic—and often the largest single source—is “direct” visits. Old-fashioned word of mouth (WOM): while so much attention today is lavished on social media marketing (and not unrightly so necessarily), the fact is–people still talk.

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How To Conference Analytics Social Bookmarking 169

Oktopost

MAY 31, 2021

Such bridges can be social media, events, websites, etc. You can invest your budget on top B2B influencers , influencers on social media, or professionals on online platforms instead of spending so much on advertisements. In addition, getting other bodies to talk about you is a great credit for your business which gains their trust.

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Tips Marketing B2B Review 105

The Realtime Report

APRIL 24, 2024

Improve Events: Post Event Follow Up Feedback You’ve just wrapped up an incredible event that had your attendees buzzing with excitement, both in-person and online. Time to put on your superhero cape and get ready for some post-event magic! The one who threw that amazing event you loved so much?”

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Eventful Survey Loyalty Authentication 91

Hootsuite

JULY 8, 2020

B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Here’s how fashion retailer The Limited defined their target audience way back in their 1979 annual report (as cited in the textbook Retail Marketing Management) : “The Limited’s target market is the 16- to 35-year old female.

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Template Templates Social Media How To 145

Convince & Convert

JUNE 3, 2010

How coincidental that these two events are such perfect contrasts, and happened within days of each other… [link] Marcel Dezentjé 'What BP Can Learn from Umpire Jim Joyce' Over 'met de billen bloot gaan' – [link] [link] Mike Stenger Abso-freakin-lutely Jay! In true big coporate fashion they ignore the little guy.

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Social Media Strategy Consultant Social CRM 158

Keyhole.co

JUNE 26, 2023

36% of B2B decision-makers have used Instagram for purchasing decisions. 96% of US fashion brands have an Instagram presence. When deciding when to post, it’s also important to consider any special events or holidays that may affect your target audience’s online activity. (Source: Instagram) 16. Source: L2 Inc) 31.

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Statistics Instagram HootSuite Hashtag 52

Convince & Convert

AUGUST 19, 2010

You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. It makes sharing simple. As Brian Solis has written about a lot, social optimization needs to be simple. With the second “your story is live, now share it&# email and links, Western River is doing this perfectly.

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Social Media Strategy Tourism Social CRM 143

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Is there no place for old-fashioned “selling&# using social media? Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Remember the cold call?

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FAQ Content Consultant Social Media 139