Pixlee

MAY 21, 2020

Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. In fact, the top B2B performers are more likely to use non-owned channels when distributing content and 84% use paid distribution channels.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Hootsuite

MAY 11, 2023

Show how to style different outfits for different occasions If you’re a fashion enthusiast, show your viewers how to dress for different occasions. Discuss how different cultures celebrate a particular event If you have a global audience, this is another great YouTube video idea for beginners.

YouTube 104

YouTube Video Film Sports 104

Hootsuite

AUGUST 4, 2020

B2B companies, on the other hand, might be better off connecting via LinkedIn hashtags or Twitter Live. Focus on building your brand, audience, and community. That could mean entertainment value, pearls of wisdom or motivation, or the opportunity to connect with a community. Ergo, you won’t drive sales that way either.

Organization 145

Organization Instagram Geotagging Patterns 145

Visually SM

AUGUST 19, 2020

Twitter focuses more on news and current events, while Instagram is a visual social network, filled with videos, pictures, and testimonials. LinkedIn is also a great place to promote your business, especially if your target is a B2B audience. Last but not least, we can’t finish this post without talking about Pinterest.

Social Media 130

Social Media Brands Reddit Platform 130

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Hootsuite

AUGUST 14, 2023

Develop ten blog post ideas that promote an event planning business’s services and expertise. Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry. Develop a series of Tweets or Threads about the importance of sustainability in fashion.

Products 92

Products Real Estate Tourism Fashion 92

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. 500 million tweets are sent out per day. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Hootsuite

JULY 13, 2023

Source: LinkedIn Host a livestream event A social media livestream is an exciting and engaging way to connect with your followers (or lookie-loos) — no big expensive venue required. Ask “How did you hear about us” OK, it’s a little old-fashioned, but hear us out. Cultivate community and encourage interaction.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Webbiquity SMM

MAY 10, 2011

Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Speaking at an event? Highlight your company’s community involvement.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Socialmedia.biz

JUNE 28, 2018

Moreover, how does Facebook, a platform used by millions of businesses to connect with their customer base, compare to Instagram in terms of content marketing for B2B and B2C brands? 62% of B2B marketers agreed that storytelling was an effective content marketing tactic, that boosted brand conversions for them by 30%.

Instagram 75

Instagram Template Templates Price 75

agora pulse

APRIL 28, 2020

As a result, either you or a member of the larger community may say something that misses the mark and upsets someone. Heidi Cohen : The best part of being a social media manager is the ability to build a broader community. Ashley Graham : How you plan to connect and communicate with your community on social media is key.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Writtent Blog

FEBRUARY 20, 2014

Old-Fashioned Serials. Online Communities. The Home Depot is one of several brands with a highly-popular online community. In-Person Events. Many marketers believe that in-person events, like free trainings or networking parties, are the single best way to get publicity with content marketing. eLearning Portals.

Content 104

Content Marketing Screencast Tumblr 104

Techipedia: Tamar Weinberg

AUGUST 2, 2011

The truth is that there are no shortcuts to community building , it requires sustained time, effort and dedication: at least to create a community that is truly activated and interested. He’s the president of Human Business Works , an online education community for small businesses. Chris Brogan. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Keyhole.co

NOVEMBER 4, 2020

Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. Additionally, you can use this tool to publish, create personas, manage your communities, and generate analytics to help you create and optimize social content. Do you have global social media teams?

Analytics 105

Analytics Social Media Tools Price 105

Oktopost

AUGUST 10, 2023

But the trouble comes when you limit yourself to community management and forget to invest time into social media lead generation. It’s particularly potent for maximizing LinkedIn B2B lead generation But this all hinges on a change in perception. Don’t let it slip to the sidelines.

Social Media 62

Social Media UGC B2B Sentiment 62

Kikolani

NOVEMBER 29, 2010

I have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting.

Social Media 117

Social Media Strategy Statistics Metrics 117

Keyhole.co

FEBRUARY 13, 2022

Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform. Additionally, you can use this tool to publish, create personas, manage your communities, and generate analytics to help you create and optimize social content. Do you have global social media teams?

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

FEBRUARY 10, 2010

But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. We've also found that event planners use Flowtown to can get a quick and accurate snapshot re: demographics for their sponsors. link] ethan Hi Jay, Thank you for the review.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

JUNE 3, 2010

How coincidental that these two events are such perfect contrasts, and happened within days of each other… [link] Marcel Dezentjé 'What BP Can Learn from Umpire Jim Joyce' Over 'met de billen bloot gaan' – [link] [link] Mike Stenger Abso-freakin-lutely Jay! How can you not know how to care? Different story, right?

Social Media 158

Social Media Strategy Consultant Social CRM 158

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

I’m not connected to the LinkedIn individual who spammed me, but he still took the liberty to use my email address for his personal gain in a completely unsolicited fashion. It’s important to understand the communities you contribute to and to understand the rules of the sites that you target.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

MARCH 24, 2010

They know that I actually care about my community and that they’re not an audience. He currently serves as the community guy at Building 43. Participate in my site’s community. Do good, positive things for the community. Immerse yourself visibly in the influencer’s community. They understand brevity.

Influencer 278

Influencer How To Press Release Blogger 278

Webbiquity SMM

AUGUST 22, 2012

But for most b2b websites, one of the top three sources of traffic—and often the largest single source—is “direct” visits. ” Old friends may include, among others: • Current customers (for example, clicking on a bookmarked link to your support page or user community area). Particularly at the executive level.

How To 169

How To Conference Analytics Social Bookmarking 169

Convince & Convert

AUGUST 19, 2010

You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. Allowing for and creating communities. It makes sharing simple. As Brian Solis has written about a lot, social optimization needs to be simple. Engaging people in their passions all helps make the business more meaningful.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Is there no place for old-fashioned “selling&# using social media? Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Remember the cold call?

FAQ 139

FAQ Content Consultant Social Media 139

Sprout Social

OCTOBER 21, 2019

For instance, visually driven industries like fashion, cosmetology and dining gravitate toward Instagram, Pinterest and Snapchat. Reddit, as mentioned earlier, is a great place to conduct online listening research and tap into active niche communities. For B2B companies, LinkedIn is also a great choice. What’s Your Industry?

Social Media 93

Social Media Brands Social Networking Curation 93

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Convince & Convert

AUGUST 31, 2010

Opening the kimono and giving customers and prospects a better sense of who is part of the company, how that company operates, and what it stands for in a less formal, more spontaneous fashion is doable. The conversation is icing on the cake, and it requires much more work of the old-fashioned sort. And that’s a worthy objective.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? Or is this just creepy? Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page.

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

SEPTEMBER 1, 2010

Just not in a linear fashion. There’s no market for reselling Facebook fans or Twitter followers. Ultimately, companies need to make money, save money, or both via social media. link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers. You’re 100% right about that.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. If you think about what’s gaining steam across the entire social community, it’s all visual. It’s sort of a visual Evernote, but on that platform. It actually looks really good.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167