Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

agora pulse

MAY 29, 2020

A social media manager is vital to every company, especially during a crisis. Social media managers, in particular, often are the first to be cut. I had one client who I practically begged to leave the social media engagement management to me. Social Media Is the First Line of Defense.

Social Media Management 213

Social Media Management Social Media ROI Company 213

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. What is Social Selling? Benefits of Social Selling for B2B.

Tools 144

Tools B2B Price ROI 144

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Statistics 142

Statistics Social Media Video Marketing 142

Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Mark also highlights that engagement is a key metric. Not all brands are prepared nor will they ever be prepared to have every social media post be focused on improving the well-being of their audience.

Feed 167

Feed Feedly Metrics News 167

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 105

Organization LinkedIn Strategy Social Media 105

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Keyhole.co

MARCH 11, 2024

From identifying key metrics to collecting and interpreting your data, we’ll cover all the essentials you need to know to master your LinkedIn analytics. By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation. Let’s get started!

Template 52

Template Templates Analytics LinkedIn 52

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Webbiquity SMM

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing.

Trends 187

Trends Social Media Marketing Technorati 187

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 57% of marketers say content marketing is their top external social priority this year. B2B Marketing Insider ).

Statistics 207

Statistics B2B Content Marketing 207

Oktopost

SEPTEMBER 15, 2020

There is no cookie-cutter way to measure social. The more we talk to our customers, the more we realize, while there are a few metrics many organizations report on in a similar manner, every B2B company has its own approach to quantifying success. So here it comes – our most important product release of 2020 – Social BI.

B2B 105

B2B Metrics Report Data 105

Oktopost

NOVEMBER 18, 2020

As a result, 79% of sales reps say they’ve had to take on new responsibilities, new metrics, and quickly adapt to new ways of selling. Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google. and allow your reps to engage with them.

Engagement 89

Engagement Social Media B2B Team 89

Unmetric

JULY 2, 2019

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Rank Ranger.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. For more detailed guidance on using LinkedIn for business, download our LinkedIn strategy template.

LinkedIn 116

LinkedIn How To Collaboration URL 116

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Definitely.

Questions 104

Questions Banking Insurance HootSuite 104

Buzz Marketing for Technology

APRIL 18, 2012

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. Download this report to learn about the emerging role of social media analysis. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul.

Marketing 206

Marketing Metrics B2B ROI 206

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

ROI 98

ROI Cost B2B Organization 98

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. A social media company’s social team testing a new social channel is incredibly meta. original sound – Sprout Social. original sound – Sprout Social.

Strategy 118

Strategy Marketing Hashtag Influencer 118

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Why brands need a social media monitoring strategy.

Data 102

Data Skills Meme Social Media Management 102

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Convince & Convert

AUGUST 8, 2019

It’s important not to confuse dark social with Facebook’s dark posts. If you’re a social media marketer and haven’t heard of dark posts, by all means add this excellent resource to your reading list. Is Dark Social Messing with Your Metrics? That was in 2012, when messengers were less popular.

Brands 152

Brands Analytics Consultant Data 152

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Search Engine Optimization (SEO ).

AJAX 194

AJAX SEO Engineering Metrics 194

Keyhole.co

FEBRUARY 4, 2023

People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. You will get astonishing insights about your audience and end up winning them as leads and improving your social standing. Select the metrics whose details you want to analyze. But this is not so!

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. You will get astonishing insights about your audience and end up winning them as leads and improving your social standing. Select the metrics whose details you want to analyze. But this is not so!

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. How Does Your Audience Use Social Media? Because tools will change.

Social Media 167

Social Media Strategy Consultant Conference 167

Sprout Social

DECEMBER 9, 2020

Recent data shows that many of the online habits picked up during quarantine are here to stay, key among them consumers’ increased use of social media. Sprout research that examined social media activity from November 1-23 in 2019 compared to 2020 revealed a staggering 1301.7% Refine and define social media services .

Proposal 104

Proposal Price Project Education 104

Pam Moore

SEPTEMBER 9, 2020

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. Although many marketers and business owners who are new to digital and social marketing may think that by simply adding social media to their bag of ninja marketing tricks, all of their problems will be solved.

Conversation 78

Conversation Template Templates Marketing 78

Keyhole.co

MARCH 24, 2023

Moreover, social mentions give away a handful of insights. Act as social proofs When a brand or individual is mentioned positively on social media, it can serve as social proof for others considering engaging with or purchasing from that brand or individual. Some of them are: 1.

How To 52

How To Sentiment Reputation Hashtag 52

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

MAY 23, 2017

By the way, don’t confuse dark social with Facebook’s dark posts. If you’re a social media marketer and haven’t heard of dark posts, by all means add this excellent resource to your reading list.). Is Dark Social Messing with Your Metrics? That was in 2012, when messengers were less popular.

Brands 129

Brands Analytics Data Metrics 129

Sprout Social

JULY 31, 2019

Best times to post on social media for 2019. Why you need a social media customer service plan. In addition to creating new content for your social, you can engage with incoming messages in Sprout’s Smart Inbox, which pulls together incoming content from Twitter, Instagram, Facebook and LinkedIn. Related Articles.

Team 84

Team Notification Report Metrics 84

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Click the play button to listen here: Download the audio file: [link]. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important.

Case Study 131

Case Study ROI Social Media Team 131

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Need a stronger business case for getting on social media? Not only that.

B2B 98

B2B Social Media Tools Tips 98