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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

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Content Strategy Tips from Top B2B Brands

Writtent Blog

If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. Their download rates improved 300%.

B2B 93
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10 Best B2B Webinar Platforms for 2021

Oktopost

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98
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Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. It’s great to have that fabulous piece of content to attract readers (or more often than not, downloaders), but what happens next? Get our Definitive email newsletter. But to what end?

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Rocket Content – Your B2B Secret Weapon

Convince & Convert

There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. They aren’t reading our tweets, they’re probably not reading our blogs, and they’re definitely not Liking us on Facebook. He also blogs at Dare to Comment. But we have a secret weapon: Rocket Content.

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Social BI Has Arrived

Oktopost

The more we talk to our customers, the more we realize, while there are a few metrics many organizations report on in a similar manner, every B2B company has its own approach to quantifying success. The definition of a BI platform is taking any type of business question and applying it to your data to find an answer. Dashboard Builder.

B2B 105
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Why You Need to Incorporate Social Media into Your Lead Generation Strategy

Oktopost

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.