Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Direct Marketing Observations

JANUARY 12, 2018

Now B2B marketing? B2B influencers? Over the years, the definition of what true influence is, has kind of changed, at least in the context on how to measure it and what the criteria is to measure it. Pro Tip #2: You don’t need any tools to do B2B social media marketing effectively. Especially in a B2C setting.

B2B 276

B2B Influencer Conversation Social Media 276

Oktopost

NOVEMBER 14, 2022

While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy. Let’s dive in on how B2B influencer strategy works, and how you can apply it to your business. How does a B2B influencer strategy work? What are the benefits of a B2B influencer strategy?

B2B 69

B2B Influencer Strategy Industry 69

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

B2B 171

B2B Brands LinkedIn Groups 171

Oktopost

MARCH 20, 2018

The social media universe can feel so broad and diverse! One day you have to schedule content, another day you’re asked to engage with audiences. And to top it all off, you have to consistently measure results to demonstrate growth. With so many different tasks piling up, how do you know which one to tackle […].

Social Media 107

Social Media B2B Marketing Engagement 107

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. You’ve decided to commit to producing B2B video content?

B2B 111

B2B Video Strategy Marketing 111

Oktopost

SEPTEMBER 22, 2022

Want to hear more from renowned B2B marketing leaders? The Definitive Guide to Social Engagement Data Inside of Marketo. The Definitive Guide to Social Engagement Data Inside of Hubspot. The Definitive Guide to Social Engagement Data Inside of Eloqua. Catch all episodes here. Episode Summary. Meet Jennifer.

Data 174

Data Engagement Hubspot B2B 174

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Social Media Marketing

NOVEMBER 10, 2016

Yet many of the B2B companies have declined to accept its importance in the market as they think that it has nothing to offer. Furthermore, social marketing come up with some real time interest that always prove to be a game changer for the B2B business. This will definitely give you highest impact possible.

B2B 80

B2B Social Networking ROI Campaign 80

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? Resources mentioned: In any B2B sales cycle, knowledge equals power. The Definitive Guide to Social Engagement Data Inside of Marketo. The Definitive Guide to Social Engagement Data Inside of Hubspot. The Definitive Guide to Social Engagement Data Inside of Eloqua.

Data 118

Data Engagement Hubspot B2B 118

Social Media Marketing

OCTOBER 3, 2016

Over the past many years, the shape of generating leads from business-to-business (B2B) has significantly changed. With the conventional B2B lead generation methods, one can only brand their business online which is not always enough - expect more via social media. However, availing of these tools is not so easy.

B2B 86

B2B Social Networking Campaign Social Media 86

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B 155

B2B Questions Content Repository 155

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. These are definite and distinct actions.

B2B 100

B2B Conversation Social Media Strategy 100

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Social Media Marketing

JULY 22, 2016

So, if you are the one who has a great desire to do so, then B2B social network is a great place to start, especially for those who are new to the world of internet marketing. This will give you the freedom where you can send your client's emails directly and also continue it with your contact list for having future communications.

Social Networking 60

Social Networking B2B Brands Skills 60

Oktopost

MARCH 26, 2024

An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline. Learn more about how you can measure your social selling success with Oktopost’s Influenced Opportunity Report and other specialized B2B metrics.

Influencer 62

Influencer Report B2B ROI 62

Convince & Convert

OCTOBER 29, 2015

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. What B2B Marketers Value in a Lead Gen Strategy. B2B marketing is all about generating leads. Because many B2B sales cycles can be lengthy, leads are the best indicator of future sales success.

B2B 60

B2B Marketing Survey Metrics 60

Oktopost

APRIL 1, 2021

Listen to the Podcast: For more episodes on MarTech, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. New episodes air every Thursday on B2B Marketing Now, a podcast channel built for marketers, by marketers and you can catch all episodes here.

B2B 101

B2B Marketing Apple Conference 101

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. The bottom line is that creating a solid, measurable, B2B social media strategy is extremely difficult, and to say that the enterprise just doesn’t have a clue, though it makes for great copy, just isn’t true. Now snap B2B on top of that.

Social Media 164

Social Media B2B Metrics Analytics 164

Oktopost

NOVEMBER 3, 2021

In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. Examples of Lead Qualification Frameworks.

B2B 135

B2B How To Data Process 135

Convince & Convert

NOVEMBER 2, 2010

There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. They aren’t reading our tweets, they’re probably not reading our blogs, and they’re definitely not Liking us on Facebook. He also blogs at Dare to Comment. But we have a secret weapon: Rocket Content.

B2B 115

B2B Bazaarvoice Content Influencer 115

Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2. Get our Definitive email newsletter.

B2B 60

B2B Education Content Marketing 60

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B.

B2B 136

B2B Marketing Construction Committee 136

Writtent Blog

JUNE 5, 2013

If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Oktopost

SEPTEMBER 15, 2020

The more we talk to our customers, the more we realize, while there are a few metrics many organizations report on in a similar manner, every B2B company has its own approach to quantifying success. The definition of a BI platform is taking any type of business question and applying it to your data to find an answer. Dashboard Builder.

B2B 105

B2B Metrics Report Data 105

Oktopost

JULY 6, 2023

Your mind is probably going to the B2C brands that have made a splash on the socials but, in B2B, the landscape is just as productive and just as fruitful. For that, your team will need to utilize the best B2B social publishing tools in order to remain adaptable. Embrace Automation Social media puts a lot of demand on marketing teams.

Publishing 62

Publishing Social Media How To B2B 62

Webbiquity SMM

APRIL 13, 2021

This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. There’s no automating…outsourcing…editing…(or) photoshopping it…That being said, brands, even B2B brands, CAN use Clubhouse. But they are definitely worth pondering. ” — Margaret Mollloy.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.) .”

Findability 216

Findability B2B Directory SEO 216

Sprout Social

NOVEMBER 17, 2022

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Speaking of the University of Georgia , the institution definitely knows how to tell a great story. Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11.

Types 118

Types Instagram Brands Collaboration 118

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The State of B2B Social Media Marketing Report ). LinkedIn is the most successful social network for B2B employee advocacy. 30% of brand engagement comes from employees. LinkedIn ). Hinge Research Institute ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? By the end of the show, you will be rethinking how you approach marketing and will have a clear definition of what an insight is, and what it most certainly is not. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Engagement 131

Engagement Training Apple Conference 131

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. However, you can definitely still learn from what people are saying about them (and possibly also from how they react). Keep Tabs on the Competition.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Interact (e.g., ask and answer questions).

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Buzz Marketing for Technology

JANUARY 11, 2011

It occurs to me my definition of content often differs from their definition of content. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10.

Feed 264

Feed Feedly News SEO 264

Webbiquity SMM

FEBRUARY 14, 2020

Your social media activity will definitely impact the way a prospective employer looks at you. The post How to Showcase Your Social Media Skills and Land Your Dream Job appeared first on B2B Marketing Blog | Webbiquity.

Skills 165

Skills Social Media Social Media Management How To 165