Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The State of B2B Social Media Marketing Report ). LinkedIn is the most successful social network for B2B employee advocacy. 30% of brand engagement comes from employees. LinkedIn ). Hinge Research Institute ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. For example, with the right platform, we can review audience sentiment and perception compared to our competitors—all in real time.

ROI 97

ROI Cost B2B Organization 97

Sprout Social

MAY 5, 2021

Let’s kick things off with a quick definition. Again, the average B2B buyer’s journey is growing longer. Understanding customer sentiment. Through sentiment analysis , you can get into your audience’s headspace to understand what they’re feeling and how reps should approach them.

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Data Marketing How To Collaboration 117

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Likeable

SEPTEMBER 3, 2019

76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. This might seem counterintuitive, and it definitely won’t work in all cases, but it actually is possible to plan real-time content ahead of time. Plan ahead.

Content 65

Content Meme How To Trends 65

Sprout Social

MARCH 24, 2020

What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”). This means not only measuring hard numbers associated with your brand and business but also feelings and customer sentiment (think: feelings and emotions associated with your marketing). The good news?

Analysis 88

Analysis Social Media ROI How To 88

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This sentiment can help promote a sense of cohesive culture and increase performance. Bambu’s calming user interface is definitely better than that of GaggleAMP.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

FEBRUARY 18, 2016

Whether it’s a Willy Wonka “golden ticket” experience at a food brand or a chance to shadow a company executive for the day to gain stronger management experience, both B2B and B2C companies have unique roles and cultures worth highlighting. Get our Definitive email newsletter.

LinkedIn 60

LinkedIn Campaign Transportation Travel 60

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This sentiment can help promote a sense of cohesive culture and increase performance. Bambu’s calming user interface is definitely better than that of GaggleAMP.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

SEPTEMBER 2, 2015

Are you a B2B brand focused on marketers that work in technology? Be sure to analyze all the metrics, which according to Enterprise Innovation should include “tracking the total shares on the various social media platforms, social sentiments, and engagements in terms of comments and clicks.” Get our Definitive email newsletter.

Influencer 60

Influencer Brands Marketing Authentication 60

Keyhole.co

FEBRUARY 4, 2023

Knowing who they are will definitely aid in gaining more loyal followers, hence eventually converting them into quality leads. Final words More than 80% of B2B sales still happen on LinkedIn. They have grouped their metrics into 6 broad segments. Beginners might need some time to be accustomed to creating complex dashboards.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Knowing who they are will definitely aid in gaining more loyal followers, hence eventually converting them into quality leads. Final words More than 80% of B2B sales still happen on LinkedIn. They have grouped their metrics into 6 broad segments. Beginners might need some time to be accustomed to creating complex dashboards.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Sprout Social

MARCH 27, 2017

As such, there’s definitely a lot of room for improvement. hours, and only an 8.91% engagement rate, it’s partially understandable why there’s such negative sentiment about government and social media. Take a note from B2C and B2B brands and think of social as a platform for conversation and customer service.

Engagement 40

Engagement Social Media Meme Sentiment 40

Oktopost

JUNE 28, 2023

Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose? While the B2B world is a little more serious-minded than its counterpart, it’s definitely had its fair share of funny moments. It’s a tool that’s being leveraged by brands across the B2B board.

Social Media 62

Social Media Engagement Strategy B2B 62

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. And it definitely came through with the results of the campaign, the response and the overall sentiment.

Travel 93

Travel B2B Automotive Campaign 93

Oktopost

MAY 2, 2023

Social media monitoring is great for keeping an eye out for those times when you need to be reactive, such as a negative shift in sentiment. Each one is just as important as the other, but they’re definitely not the same thing. No, although the two terms are sometimes confused. What is the purpose of social listening?

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

B2B 87

B2B Fashion LinkedIn Organization 87

Convince & Convert

JUNE 11, 2010

Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. link] Adam Q.

Upcoming 124

Upcoming Project News Social Media 124

Oktopost

MAY 16, 2023

This is exactly what employee-generated content offers to B2B brands looking to enhance their impact on social media. In the B2B sector, it’s less about cracking jokes or jumping on memes, but that doesn’t mean you can’t work on humanizing your brand, and building trust with your target audience.

Strategy 62

Strategy Content UGC B2B 62

Convince & Convert

FEBRUARY 11, 2010

link] A major setback would definitely be losing the centralization of the app store, but developers are pro at monetizing. More and more I'm seeing sentiments like: 'Developers can completely bypass Apple’s money-grubbing, dictatorial policies.&# Everything. link] blur Marketing [link] Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 1) TwitterCounter. Google Review Count: 436.

Tools 100

Tools Twitter Sample Samples 100

Oktopost

JULY 13, 2023

Suddenly, social media was the very definition of ‘ubiquitous’, and most of us just couldn’t (and still can’t) get enough of it. Artificial intelligence is incredibly useful for repurposing and diversifying content so that you can publish to your social channels (or via your employee advocacy or B2B influencer marketing strategies) at scale.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. NOT just to a standard web page or to a high-definition video).

B2B 164

B2B Sentiment SEO Klout 164

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. To measure success effectively, align metrics with your specific goals and your company’s definition of success. Advocacy Metrics If you don’t already have an employee advocacy program, you should definitely make that a priority.

Social Media 138

Social Media Metrics How To ROI 138

Oktopost

APRIL 10, 2023

For the world of B2B social media marketing in particular, lead generation is an incredibly profitable pursuit, provided you understand how to make the most of it. 83% of us admit to being influenced by word of mouth when it comes to our purchases – and that rings just as true whether we’re buying for ourselves, or looking for a B2B supplier.

Social Media 62

Social Media Publishing Social Media Management Platform 62

Sprout Social

APRIL 10, 2019

For example, B2B companies should most definitely be tuned into LinkedIn which is responsible for approximately 80% of B2B leads on social media. On a related note, salespeople can use sentiment analysis to understand the emotions behind your business. The “best” networks for sales vary from business to business.

How To 96

How To Sentiment Price B2B 96

Webbiquity SMM

MARCH 26, 2012

The New Breed of B2B Buyer by Chaotic Flow. ” Online Sentiment and Link Building by Search Engine Journal. Claim your profiles (on sites like LinkedIn, Google+, SlideShare, YouTube, Facebook, Flickr and Twitter) and make sure they consistently describe you and your company.”

Tips 183

Tips Reputation SEO B2B 183

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. To measure success effectively, align metrics with your specific goals and your company’s definition of success. Advocacy Metrics If you don’t already have an employee advocacy program, you should definitely make that a priority.

Social Media 62

Social Media Metrics How To ROI 62

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? I don’t think I’ve seen that happen in any of my accounts but I’ll definitely be double checking and looking out for it now. Management is definitely a component to a listening program though I decided to be very narrow in my focus for this post.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

AUGUST 18, 2010

I especially like your last point — if social media has changed anything, it's changed the definition of influence. I especially like your last point — if social media has changed anything, it's changed the definition of influence. I mirror your sentiments. Frank_Strong This is a great post Jay.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

Social media is by definition slow. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Social Media is Fast False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 28, 2010

Isolate Mobile Users The same way that a wallet chain indicate the owner loves Kings of Leon, mobile Internet use is a definitive marker for Mass Influentials. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Twenty five percent of the U.S. Among influentials? Fifty percent!

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

SEPTEMBER 15, 2010

blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. 5 Free B2B Marketing Tools by Modern B2B Marketing. These are familiar but essential tools for the b2b marketer’s toolbox.

Tools 188

Tools Social Media Radian6 CoTweet 188