Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Analysis Sentiment Marketing How To 96

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. What is a LinkedIn marketing strategy? A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals. LinkedIn is well known as the social network of choice for B2B marketers.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 102

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? After all, that’s the main reason you chose Social Studio in the first place – and keeping your customer data centralized will be important for offering a better customer experience.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

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Hashtag Analytics LinkedIn Content 94

Keyhole.co

JANUARY 21, 2024

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content.

Examples 52

Examples Strategy Twitter Marketing 52

Jon Loomer

JULY 23, 2019

This resource also includes a downloadable guide with appealing visuals and detailed presentation of data. Includes a downloadable “B2B Creative Playbook.” ” The Art and Science of Movie Marketing. Discover Growth: Facebook Marketing Solutions for Direct Response. Food on Facebook and Instagram.

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Curation List Automotive Real Estate 167

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise. Ad revenue continues to grow.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Keyhole.co

SEPTEMBER 15, 2023

By following the steps and insights shared in this article, you’ll learn how to use Instagram Live to expand your brand’s reach and the best ways to incorporate live video into your marketing strategy. Based on a survey of 500 B2C and B2B marketers, Instagram Live is reported to have the highest ROI of any content format.

Instagram 52

Instagram Brands How To Marketing 52

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Statistics Social Media Video Marketing 138

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. What about B2B? Again, it depends.

Marketing 100

Marketing B2B Meme Organization 100

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Guest post by Reno Macri. Image credit: CPS, Inc.

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Platform Engagement Hashtag Eventful 154

Social Media Strategies Summit

AUGUST 26, 2022

Investing in content marketing can secure exceptional results for your brand. It’s why 97% of businesses had a content marketing strategy in place in 2021. And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. Generate Organic Traffic. Source: google.com. Build Topical Authority.

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Loyalty Software Publishing Products 204

Sprout Social

NOVEMBER 17, 2022

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Customers are more likely to buy from brands that align with their personal values—it’s 74% more important to consumers than it was in 2021, according to data from The Sprout Social Index™.

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Types Instagram Brands Collaboration 113

Oktopost

NOVEMBER 4, 2019

Marketers have realized that chatbots can do much more than field frequently asked customer service questions. In fact, voice bots can provide the same experience, faster, and with increased accuracy as they can connect to multiple data sources for simple queries like time and weather. How Chatbots Work.

B2B 106

B2B API Facebook Survey 106

Social Media Strategies Summit

MARCH 11, 2019

Lauren Brommer is an experienced digital marketer with a passion for social media. Her data-driven approach has helped establish social as a strategic channel for engaging Cisco’s diverse range of customers. Check out our interview with her in anticipation of her talk at the Social Media Strategies Summit !

Project 100

Project Exercises Upcoming B2B 100

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Ignite Social Media

APRIL 13, 2018

With the increased buzz around chatbots, messenger apps, and artificial intelligence, many marketers are beginning to feel the pressure of establishing a chatbot strategy that both lives up to customer expectations and makes marketing sense for their particular business. What does this insight mean for brands and marketers?

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Strategy Privacy Upcoming Class 98

Convince & Convert

DECEMBER 10, 2015

In addition to working at Salesforce, Mathew Sweezey is also a self-titled “marketing evangelist.” ” He recently authored the book, “Marketing Automation for Dummies,” which was published by Wiley in 2014. Forecasting the marketing trends of 2016. Taulia’s Video Marketing Campaigns.

Strategy 60

Strategy How To Marketing B2B 60

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Keyhole will automatically backfill the data and generate the report in seconds.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

OCTOBER 24, 2023

You can utilize these factors in your upcoming videos to get more engagement and perform well in the algorithm You can also identify which videos aren’t performing well. You can either fine-tune them to get better results or you can note down the factors that aren’t working and avoid them altogether in the upcoming videos.

YouTube 52

YouTube How To Posterous Upcoming 52

The Realtime Report

APRIL 24, 2024

Real-World Success Stories To help illustrate the incredible business benefits of post-event follow up, let’s look at a few real-world success stories: SaaStr Annual , the world’s largest non-vendor B2B software conference, sends a personalized “thank you” video to every single attendee. Talk about a mic drop moment!

Eventful 91

Eventful Survey Loyalty Authentication 91

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. 5 Takeaways to use in your LinkedIn strategy Data is nothing if you don’t put it into action.

LinkedIn 99

LinkedIn Comments URL Engagement 99

Buzz Marketing for Technology

NOVEMBER 13, 2015

This webinar featured Meagan Fish ( @ iRobot ) Global Social Media Manager, iRobot, Andrew Ashton (@ @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Jordan Slabaugh (@ jordanv ) Vice President of Marketing, Wayin. We discussed a ton of ideas on how to capture ROI in social media!

ROI 100

ROI Communities Storify Upcoming 100

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. In fact, this is one of the tactics Neil Patel uses to share his marketing expertise. Instagram and TikTok.

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Tips Authentication LinkedIn Groups 127

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. Develop a professional summary statement that effectively summarizes experience in marketing and communications. New to ChatGPT?

Products 92

Products Real Estate Tourism Fashion 92

Sprout Social

MAY 4, 2020

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. Michelle Wine Estates, and so many other superstars).

Eventful 78

Eventful B2B Team Organization 78

Buzz Marketing for Technology

FEBRUARY 16, 2009

In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Artists like Bec Hollcraft who know full well the goal is attracting enough attention and leveraging buzz marketing to get a record deal. It reminds me of the Grateful Dead who were hip to this idea long before Bec was even born.

eBook 149

eBook MySpace B2B Upcoming 149

Ari Herzog

NOVEMBER 12, 2012

I am the person composing each message, from announcements of upcoming product demonstrations and event exhibitions to retweets of industry news to replies to customers and fans around the world. When he's not blogging, Ari helps brands improve their digital media marketing. @Flextronics sent its first tweet on October 1, 2012.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Social Media Strategies Summit

FEBRUARY 21, 2019

In this interview with opening keynote speaker Melinda Byerley , serial entrepreneur and the founder of Timeshare CMO , she shares insight on how 20 years in tech has shaped her marketing philosophy, her work on #DVDNation , and some common misconceptions on influencer marketing strategy. How do you define influencer marketing?

Influencer 100

Influencer Authentication Guidelines Communities 100

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. For more fresh ideas, dive into Visual Content Marketing Insights from 13 Genius Thought Leaders. His primary advice?

ROI 74

ROI Process News Content 74

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

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Influencer Tools Marketing Klout 76

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Looking for some must-follow B2B startup CEOs. Data doesn’t lie. And put mechanisms in place to gather qualitative data. I’m talking “change the world” kinda companies.

Strategy 83

Strategy How To Training ROI 83

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. According to LinkedIn data, employees typically have 10x the number of connections as a Page has followers. #7 7 Microsoft Customers Share Their Journey with Gaming.

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Class LinkedIn Brands Microsoft 100

Keyhole.co

APRIL 24, 2023

From driving website traffic to increasing social media following, contests and giveaways are among the most successful social media marketing strategies for companies to meet their objectives. On the contrary, B2B businesses would better invest in LinkedIn lead generation to target professionals in their niche with business-related content.

Social Media 52

Social Media How To Campaign ROI 52