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Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals

Oktopost

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.

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12 Ways to Leverage Holiday Email Greetings for B2B Sales [ w/Examples]

Oktopost

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead.

B2B 125
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Measuring Customer Experience for B2B Marketers

Oktopost

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101
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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. In this article, I’ll reveal why B2B companies should go live on Facebook and share tips to get started. Any B2B brand trying to increase trust and awareness can and should go live on video. I disagree.

B2B 228
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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 100
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What to do when Salesforce Social Studio Sunsets [Full Guide]

Oktopost

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? After all, that’s the main reason you chose Social Studio in the first place – and keeping your customer data centralized will be important for offering a better customer experience.

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#SproutChat Calendar: Upcoming Topics for April 2017

Sprout Social

Wednesday, April 19: Managing a B2B Brand on Social With Sprout All Star, Alex Bimonte. B2B brands on the other hand, have to be more creative about crafting content and targeting the proper audience. However, not every data point can be directly attributed to your brand’s goals. On social media, consumer brands thrive.