Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Looking for some must-follow B2B startup CEOs. Data doesn’t lie. And put mechanisms in place to gather qualitative data. I’m talking “change the world” kinda companies.

Strategy 83

Strategy How To Training ROI 83

Buzz Marketing for Technology

JUNE 10, 2015

Plot your social media sentiment against your NPS scores. Our next webinar is titled To LinkIn or Not to LinkIn: Getting Ahead of Your Competitors with Innovative Strategies ; be sure to sign up for it or view the schedule of other upcoming webinars here. Connect social media to all marketing campaigns to gauge response.

ROI 100

ROI Platform Storify Sentiment 100

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. Or, if you’re launching a new product, you’ll likely need more data on your competition’s products or features, and their pricing models.

Analysis 84

Analysis Sentiment Marketing Reputation 84

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. In the time that’s passed since that post, my colleagues and I have tested and refined the concept and methodology with our clients. How can I help you?

Social Media 141

Social Media Strategy Consultant Blogger 141

Sprout Social

DECEMBER 20, 2023

Your platform should have sharable reports for stakeholders and clear, easy-to-understand data visualizations like charts and graphs. Sprout’s AI and automation features also act as a virtual data or copy assistant. And Optimal Send Times uses 16 weeks’ of audience data to suggest seven “best times to post” as you schedule.

HootSuite 103

HootSuite Brands Price Collaboration 103

Convince & Convert

APRIL 28, 2010

The overall concept of trying to “calculate&# (not guess) who the mass influencers are using your available data points and weighting factors, and then planning outreach specifically to them, is helpful. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Great post Jay, thanks!

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. link] martin s.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. Be where your customers are.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Hootsuite

AUGUST 14, 2023

This student is interested in the early modern period, has a good understanding of statistics and data analysis, and wants to explore options in education or consulting. Write an education section for a resume emphasizing a candidate’s passion for data science and analytics.

Products 92

Products Real Estate Tourism Fashion 92

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Facebook is the official passport of the Web. And I still feel that way. link] Veftengsl Great post!

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Facebook is the official passport of the Web. And I still feel that way. link] Veftengsl Great post!

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 16, 2010

But, new data from Compete.com shows a clear stagnation in Twitter’s runaway growth. Since then,023% of all Tweets include location data, according to Sysomos. The data in your post further buttresses that argument. Not an overwhelming participation rate. link] Julianne Krutka Wow, I'm impressed! How can I help you?

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

OCTOBER 22, 2014

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. Do a screen cast of the inner workings of your software to show consumers what happens to their data and how it works.

B2B 167

B2B Video Trends Content 167

Keyhole.co

JANUARY 21, 2024

Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content. Track and Measure → Track and measure your Twitter data continuously How do you know your Twitter marketing strategies actually work? Look at how other brands do that.

Examples 52

Examples Strategy Twitter Marketing 52

Convince & Convert

SEPTEMBER 21, 2010

foursquare has a very interesting new dashboard that shows business owners data about how and when people have checked-in. Social Data Firehosing In contrast to the conference at large, I was delighted by the exhibition this year. link] themaria Hi Jay, I echo the sentiment that you express here. How can I help you?

Social Media 127

Social Media Strategy Conference Eventful 127