Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. TAKEAWAY : Amplify the voices of your employees within their professional communities to more authentically promote your brands. #3 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

MAY 11, 2023

Show how to make something from scratch Data from Google found a 260% increase in videos about making sourdough in 2020. You can also profile entrepreneurs in your industry or people in your community doing amazing work. It’s a great way to get into the YouTube community and build relationships.

YouTube 103

YouTube Video Film Sports 103

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 22, 2010

link] jaybaer My assumption is that most people aren’t in there frequently enough for the regular news feed to bother them, but I don’t have data on that. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. Warm fuzzies. How can I help you?

Social Media 137

Social Media Strategy Social CRM Consultant 137

Buzz Marketing for Technology

JUNE 27, 2008

Goodbye, Corporate Data Silo; Hello Linked Data. Data Management. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Future of Communities. Upcoming Event. Fast Forward Summit Notes: Jeff Fried on Business Transformation Powered by Search. Andrew McAfee.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 126

Social Media Case Study Strategy Study 126

Hootsuite

DECEMBER 1, 2022

Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. LinkedIn is well known as the social network of choice for B2B marketers. As mentioned, for B2B companies, LinkedIn can be a goldmine of lead development and relationship building.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Convince & Convert

MARCH 25, 2010

Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Because the real advantage email has over social is data. You are becoming one of my favourite bloggers!

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. For example, check out this guide to invoice data extraction software from Affinda. They are using articles to build a community and encourage customers to adopt a positive view of the brand and its mission.

Loyalty 204

Loyalty Software Publishing Products 204

Convince & Convert

MAY 4, 2010

Some organizations merely want IT to play cop: guard against threats, lock down data, etc. How does one easily put a value on better data management via MDM ? In other organizations, IT is more of a strategic partner, helping individual lines of business overcome challenges. Note that open source does not mean free, however.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

FEBRUARY 10, 2010

Not Perfect, But Useful As with any data-harvesting service, Flowtown results aren’t bullet-proof. For example, Flowtown’s data on me isn’t particularly accurate, because I use several different email addresses. The more email addresses a person uses across the social Web, the less ideal the results. Just a thought.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. Viral Heat data includes location, wherever available.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Social Media Strategies Summit

FEBRUARY 21, 2019

Breanna: I’m really looking forward to your keynote at the upcoming SMSS Anaheim, where you’ll be sharing how you collaborated with DVD Netflix’s Vanessa Fiske to build their influencer marketing program. Any company, whether B2C or B2B, cannot go wrong cultivating a group of authentically passionate advocates.

Influencer 100

Influencer Authentication Guidelines Communities 100

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. In the time that’s passed since that post, my colleagues and I have tested and refined the concept and methodology with our clients. How can I help you?

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. How can I help you?

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

MAY 11, 2010

Or, you could survey Web site visitors, gathering data in real-time. I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function).

FAQ 139

FAQ Content Consultant Social Media 139

Keyhole.co

AUGUST 10, 2023

This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. This fosters community and interaction within your network. Not only does it create a sense of community, but it also provides social proof.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. This fosters community and interaction within your network. Not only does it create a sense of community, but it also provides social proof.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

SEPTEMBER 15, 2023

Are you in charge of running social media for a community-oriented brand? Then you should know that going live is the most direct way to connect with your community online. Based on a survey of 500 B2C and B2B marketers, Instagram Live is reported to have the highest ROI of any content format. Why Instagram Live?

Instagram 52

Instagram Brands How To Marketing 52

Buffer Social

JANUARY 10, 2019

In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7 Which is why we asked our friends at BuzzSumo to help us put together a massive data set looking at the top Facebook posts over the past year. Play the long game by focusing on building an engaged community. Let’s dive in!

Research 111

Research Content Facebook Curation 111

Webbiquity SMM

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Twitter 260

Twitter Bazaarvoice B2B Microsoft 260

Webbiquity SMM

APRIL 12, 2022

Confidentiality guidelines: These govern the use of company and user data. You wouldn’t want to leak the email addresses of all your customers, and you don’t want the blueprints for your upcoming products to get exposed on social media, either. Failing to comply with copyright laws will tarnish your reputation.

Social Media 193

Social Media Policies How To Guidelines 193

Convince & Convert

SEPTEMBER 20, 2010

The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. I wonder if this has to do with the correlation between the black community and musicians. I wonder if this has to do with the correlation between the black community and musicians.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. I'll be posting “An Open-Letter To My twitter Followers&# in an upcoming blog post (would love your feedback!), link] Paige Holden Great question.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Historical data seemed more robust as well. Historical data seemed more robust as well.

Social Media 157

Social Media Radian6 Strategy SM2 157

Sprout Social

DECEMBER 20, 2023

Your platform should have sharable reports for stakeholders and clear, easy-to-understand data visualizations like charts and graphs. Sprout’s AI and automation features also act as a virtual data or copy assistant. And Optimal Send Times uses 16 weeks’ of audience data to suggest seven “best times to post” as you schedule.

HootSuite 103

HootSuite Brands Price Collaboration 103

Convince & Convert

JULY 21, 2010

COPPA – Do minors use your website and do you mine data for marketing? . * 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? Keep it in compliance. Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it? How can I help you?

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

APRIL 28, 2010

The overall concept of trying to “calculate&# (not guess) who the mass influencers are using your available data points and weighting factors, and then planning outreach specifically to them, is helpful. It is nice to see approaches that go beyond the oft misguided “number of followers&# thinking. Great post Jay, thanks!

Social Media 149

Social Media Strategy Influencer Social CRM 149

Socialmedia.biz

JUNE 28, 2018

Moreover, how does Facebook, a platform used by millions of businesses to connect with their customer base, compare to Instagram in terms of content marketing for B2B and B2C brands? 62% of B2B marketers agreed that storytelling was an effective content marketing tactic, that boosted brand conversions for them by 30%.

Instagram 75

Instagram Template Templates Price 75

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 212

Research Social Media B2B Marketing 212

Convince & Convert

MARCH 23, 2010

One of the data points I track closely is the number of people who visit my speaking page, where they entered the site, and if they were first-time visitors or long-time readers of the blog. Pay attention to your statistics with regard to calls to actions. And many of us in the social media space are guilty of that particular sin.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

You can play with the Social Technographics Ladder data right here: 5. link] Crushing the Myth of B2B Social Media [.] If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale. What’s Your One Thing? in social media?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

AUGUST 26, 2010

RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. Pricing is quite reasonable for RowFeeder.

Social Media 120

Social Media Strategy Analysis Reputation 120