Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. Or, if you’re launching a new product, you’ll likely need more data on your competition’s products or features, and their pricing models.

Analysis 84

Analysis Sentiment Marketing Reputation 84

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. If you’re not clear about what data is important to you, you’ll waste significant effort. The data and segmentation potential is just one half of the equation.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 22, 2010

link] jaybaer My assumption is that most people aren’t in there frequently enough for the regular news feed to bother them, but I don’t have data on that. But don’t regular users notice that they keep seeing the same stuff over and over if they don’t click on “most recent&# ? How can I help you?

Social Media 137

Social Media Strategy Social CRM Consultant 137

Hootsuite

DECEMBER 1, 2022

LinkedIn is well known as the social network of choice for B2B marketers. And, of course, LinkedIn is also the social network most commonly used for recruiting, as well as the top platform for B2B lead generation. As mentioned, for B2B companies, LinkedIn can be a goldmine of lead development and relationship building.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Convince & Convert

MARCH 25, 2010

Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional.

Social Media 117

Social Media Strategy Statistics Metrics 117

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. For example, check out this guide to invoice data extraction software from Affinda. Join an upcoming social media conference. The emphasis in the article is not necessarily on the brand’s product.

Loyalty 204

Loyalty Software Publishing Products 204

Convince & Convert

FEBRUARY 15, 2010

Because the real advantage email has over social is data. But, if email marketers don’t actually use the data they have at their disposal to increase message relevancy, then the email versus social debate become more viable. However, the data base of the concerned company should be in good shape. Im Jay Baer.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MAY 4, 2010

Some organizations merely want IT to play cop: guard against threats, lock down data, etc. How does one easily put a value on better data management via MDM ? In other organizations, IT is more of a strategic partner, helping individual lines of business overcome challenges. Note that open source does not mean free, however.

Social Media 117

Social Media Strategy Consultant ROI 117

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

FEBRUARY 10, 2010

Not Perfect, But Useful As with any data-harvesting service, Flowtown results aren’t bullet-proof. For example, Flowtown’s data on me isn’t particularly accurate, because I use several different email addresses. The more email addresses a person uses across the social Web, the less ideal the results. Just a thought.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Webbiquity SMM

APRIL 12, 2022

On the other hand, if your social media reputation is damaged, consumers may feel they have a social and ethical responsibility to avoid your brand. That will help protect your brand image and preserve your corporate reputation. Failing to comply with copyright laws will tarnish your reputation.

Social Media 193

Social Media Policies How To Guidelines 193

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. In the time that’s passed since that post, my colleagues and I have tested and refined the concept and methodology with our clients. How can I help you?

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. Viral Heat data includes location, wherever available.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

MAY 11, 2010

Or, you could survey Web site visitors, gathering data in real-time. I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function).

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. How can I help you?

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Historical data seemed more robust as well. Historical data seemed more robust as well. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 157

Social Media Radian6 Strategy SM2 157

Keyhole.co

APRIL 24, 2023

On the contrary, B2B businesses would better invest in LinkedIn lead generation to target professionals in their niche with business-related content. Source If you want to put your focus on collecting data on specific audience groups, you will launch an entirely different contest than if you are looking to build brand awareness.

Social Media 52

Social Media How To Campaign ROI 52

Convince & Convert

MAY 5, 2010

Sure, they're not selling ads…but you can bet they'll be figuring out ways to monetize the data they collect courtesy of these women “socializing.&# [link] Jane Nation RT @AdvertisingLaw: RT @jaybaer Is this the future of ad agencies? How can I help you? All rights reserved.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. I'll be posting “An Open-Letter To My twitter Followers&# in an upcoming blog post (would love your feedback!), link] Paige Holden Great question.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

JULY 21, 2010

COPPA – Do minors use your website and do you mine data for marketing? . * 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? Keep it in compliance. Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it? How can I help you?

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

AUGUST 26, 2010

RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. or engaged in brand reputation management, often on a weekly basis.

Social Media 120

Social Media Strategy Analysis Reputation 120

Buffer Social

JANUARY 10, 2019

In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7 Which is why we asked our friends at BuzzSumo to help us put together a massive data set looking at the top Facebook posts over the past year. Play the long game by focusing on building an engaged community. Let’s dive in!

Research 111

Research Content Facebook Curation 111

Convince & Convert

APRIL 28, 2010

The overall concept of trying to “calculate&# (not guess) who the mass influencers are using your available data points and weighting factors, and then planning outreach specifically to them, is helpful. It is nice to see approaches that go beyond the oft misguided “number of followers&# thinking. Great post Jay, thanks!

Social Media 149

Social Media Strategy Influencer Social CRM 149

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 212

Research Social Media B2B Marketing 212

Convince & Convert

SEPTEMBER 20, 2010

The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. A great read full of interesting data and suggestions. A great read full of interesting data and suggestions. A great read full of interesting data and suggestions. How can I help you?

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

MARCH 23, 2010

One of the data points I track closely is the number of people who visit my speaking page, where they entered the site, and if they were first-time visitors or long-time readers of the blog. Pay attention to your statistics with regard to calls to actions. How can I help you? All rights reserved.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

You can play with the Social Technographics Ladder data right here: 5. link] Crushing the Myth of B2B Social Media [.] If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale. What’s Your One Thing? in social media?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JUNE 3, 2010

But things kept speeding up – companies’ increasing customer data needs necessitated more complex forms, that were faster and more easily modified. Which leaves us with a huge question: who owns the data generated by visitors to these “sites&# ? I once had a developer quote me $10,000 to create a signup form.

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

AUGUST 31, 2010

In a face to face setting, a human digests info so rapidly and changes the style or substance based on the new data. Conversations require iteration and modifications as new information is digested. Technology isn’t quite there, but companies can allow for meaningful iterative phases. How can I help you? All rights reserved.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

Decisions by Anecdote It continues to amaze me how large marketing decisions are often made with almost no data or track record, by people who should know better. link] jaybaer Anecdotes are so much more powerful than data, because they are rooted in people, and stories. Or that the strategy was wrong – or absent.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MAY 20, 2010

Rarely are accumulations the best data points. For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. Rarely are accumulations the best data points. How can I help you?

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

MARCH 18, 2010

The supporting data cited – consumers fan 2 brands or less per month – is a pretty weak case. To recognize that the actions of marketers, product managers, customer service managers, and so on through the organization, are all behavioral moments of truth, and all opportunities to build fans for the brand. How can I help you?

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JUNE 15, 2010

Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). link] Ian Greenleigh Flowtown + Salesforce = data integrity. link] Ian Greenleigh Flowtown + Salesforce = data integrity. Email Behavior Have you added links to your social outposts in your emails? Check out bullet #2 here: [link]. How can I help you?

Social Media 155

Social Media ScoutLabs Company Consultant 155