Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Therefore our spending patterns are typically reversed. Hear me out ….

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Data 124

Data B2B Notification Team 124

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 105

Analysis Sentiment Marketing How To 105

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Some social media management tools will also offer visual content calendars that allow you to visualize your upcoming campaigns. But B2B companies need to go deeper.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 109

Team Hubspot Marketing SMS 109

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 102

Hashtag Analytics LinkedIn Content 102

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Statistics 142

Statistics Social Media Video Marketing 142

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). On the consumer side, one of the best examples of successful hashtag marketing is the famous watch brand, Daniel Wellington.

Brands 159

Brands Airlines Hashtag Influencer 159

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right.

Eventful 100

Eventful UGC Marketing B2B 100

Sprout Social

NOVEMBER 17, 2022

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. The Side Chik is the first new menu item since rapper 2 Chainz became Krystal’s head of creative marketing. Contrary to popular belief, you can use Instagram for B2B brands. But why add in Reener?

Types 118

Types Instagram Brands Collaboration 118

Oktopost

JULY 6, 2023

Your mind is probably going to the B2C brands that have made a splash on the socials but, in B2B, the landscape is just as productive and just as fruitful. Your sales and your marketing teams are aiming at the same target, but there’s a wall between them that only lets through a vague, hard-to-decipher mumble as they talk with each other.

Publishing 62

Publishing Social Media How To B2B 62

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. What about B2B? Again, it depends.

Marketing 100

Marketing B2B Meme Organization 100

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights. And it’s uniquely business.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Guest post by Reno Macri. Image credit: CPS, Inc.

Platform 152

Platform Engagement Hashtag Eventful 152

Ignite Social Media

APRIL 18, 2018

Do you need to establish a chatbot strategy that is right for your particular brand and marketing objective? Are you curious to learning different use cases for chatbots that may provide unique marketing opportunities for your brand? Best in class examples of chatbots from a variety of B2C and B2B brands.

Strategy 94

Strategy How To Class Upcoming 94

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. TAKEAWAY : Influencer marketing isn’t dead — and if you get it right, it can be one of the most effective strategies to boost brand awareness.

Brands 130

Brands Facebook Influencer Campaign 130

Oktopost

NOVEMBER 4, 2019

Marketers have realized that chatbots can do much more than field frequently asked customer service questions. The good news is that B2B sellers haven’t all jumped on this bandwagon yet. This means there’s still a chance for creative and forward-thinking companies to be pioneers in the realm of B2B lead generation chatbots.

B2B 106

B2B API Facebook Survey 106

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. Next, you should think about the specific employee (or employees) you want to focus on in your upcoming spotlight. Which employees will you highlight? Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

Convince & Convert

DECEMBER 10, 2015

In addition to working at Salesforce, Mathew Sweezey is also a self-titled “marketing evangelist.” ” He recently authored the book, “Marketing Automation for Dummies,” which was published by Wiley in 2014. Forecasting the marketing trends of 2016. Taulia’s Video Marketing Campaigns.

Strategy 60

Strategy How To Marketing B2B 60

Social Media Strategies Summit

MARCH 11, 2019

Lauren Brommer is an experienced digital marketer with a passion for social media. At the upcoming Social Media Strategies Summit in Anaheim, you’ll be sharing the story of how you consolidated over 400 of Cisco’s social media accounts into 100 – a huge project!

Project 100

Project Exercises Upcoming B2B 100

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

OCTOBER 24, 2023

You can utilize these factors in your upcoming videos to get more engagement and perform well in the algorithm You can also identify which videos aren’t performing well. You can either fine-tune them to get better results or you can note down the factors that aren’t working and avoid them altogether in the upcoming videos.

YouTube 52

YouTube How To Posterous Upcoming 52

Ignite Social Media

APRIL 13, 2018

With the increased buzz around chatbots, messenger apps, and artificial intelligence, many marketers are beginning to feel the pressure of establishing a chatbot strategy that both lives up to customer expectations and makes marketing sense for their particular business. What does this insight mean for brands and marketers?

Strategy 98

Strategy Privacy Upcoming Class 98

Sprout Social

MAY 4, 2020

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. Michelle Wine Estates, and so many other superstars).

Eventful 84

Eventful B2B Team Organization 84

Mindjumpers

APRIL 14, 2011

The company was established in December 2009 by Nick Johnson , and until now Useful Social Media has put together two conferences about social media in marketing and communications relation. Similar Posts: Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. The Corporate Social Media Summit 2011.

Social Media 215

Social Media Conference Report Upcoming 215

agora pulse

DECEMBER 26, 2016

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. Optimize Marketing. The weekly blog roundup over at Optimize Marketing is your go-to blog for all things social media. Flying Point Digital. ProBlogger.

Social Media 124

Social Media Curation Journal SEO 124

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. For more fresh ideas, dive into Visual Content Marketing Insights from 13 Genius Thought Leaders. His primary advice?

ROI 74

ROI Process News Content 74

Buzz Marketing for Technology

FEBRUARY 16, 2009

In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Artists like Bec Hollcraft who know full well the goal is attracting enough attention and leveraging buzz marketing to get a record deal. It reminds me of the Grateful Dead who were hip to this idea long before Bec was even born.

eBook 149

eBook MySpace B2B Upcoming 149

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Tweet This!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. In fact, this is one of the tactics Neil Patel uses to share his marketing expertise. Instagram and TikTok.

Tips 133

Tips Authentication LinkedIn Groups 133

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 76

Influencer Tools Marketing Klout 76

Ari Herzog

NOVEMBER 12, 2012

I am the person composing each message, from announcements of upcoming product demonstrations and event exhibitions to retweets of industry news to replies to customers and fans around the world. When he's not blogging, Ari helps brands improve their digital media marketing. @Flextronics sent its first tweet on October 1, 2012.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. This content explosion isn’t imagined. Why put the link in comments in LinkedIn posts?

LinkedIn 107

LinkedIn Comments URL Engagement 107

Buzz Marketing for Technology

NOVEMBER 13, 2015

This webinar featured Meagan Fish ( @ iRobot ) Global Social Media Manager, iRobot, Andrew Ashton (@ @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Jordan Slabaugh (@ jordanv ) Vice President of Marketing, Wayin. We discussed a ton of ideas on how to capture ROI in social media!

ROI 100

ROI Communities Storify Upcoming 100

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? The statistical similarity shocks me.

Social Media 147

Social Media B2B Strategy Consultant 147

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone.

B2B 52

B2B Strategy Brands Content 52