Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. So one of my team’s objectives this year is not only to create more social content but also to move the needle on engagement and sentiment. A recent Cone Inc.’s Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond. 93% of B2B marketers use content marketing, a 2% increase over 2012.

Content 110

Content B2B Hubspot Marketing 110

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

OCTOBER 25, 2022

From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. Followers want to see more than promos and links: they want personal, human-centric content. Marketers are told time and time again to create “unique” content. And “personal” is the keyword here.

Strategy 131

Strategy Brands Hubspot Survey 131

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? The Most Engaging Types of Video Content You Need to Create. You can also find your most popular content and repurpose it into a video. Source: Contently. Live Video. How To Videos.

Types 119

Types Video Content Case Study 119

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing.

Social CRM 96

Social CRM B2B How To Patterns 96

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. CMI Case Studies. Content: the Force that Moves the Buyer Down the Tunnel.

Resources 99

Resources Content Case Study eBook 99

agora pulse

NOVEMBER 10, 2020

With BrandMentions, you can research and grow your audience, simplify influencer outreach, and gauge the success of your content and social media marketing campaigns. BuzzSumo is a monitoring and research tool that tracks content performance. Lead generation analytics from HubSpot. BrandMentions. Brandwatch. Fanbooster.

Analytics 179

Analytics Social Media Tools Price 179

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content.

Social Media 176

Social Media B2B Exercises Hubspot 176

Buffer Social

SEPTEMBER 11, 2023

They use the platform as a content distribution system, not a resume builder. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. By creating engaging, informational, and relevant content.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media success is based on content and trust. Search traffic to blogs increases over time as the blog establishes authority and amasses content.

Social Media 193

Social Media Sysomos Case Study B2B 193

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Demand generation efforts utilize sophisticated content marketing, conversation intelligence , and digital marketing techniques to build trust and confidence in your brand. . Case studies delving into a topic.

Comparison 145

Comparison SEO Curation Domain Name 145

Webbiquity SMM

OCTOBER 18, 2010

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. New Rule: Size doesn’t matter, the content does.&#. 4 Business Blogging Best Practices by HubSpot Blog. Of course you do, or you wouldn’t be reading this. It was riveting. Smart Professionals with Dumb Blogs by Writing on the Web. Share this on Bebo.

Alltop 148

Alltop Tips Hubspot Directory 148

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Again, the average B2B buyer’s journey is growing longer. Creating sales enablement content that educates your leads. Case studies. How-to videos. No surprises here!

Data 116

Data Marketing How To Collaboration 116

Keyhole.co

NOVEMBER 29, 2023

Over 500 hours of video content get uploaded to YouTube every minute, while 122 million people visit the platform every day. In the ever-evolving world of online content curation, uploading your video at the perfect time has become the key to increasing views, engagement, and subscribers. Some prominent methods include: 1. to 4:00 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Convince & Convert

FEBRUARY 1, 2016

However, the standout feature of Gen Z is that they get the majority of their content online. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Build your email subscriber list.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. What is it? Amber Buhl. ardath421.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Keyhole.co

JUNE 9, 2023

But the recent update assured the users that the feed would show more content from friends and family with some relevant recommendations. The guaranteed bet to engagement is if you start posting the content when your audience is active. Hubspot did a survey with over 1000 social media marketers.

Facebook 52

Facebook Guidelines Activities Feed 52

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. All you need is a content strategy. Content creation. Content freshness is a key Google ranking factor. Have you heard the term? Learn it well. Boost Web Traffic.

SEO 97

SEO Hubspot Press Release Engineering 97

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone.

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Buffer Social

AUGUST 23, 2018

In the long-term, LinkedIn marketing will be a game-changer for businesses and brands in the B2B space. Eye-catching images : Clean, simple aesthetic helps your content to stand out. Hashtags : A great way to increase the visibility of your content to new audiences. Re-Buffer your top content. Pro tip: Use RSS feeds.

LinkedIn 104

LinkedIn Company Tips RSS 104

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook prioritizes visual content over text-based posts. Creating Facebook ads that convert is about striking the right balance between content that: Disrupts the user’s activity and prompts them to take action. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Writtent Blog

JANUARY 28, 2014

For even the most experienced content creators, writing more effective article headlines is more of a work in progress. I’m a pretty efficient content creator. There are a few free tools online that can help point you in the right direction if you’re genuinely stumped on what to call your content. Be USEFUL to the reader.

Tips 86

Tips Hubspot Small Business Case Study 86

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Convince & Convert

JUNE 1, 2014

The same study concluded that this blog – the blog you are reading right now – is in the top 25 most shared information sources among digital marketers , alongside enormous websites like Mashable, TechCrunch, The Next Web, ClickZ, AdAge, etc. In the latter rankings, I bested Mr. Fallon, Mr. Happy, and some guy named Barack Obama.

Twitter 167

Twitter Marketing Conference Consultant 167

Writtent Blog

JULY 17, 2013

To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. If you’re a B2B company, how big are the companies you’re trying to acquire?

Sample 99

Sample Samples Research Company 99

Webbiquity SMM

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?

Content 193

Content Tips Marketing B2B 193

Buffer Social

JUNE 16, 2016

More than 25% of social media managers said their #1 project was content creation. Scheduling content. While there was a lot of focus on content, very little of it seemed to be video content. On the flip side, one big theme of the content, planning, and strategic projects was social media ads. Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Sprout Social

JANUARY 30, 2020

For starters, SaaS marketing requires a company to create and promote content at varying levels of awareness. This translates into creating a wide range of content and marketing materials based on what your prospects know (or need to know). New content (webinars, blog posts). Let’s say you’re marketing an SEO tool.

Strategy 99

Strategy Marketing Case Study How To 99

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 8 Content Marketing Statistics. B2B Marketing Insider ). B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Oktopost

JANUARY 17, 2024

Even today, 43% of content marketers need help to develop consistency with measurements. The next step is to present personalized content journeys through articles, videos, social posts, or emails. Segment your audience and ensure they get highly targeted content that addresses their goals and pain points.

Metrics 62

Metrics Cost Hubspot Analytics 62

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. By giving Agorapulse your email address, you’ve expressed an interest in them and their content. Publish downloadable gated content like ebooks and whitepapers. Basics of Lead Generation.

How To 174

How To Hashtag LinkedIn Newsletter 174

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty).

Content 221

Content Marketing Loyalty Collaboration 221