Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 82

Content Collaboration Project Template 82

Kikolani

MAY 28, 2013

In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Content Marketing Institute. Popup Opt-In Form Case Studies. All of the case studies about popups thus far show positive results.

Case Study 168

Case Study WordPress Study FeedBurner 168

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Find content creators on freelance platforms like Upwork and Fiverr.

Project 126

Project Social Media Template Templates 126

Writtent Blog

DECEMBER 29, 2023

If you’ve been online for any amount of time recently, you know content marketing is the way to go–it increases website traffic and saves you money over traditional advertising costs. So you brainstorm content topic ideas and create a strategy , and then you realize: That’s a lot of content. To make a profit, of course.

Project 98

Project Hubspot Case Study Price 98

Sherrilynne Starkie

DECEMBER 6, 2017

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. They need to be able to create content across multi-formats and to write code. HubSpot and Hootsuite both offer certification too. Photo by Carlos Muza on Unsplash.

Skills 179

Skills Adwords Hubspot HootSuite 179

Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Study 111

Study Instagram Hashtag Research 111

Twist Image

JANUARY 6, 2017

You have to know who your content resonates with. This is why content marketing will continue to struggle for brands. Brands believe that the more content they produce, the more people that it will connect with. Back then, it was all about "who" not "how many" people your content was connecting with. Sure it does.

Brands 80

Brands Content Hubspot Marketing 80

Writtent Blog

JUNE 29, 2016

With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. Make Your Content Actionable. Read your content aloud.

Examples 97

Examples Tips Content Hubspot 97

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? The Most Engaging Types of Video Content You Need to Create. You can also find your most popular content and repurpose it into a video. Source: Contently. Live Video. How To Videos.

Types 119

Types Video Content Case Study 119

agora pulse

MAY 8, 2019

In 2016, a study by SocialFlow analyzed over 3000+ Facebook pages and their activities. This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. In fact, the study revealed that the reach per post had fallen by a whopping 42% as compared to the previous year.

Organization 128

Organization How To Hubspot Feed 128

agora pulse

NOVEMBER 10, 2020

With BrandMentions, you can research and grow your audience, simplify influencer outreach, and gauge the success of your content and social media marketing campaigns. BuzzSumo is a monitoring and research tool that tracks content performance. Lead generation analytics from HubSpot. BrandMentions. Brandwatch. Fanbooster.

Analytics 179

Analytics Social Media Tools Price 179

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond. 93% of B2B marketers use content marketing, a 2% increase over 2012.

Content 110

Content B2B Hubspot Marketing 110

Buffer Social

SEPTEMBER 5, 2023

” Besides seeing a return on ad spend (ROAS) for paid ads, Amelia Munday’s managers at Custom Neon where she works as a Marketing Specialist, also care about creating differentiated, engaging, and on-brand content. For Chi, this means “checking on the feeds to see how the published content is performing.

Social Media 90

Social Media How To Skills Hubspot 90

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. CMI Case Studies. Content: the Force that Moves the Buyer Down the Tunnel.

Resources 99

Resources Content Case Study eBook 99

Dave Fleet

FEBRUARY 28, 2011

An interesting case study of influence apparently not working. A couple of points leap to mind: Expecting results from “impressions&# is futile, without considering context – quality of content, tone, messaging within, quality call to action, etc. Still, the case study makes for interesting, thought-provoking reading.

Influencer 253

Influencer Hubspot Case Study Press Release 253

BeingOptimist

JANUARY 14, 2022

A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. Create the Content Marketing Strategy for Your SaaS Product. Compared to outbound marketing, content marketing costs about 62% less. However, content marketing may be time-consuming if you do not use the right strategy.

Startup 105

Startup Discount Price Survey 105

Sprout Social

OCTOBER 25, 2022

From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. Followers want to see more than promos and links: they want personal, human-centric content. Marketers are told time and time again to create “unique” content. And “personal” is the keyword here.

Strategy 129

Strategy Brands Hubspot Survey 129

Twist Image

SEPTEMBER 18, 2015

Learn how to say "no" when it comes to your content. We live in a "content is everywhere" world. This was great news for the people attending Content Marketing World and HubSpot 's Inbound events last week in Cleveland and Boston (they were both great events. Can we have too much great content? It's doubtful.

Content 40

Content Hubspot Journal Publishing 40

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. Image Credit: HubSpot/PoweredbySearch. Don’t Be Like Your Competition. With a sports theme, of course.

Small Business 100

Small Business B2B Strategy Content 100

Ignite Social Media

OCTOBER 6, 2022

Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. . Social Media Management – Content management, publishing, and governance. CX Insights – A unified, actionable view for world-class CX. .

Social Media Management 122

Social Media Management Review Social Media Tools 122

Writtent Blog

NOVEMBER 15, 2013

Everyone can have happy and successful careers as content creators, if they adopt positive working habits. We’ve highlighted some of the many ways modern content creators can boost their productivity and quality, by curating brilliant expert advice: 1. You can’t be an effective content creator without a healthy respect for deadlines.

Content 95

Content Hubspot Curation Survey 95

Ignite Social Media

JUNE 1, 2022

A 2019 study conducted by EventMB said that nearly 40% of event planners state that social media exposure is a key metric of event success. But of course, a good ad also comes with good quality content. Buffer Hootsuite Hubspot. Strategize Your Content. It always starts with strategy. Read more here. Webinar Platforms.

Eventful 161

Eventful Social Media Marketing Influencer 161

Later

MAY 26, 2021

Planning your LinkedIn content strategy just got a whole lot easier — LinkedIn Scheduling is here! Scheduling your LinkedIn posts is one of the best ways to streamline your content planning, and not to mention, it’s a huge time-saver. Ready to level-up your LinkedIn strategy? Ready to schedule LinkedIn posts ?

LinkedIn 67

LinkedIn Publishing How To Notification 67

Socialmedia.biz

MARCH 30, 2019

According to Hubspot , 76% of Facebook users use their feed to discover content that aligns with their interests, which has lead to the creation of more than 4 billion posts per day. Content published between Monday and Wednesday recorded a 3.5% With an average of 1.47 below average engagement rate.

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Convince & Convert

AUGUST 27, 2015

Content Before Product. Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. Jon understands that quality content is essential to creating awareness and build Engagio as a player in the account-based industry. In This Episode.

Content 60

Content Marketing Hubspot Compete 60

Convince & Convert

AUGUST 13, 2015

How important is content marketing? Gates wrote an article titled “Content is King” in 1996. He predicted that content would be where most of the money on the internet would be made. And it’s one reason why we should heed his vision on the value of content marketing. Start With Valuable, High-Quality Content.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Socialized

FEBRUARY 12, 2021

YouTube is a hub for video content. Companies and brands create video content wherever you look, distribute it on its blogs and social media. They use engaging content to draw and engage their target audiences. In the last three decades, consumers upload more video content online every month than TV has made.

YouTube 100

YouTube Brands Hubspot Overview 100

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. Of course, there are many potential avenues to promote your non-fungible token, from TikTok ads to content marketing. Sure, new products are exciting.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Content for decision-makers.

B2B 123

B2B SEO Travel Hubspot 123

Oktopost

AUGUST 10, 2023

to Drive More MQLs from Social Media Content Employee Advocacy B2B Influencer Marketing User-Generated Content and Social Proof Putting It All Together Get to Know Your Audience The first step in using social media for lead generation is actually understanding your leads. This may sound self-explanatory but hear us out.

Social Media 62

Social Media B2B Sentiment How To 62

Writtent Blog

JULY 19, 2016

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. The Stats Post Formula: Content Marketing Strategy that Drives Results. 59 Killer Content Marketing Stats: 2014 Edition was put together in just 1100 words and is in essence a list of curated stats.

Case Study 40

Case Study Study Curation Survey 40

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Inbound marketing means creating content through blogs, Twitter, Facebook and YouTube etc. That’s great news for businesses suffering due to the economic downturn.

Cost 226

Cost Hubspot Marketing ROI 226

Buffer Social

MARCH 27, 2018

There are times when we all run out of content ideas. I’ve been in this situation many times myself — feeling unsure about what content to create and share. However, after much trial and error, I’ve managed to find a few solutions to help keep a constant stream of content ideas flowing. Let’s dive in.

Content 110

Content How To Overview Analytics 110

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Writtent Blog

APRIL 16, 2014

Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. Image source : Hubspot. Many of us have also noticed that big-name blogs, from HubSpot to Jeff Bullas blog at least once daily.

Data 88

Data Hubspot Case Study Metrics 88

Unmetric

AUGUST 28, 2019

The tool also teases out meaningful customer insights to help you understand your audience better and create more compelling content. HubSpot isn’t a social media listening tool. It even poses as a publishing tool to help push your content at the optimal time. Pricing: Free. G2Crowd Rating: 4.2.

Social Media 101

Social Media Tools Sysomos Sentiment 101