Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Buffer Social

JUNE 13, 2019

” Ugly Drinks’ social media and community manager Brittany Zenner calls it “influencer saturation.” Often times, you’ll see Glossier highlighting messages from its community, like in this tweet-turned-Instagram-post: View this post on Instagram. Source memes from meme aggregators and Reddit.

Meme 75

Meme Instagram Feed Feedly 75

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website. visit me.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Lickshunmewah October 9, 2010 at 9:21 pm { 14 comments… read them below or add one } Laura October 7, 2010 at 9:56 am I have noticed that a LOT of people have unrealistic expectations for their business.

Brands 236

Brands Handbook MySpace Construction 236

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

The Marketing Blog

AUGUST 3, 2010

07 pm My Contribution at PaulWriter.com Jump to Comments I was given a kind invitation by Padmaja Nagarur from Paul Writer Strategic Services Pvt. to contribute to their newly launched B2B portal www.paulwriter.com. Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Participate in the communities where your audience already gathers. Have you ever wondered how many posts get published each day? Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. Will the traditional weblog “comments&# be added as a feature? If so, whose job would it be to “moderate&# those comments? Share this on Reddit.

Press Release 112

Press Release RSS Blogger Airlines 112

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Participate in the communities where your audience already gathers. Have you ever wondered how many posts get published each day? Over 1 million posts!

Strategy 60

Strategy Content Marketing Influencer 60

Ignite Social Media

MAY 31, 2016

When we look at the channels that female and male millennials visit regularly, we see that the male audience is much more likely to visit the “micro-social networks” and/or messaging applications, such as LinkedIn, Reddit, WhatsApp, We Chat, Vine, and Yammer, than their female counterparts. And the data mostly supports that fact.

Yammer 60

Yammer Buy Social Networking Report 60

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. What are the different formats that we can use to engage community or produce content? What are the trends?

Travel 93

Travel B2B Automotive Campaign 93

Hootsuite

SEPTEMBER 2, 2021

Examples: Reddit, Quora. Used for: Asking and answering questions, networking, forming communities around niche- and interest-based topics. One thing to note: On Reddit, it’s highly frowned upon to insert any self-promotion into answers. Source: Reddit. Closed/private community social media platforms.

Types 145

Types Social Media Statistics HootSuite 145

Myrland Marketing

APRIL 6, 2010

Perhaps there are certain lawyers or industry groups that would be great bloggers, and that are good educators, and great at replying to all comments on blogs, thus building relationships. Share this on Facebook Share this on Linkedin Subscribe to the comments for this post? Thanks again for your comment Mike!

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Make sure that social media efforts are sustainable.

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

JULY 25, 2019

Contemporary authors directly interact with their audiences—they are just one comment or one tweet away. If you are famous, or at least have had some out-of-the-ordinary professional or life experiences, consider hosting an “Ask Me Anything” (AMA) thread on Reddit. This enables you to organize your own community.

Reddit 110

Reddit Instagram Questions Video 110

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Leave a comment please. Those type of comments are why I do it. Those type of comments are why I do it. There’s been a bit of news about it recently. That’s not a “wave the magic wand&# scenario. Bravo, man. Keep at it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 21, 2010

includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. friends!) – Posted using Chat Catcher [link] BGJayJay (Jason Amunwa) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps.

Social Media 167

Social Media Strategy Consultant Conference 167

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. PPC for lead generation and B2B. PPC for lead generation and B2B. And we’d love to hear what you think of these webinars in the comments below!

Class 40

Class Skills Social Media Marketing 40

Social Media Strategies Summit

FEBRUARY 21, 2019

Engagement rates (likes, comments) are appreciably higher (nearly 4X that of the macro influencers). Building on Vanessa’s deep understanding of her target market and our research, we determined that building a community of micro-influencers was the right approach for DVD Netflix. But with micro influencers, it’s all about engagement.

Influencer 100

Influencer Authentication Guidelines Communities 100

Techipedia: Tamar Weinberg

MAY 28, 2010

If you’re the frugal type, take advantage of the free alerts from Google, YackTrack , Social Mention , BackType (which gives you alerts from blog/article comments , which other services do not include), and Trackur. Give to your community. Join the Community. Who said that blogging was dead? Customer Service. Offer value.

Social Media 278

Social Media Strategy Yahoo Communities 278

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Reddit and StumbleUpon drive the least engaged visitors.

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

OCTOBER 21, 2019

This approach is great for social networks with very diverse users like Reddit. How many likes, shares and comments do their posts have? YouTube has become a huge search engine in its own right, and users are highly active in video comments. For B2B companies, LinkedIn is also a great choice.

Social Media 97

Social Media Brands Social Networking Curation 97

Sprout Social

APRIL 10, 2019

For example, B2B companies should most definitely be tuned into LinkedIn which is responsible for approximately 80% of B2B leads on social media. Combined with communities such as Quora and Reddit, businesses clearly have plenty of ground to cover when it comes to uncovering leads and prospects.

How To 95

How To Sentiment Price B2B 95

Webbiquity SMM

JULY 12, 2010

In the b2b world, thought leadership content is key, but this can take different forms depending on your resources and style: blogs are the most common media , but video, podcasting, online presentations and articles are other ways to share information and education with prospects. Subscribe to the comments for this post?

Report 191

Report Social Media Strategy Policies 191

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Buffer Social

DECEMBER 5, 2023

Repurpose your newly-created or old content only for the channels you’re already active on or the channels you’re trying to build a community on. 2: Convert snippets from your long-form content into X & LinkedIn posts, newsletters, and community responses Long-form written content has a ton of information.

Content 108

Content Newsletter Remix Instagram 108

Techipedia: Tamar Weinberg

APRIL 14, 2010

You can’t only write comments on forums. You Can’t Please Everyone Just like I have my own critics via comments on my last blog post , in social media, those who are trying to cater messaging to everyone will find out that they can’t. Yup, you can’t just chat with people on Twitter and broadcast on Facebook.

Social Media 267

Social Media SEO Blogger Communities 267

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Roundup of the Top Internet and Social Media Statistics by Awareness Community. Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. How do the audiences differ across various social networks?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 3, 2011

Here, Ann Smarty contributes a guest post on best practices in guest posting, from planning your approach and brainstorming topics to following through by responding to comments. 5 Reasons Why You Should Respond to Every Comment by Daily Blog Tips. Seven Ways to Revive a Neglected B2B Blog by MLT Creative. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. If you keep at it, that number will double and triple, but you must keep at it.

Social Media 268

Social Media Marketing Policies Sysomos 268

Sprout Social

JULY 26, 2019

Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. While you’d typically use these acronyms in your marketing meetings and communications, they’re equally useful for social media communications, especially if you’re in a relevant niche.

Social Media 112

Social Media Software CPM CPC 112

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Is social media making you anti-social?

Social Media 198

Social Media Tools Tips ROI 198

The Marketing Blog

JANUARY 9, 2008

31 am Booming Customized Gifting Portals Jump to Comments 10 thrilling days of 2008 have passed and finally I am writing my first post of the year. Other than that they’re leveraging the community aspect by allowing the designers to showcase their designs and generate revenue out of it. which are into B2B businesses.

Startup 104

Startup Web 2.0 Retail Price 104

Techipedia: Tamar Weinberg

JANUARY 5, 2009

( Disclaimer : I’m certain that even with this list in excess of 250 links, I forgot a bunch of posts, so if you have any additional recommendations, please feel free to comment and I’ll add them!) 6 Things that Work Right Now on Reddit (10e20): We saw the introduction to Reddit, but what else can we learn?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

The comments, as always, are yours. Style Sample Magazine.com June 15, 2010 at 8:33 am { 42 comments… read them below or add one } Hugo February 10, 2010 at 10:06 am I think that the biggest takeaway from this post for me is the understanding the mainstream media world and the blogger world are quickly becoming one and the same.

Blogger 177

Blogger Press Release Advertising Review 177

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Retweet, reply, comment, and like relevant content, right from your tagboard. Get real-time visibility into your number of likes, comments, shares, retweets, replies, potential impressions, reach, followers, and more on Twitter and Facebook. 4) Crowdbooster.

Tools 207

Tools Social Media Netvibes Sample 207