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The Complete Guide to B2B Social Media Management

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Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

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7 B2B Copywriting Strategies That Convert

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For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. While recent trends in content marketing have shifted the needle more towards visual formats such as video and infographics, the written word is still the foundation of most content marketing strategies. What is B2B copywriting?

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How to build a B2B social strategy (that isn’t boring)

Sprout Social

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. But there’s no denying that B2B social media is tricky. Educating audiences.

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The Power of Social Media Publishing for Your Content Marketing

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From on-site content to podcasts and video tutorials on specialist sites, there are plenty of places to distribute content, but don’t forget about the most lucrative of all: social media. Jump Ahead What is Social Media Publishing? How Powerful is Social Media Publishing? How Powerful is Social Publishing?

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How to Integrate Social Media Throughout Your Sales Funnel

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The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Step 1: Brand Awareness.

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The Power of Social Media Publishing for Your Content Marketing

Oktopost

From on-site content to podcasts and video tutorials on specialist sites, there are plenty of places to distribute content, but don’t forget about the most lucrative of all: social media. Jump Ahead What is Social Media Publishing? How Powerful is Social Media Publishing? How Powerful is Social Publishing?

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The social media marketer’s guide to infographic marketing

Sprout Social

With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing. In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content.