Hootsuite

MAY 30, 2023

To get your name out there and build a local reputation. Almost half (47%) of consumers say timely responses to their questions will sway them to buy from one brand over another. That includes reviews on websites and forums, comments and posts on social media, and more. Why do you do that? Of course not.

Social Media 79

Social Media HootSuite Template Templates 79

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

APRIL 30, 2017

Disclaimer: Some of the links in this post are affiliate links which means that if you decide to buy, I will earn a commission. How to Start a Successful Blog in 7 Easy Steps. Lots of websites, social media groups and forums. Credibility: build a reputation within in your industry? BONUS: Want to start your blog today?

Domain Name 144

Domain Name How To WordPress Meme 144

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. An active and helpful support forum? Here are 20 ideas. Showcase your customer support.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

APRIL 10, 2024

LinkedIn audiences have twice the buying power of the average web audience, so getting your LinkedIn plan right before you start blasting content is crucial. LinkedIn marketing agencies help B2B marketing teams develop and execute a targeted LinkedIn plan that drives brand awareness, online engagement, and lead generation.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Rebekah Radice

APRIL 30, 2017

Disclaimer: Some of the links in this post are affiliate links which means that if you decide to buy, I will earn a commission. How to Start a Successful Blog in 7 Easy Steps. Lots of websites, social media groups and forums. Credibility: build a reputation within in your industry? BONUS: Want to start your blog today?

Domain Name 60

Domain Name How To WordPress Meme 60

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). All rights reserved.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. Link Buying Guide: Directories, Ads, and Reviews (Search Engine Journal): Need to buy links?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Viper Chill

APRIL 26, 2010

Facebook for me is a lot of work, for a small audience of people who are not in the learn, buy or convert mode. Forums Message boards are really the first internet form of social media, after IRC. An earnest desire to help others and be with like-minded people is the key to driving traffic from forums. Don’t be sales-y.

Social Media 80

Social Media Strategy Digg Forums 80

Kikolani

NOVEMBER 29, 2010

I have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Convince & Convert

MARCH 10, 2010

So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation. From that spark of an idea, long before live chats and interviews on Twitter became commonplace, we end up here. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Someone in your company should be assigned to monitor and respond to ALL reviews and forum posts , positive or negative.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. I told him, “No matter what I do, I never get anyone to meet with me or want to buy from me&#. There will never be a pitch as bad as bagel necklaces.

Social Media 112

Social Media Strategy Influencer Education 112

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. Those mistakes you make when blogging could harm your reputation because search engines do not easily forget, and negative messages can be spread like wildfire thanks to the potential of the Internet.

Social Media 268

Social Media Marketing Policies Sysomos 268

Convince & Convert

MAY 5, 2010

There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. All rights reserved.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. I agree that even with the significant labor involved in legit social media, it can be less expensive than media buy-driven tactics. Social Media is Inexpensive False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

APRIL 14, 2010

You can’t only write comments on forums. Abuse is bound to happen in any area that lends itself to marketing potential – should we drop it just because it’s being flooded by newbies that scream buy from me? Yup, you can’t just chat with people on Twitter and broadcast on Facebook.

Social Media 267

Social Media SEO Blogger Communities 267

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? s to ask before buying, ESP! Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! Joseph | RepuMetrix Inc.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 26, 2010

or engaged in brand reputation management, often on a weekly basis. The drawback is that they are only tracking Twitter and Facebook for now, so if you need to monitor blogs, blog comments, discussion forums, Linkedin or anything else on behalf of your company or clients, you’ll need to gather that data elsewhere.

Social Media 119

Social Media Strategy Analysis Reputation 119

Techipedia: Tamar Weinberg

APRIL 28, 2010

So, Facebook, when are you going to have a Business Center that regularly communicates with owners of small businesses or larger businesses who don’t place ad buys on your network? Thanks for taking the time to spell out the needed changes in a public forum–maybe this will get Facebook’s attention. We can hope!

Facebook 277

Facebook Issues MySpace Privacy 277

Convince & Convert

JULY 14, 2010

I agree with you regarding the noise, it seems there is a new social media vehicle, forum, platform for every industry or topic known to man. Great post via @jaybaer [link] [link] membershipjedi Thanks for taking the time to comment Mark. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

AUGUST 31, 2010

And in the end you can’t help but humanize the whole process of brand building if you buy into this as the right pathway for business growth. What about forums? It also enable you to inspire employees, attract partners and get people to love you… and, hello, BUY from you. What a change in the dynamic. Insightful.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 22, 2010

Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site. Are Gardening Forums social media? One way they do it is to have regional sub forums. Marisjaye The online/offline strategy is really important.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 8, 2010

Stemming from the IRC and discussion forums of old, it was routine (accepted and expected even) to have an online pseudonym. finally shut down Geocities last year, a decade after buying it for $3.5 link] robertwheatley I think you landed on the most important item in the laundry list when you hit Rupert and the buy-out.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. B2B Marketing Insider ). B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. B2B PR Sense Blog ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? B2B Infographics ). 77% of buyers are more likely to buy from a company if its CEO uses social media. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). B2B Infographics ). For example, 93% of marketers use social media for business. How do top executives use social media? Relevanza ).

Statistics 214

Statistics Social Media B2B SEO 214

Convince & Convert

JULY 13, 2010

Threatens Your Personal Brand as a Leader: At the end of the day, clients and prospects want to buy your counsel — not your special departments’ and certainly not your junior staff’s. Then I posted a couple of relevant comments on an industry forum and views of my blog went through the roof. Stop delegating and start absorbing.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

MARCH 9, 2010

So we get a lot more ROI for them on forums specific to those enthusiast niches. But we have a client whose audience is really tightly targeted in specific enthusiast niches and has a very technically-advanced and frequently misapplied product. Good stuff, as usual. link] Beth_Carroll Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Webbiquity SMM

AUGUST 16, 2010

5 Ways That Sales People Can Benefit From Using Social Media by OPEN Forum. 10 Principles for B2B Sales by Better Closer. Social media has dramatically altered the buying process as well as marketing practices. 10 Essential Social Media Tips for B2B Marketers by Mashable. Social media is cheap or free. It’s a fad.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

AUGUST 4, 2010

I've learned exponentially from the honest and frank comments about a brand that are often only revealed in online forums and social networks. Yet, we spent millions with research vendors seeking out customers who would do just that in private. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 130

Social Media Strategy Comments Course 130

Webbiquity SMM

MARCH 11, 2013

Why PR Should Not Own SEO (Nor Social Media or Content Marketing) by Social Marketing Forum. Seven Principles to Building an Online Reputation by Spin Sucks. PR expert and author Gini Dietrich shares a presentation and guidance on building an online reputation. Breakdown Of A Person’s Google Results by The Backup List.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

APRIL 9, 2012

Synthesio is a powerful, professional social media monitoring system that combines technology with human assistance for global brand reputation monitoring, topic monitoring, influencer rating and social community mapping. Nine companies B2B marketers should know about by Velocity Partners.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

APRIL 7, 2010

It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. Have you visited their “get satisfaction&# forums? I don't buy your argument that you don't want to use it because they aren't using it. What great examples of businesses doing this well do you have?

Foursquare 150

Foursquare Analysis Consultant Mobile 150