Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. And with three-fifths of marketers agreeing video ads drive more clicks than static ads, video should likely be part of your plans.

Examples 246

Examples Facebook B2B Instant Messaging 246

Jon Loomer

NOVEMBER 22, 2022

The common theme here, though, is that you will be seeing ads for retail products at significant discounts. Consumers are looking to buy gifts. That said, you may have trouble standing out in e-comm if you are unable to offer a discount. B2B isn’t ideal. Deals, deals, and more deals. Who is This Bad For?

CPM 188

CPM Discount Facebook Advertising 188

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. This is the main reason that brands and marketers spend huge sums of money on digital promotion. This is the main reason that brands and marketers spend huge sums of money on digital promotion.

B2B 136

B2B Marketing Construction Committee 136

Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

JULY 31, 2012

The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them. Provide prospects with a “guided tour.”

B2B 101

B2B Marketing Diagrams Price 101

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Once they recognize you, they are more likely to trust your brand, engage with your content, and buy your products and/or services.

Brands 159

Brands Airlines Hashtag Influencer 159

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content 124

Content Brands Findability Marketing 124

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Conversation 134

Conversation Review Marketing How To 134

Buzz Marketing for Technology

JANUARY 6, 2011

No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). Great idea – technically a little tricky for the average person to pull off but very easy to implement down stream since they already use discount codes in their shopping cart. I want to roll the clock back a few weeks.

Facebook 276

Facebook Discount How To B2B 276

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. Simply put, social data is different because it comes from a wider audience, it’s unfiltered and it gives you real-time understanding of your market. But those unstructured data points mean nothing in their raw, hashtagged format.

Social Media 111

Social Media Sentiment Survey Marketing 111

Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. Higher education marketing is challenging because it involves targeting three quite different audiences: Prospective students who might want to study at the institution.

Examples 165

Examples Instagram Brands Transportation 165

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Socially-active CEOs can dramatically improve their companies’ viability and awareness within their target markets in the following ways. Humanizing the Company. Following up.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. The importance of customer reviews. Better brand reputation. Improved SEO. Create case studies.

Review 138

Review Case Study Reputation Study 138

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. What is influencer marketing? Why Instagram influencer marketing campaigns?

Influencer 52

Influencer Campaign Instagram Data 52

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Image Credit: Content Marketing Institute. Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193

ROI Social Media Vocus Metrics 193

Twist Image

JANUARY 4, 2017

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact is that marketing dollars don't have to (only) go to advertising. digital marketing.

Products 76

Products Brands Retail iPhone 76

Hootsuite

MAY 11, 2023

An unboxing or haul video Unboxing videos can be a great way to give viewers a peek at what’s inside the package before they buy. For example, you could explain the basics of the stock market. Show them how to save money by buying in bulk and how to make quick, easy meals with affordable ingredients.

YouTube 103

YouTube Video Film Sports 103

agora pulse

MARCH 1, 2021

These leads are more commonly known as Marketing Qualified Leads (MQLs). They’re sending out strong buying signals and they’re openly expressing a desire to potentially become a paid customer of yours. Provide product discounts or offers. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes.

How To 174

How To Hashtag LinkedIn Newsletter 174

Ignite Social Media

MAY 31, 2016

Read on to determine if your social media marketing strategy should shift to reach these two varying audiences. HOW BRANDS CAN USE THIS INFORMATION : Particularly if you’re a B2B business, or also a B2C with a large employee base, consider how the millennial male can become a brand advocate for your business.

Yammer 60

Yammer Buy Social Networking Report 60

Webbiquity SMM

JULY 31, 2012

The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them. Provide prospects with a “guided tour.”

B2B 188

B2B Marketing Diagrams ROI 188

ProBlogger

MAY 22, 2016

With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. Facebook Ads offers the biggest marketing opportunity on the Internet and provide: A powerful targeting system. Promote a benefit, not a product.

Campaign 32

Campaign Strategy Tips Facebook 32

ProBlogger

MAY 22, 2016

With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. Facebook Ads offers the biggest marketing opportunity on the Internet and provide: A powerful targeting system. Promote a benefit, not a product.

Campaign 28

Campaign Strategy Tips Facebook 28

Webbiquity SMM

AUGUST 25, 2015

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective.

B2B 100

B2B Marketing Advertising Statistics 100

Writtent Blog

JULY 17, 2013

No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. Great marketers rely on demographics and consumer insights to target their marketing. What industries are they in?

Sample 99

Sample Samples Research Company 99

ProBlogger

DECEMBER 3, 2012

The role of the media agency is to buy media space on behalf of advertisers. Many agencies are understaffed and often, the detailed planning and buying work falls on a junior. Call the agency reception and ask who manages the buying for the account. This is a source of revenue most bloggers neglect. What does a media agency do?

CPM 41

CPM Proposal Price Press Release 41

Sprout Social

JULY 20, 2016

Sending an InMail message asking someone to buy your product most likely isn’t going to work. Offer a free trial, demo or at the very most, an exclusive discount code. According to data from the Content Marketing Association , 68% of online buyers will spend time reading content published by a brand they’re interested in.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Oktopost

APRIL 7, 2022

A sales funnel is a crucial part of any successful marketing strategy. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? Quick Jump Links: The Social Media Marketing Funnel: 3 Core Steps. Focus on downloadables, templates, competitor alternatives, and buying guides.

Social Media 118

Social Media How To Metrics B2B 118

Oktopost

NOVEMBER 7, 2022

In the past, a company could readily reach individuals of all ages with traditional marketing campaigns through TV, newspapers, or magazines. But now that the internet and smartphones have become commonplace, such old-fashioned marketing strategies are no longer as powerful as they once were. Conduct a content analysis.

B2B 69

B2B Retail Issues Hubspot 69

Buzz Marketing for Technology

NOVEMBER 14, 2012

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype. It makes sense. Technology Is So Personal.

Marketing 268

Marketing Retail Conversation Buy 268

Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Challenges.

Template 145

Template Templates How To Tourism 145

Oktopost

NOVEMBER 1, 2022

Most brands run their marketing campaigns on different channels in silos. Delivering a seamless customer experience can be challenging if internal marketing teams are siloed and fail to communicate and align all their marketing content to a single goal. What is SMS Marketing and what different kinds of SMS marketing exist?

SMS 114

SMS Campaign Social Media Strategy 114

Convince & Convert

MARCH 25, 2010

Mr. Lake told me that beta customers are likely to receive a discount when Swix switches over to a monthly fee service. They’ve only been around approximately 8 weeks, and they already have thousands of customers. For now, the service is free, so if you’re interested, sign up soon. I’m a big fan of these guys.

Social Media 117

Social Media Strategy Statistics Metrics 117

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Sprout Social

APRIL 6, 2021

This can sometimes be the most challenging part of marketing your business. Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. You could also offer discount codes, case studies, webinars, whitepapers and more.

Campaign 139

Campaign Social Media Discount Conference 139