Buzz Marketing for Technology

JANUARY 4, 2011

You basically hand them a blank box with a bunch of creative materials: markers, magazines for images, stickers, tape, glue sticks, whatever it takes to decorate their “ideal version of your product or service”. Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content.

Marketing 229

Marketing Collaboration Buy Training 229

Twist Image

JULY 22, 2016

There are few marketers out there whom I'd rather pitch these questions at than Mitch Joel, President of the digital marketing agency Mirum and a man described by Marketing Magazine as a 'Rock Star of Digital.' b2b marketing. marketing magazine. advertising. augmented reality. business blog. conversation. digital marketing.

Video 40

Video Brands B2B ROI 40

Convince & Convert

APRIL 15, 2011

We’ve entered an age where every company needs to think of itself as a TV station, as a magazine, as a newspaper. Telling your story in a relevant, authentic fashion across a multitude of modalities is the marketing of the present (especially for B2B).

Content 115

Content Marketing Consultant Fashion 115

Convince & Convert

MARCH 14, 2016

If you have been in the B2B sector for any amount of time, you might have come across Gordon Graham. The guy has over 200 whitepapers, 1000 magazine articles, 75+ workshops, and a $197 crash course in B2B content to his credit. Make Ebooks and Courses.

Joomla 60

Joomla Drupal eBook Startup 60

Convince & Convert

FEBRUARY 3, 2011

We accept as truth Arbitron (and Nielsen) radio rankings, the number of cars that drive by a billboard, and the notion that somehow people read every page of a newspaper or magazine (and pass it along to 2.5 Do you really know the financial impact of your TV, radio, outdoor print, public relations, and customer services initiatives?

Nielsen 148

Nielsen Company Social Media Metrics 148

Convince & Convert

APRIL 13, 2015

dorieclark Tweet This Stand Out or Be Left Out Dorie Clark ‘s latest book, “ Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It ,” is coming out April 21, 2015. In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. See you next week!

Proposal 60

Proposal Consultant Insurance B2B 60

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Sixty-five percent of B2B companies have blogs today (according to CMI and MarketingProfs research). Think as if you were a trade magazine. Social media is gasoline. “.

Content 144

Content Consultant Marketing Price 144

Convince & Convert

JUNE 1, 2014

I remember going to SXSW for the first time the next spring and hanging out with Mack Collier , and meeting Jason Falls in person, and seeing Patrick O’Keefe talk about his book , and meeting Shawn Morton and David Armano and Richard Binhammer and so many other people who are truly brilliant and kind and caring and supportive.

Twitter 167

Twitter Marketing Conference Consultant 167

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Sixty-five percent of B2B companies have blogs today (according to CMI and MarketingProfs research). Think as if you were a trade magazine. Social media is gasoline. “.

Content 131

Content Consultant Marketing Price 131

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 25, 2012

I enjoy his books. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Guy’s new e-book on Google + is doing well, and I admire him sticking to his guns and predicting that the pundits have prematurely written the platform’s obit). B2B or B2C.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

I enjoy his books. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Guy’s new e-book on Google + is doing well, and I admire him sticking to his guns and predicting that the pundits have prematurely written the platform’s obit). B2B or B2C.

Social Media 166

Social Media Strategy Alltop ROI 166

Convince & Convert

JUNE 11, 2010

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. Scott’s book “ UnMarketing &# is out this Fall. It will be a must-read) We Want You! I know it.

Upcoming 125

Upcoming Project News Social Media 125

Buzz Marketing for Technology

OCTOBER 15, 2014

I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. It comes from the founder.

B2B 248

B2B Forums Loyalty Organization 248

Writtent Blog

DECEMBER 6, 2023

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. Write a book or ebook. Books have more value than most other types of content and establish your expertise. Reuse content. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Photography magazines. Is Your Company in the Content Marketing Industry?

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. How can I help you? All rights reserved.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

MARCH 4, 2010

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

MAY 13, 2010

Every company is its own TV station, magazine, and newspaper. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. 18 social media quotes jay baer View more presentations from Jay Baer.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

NOVEMBER 28, 2010

Eventually, every company is going to have to think of itself as a TV station and a magazine. This is the premise of Content Rules , the new book from Ann Handley (Chief Content Officer for MarketingProfs ), and C.C. Without question it is one of the most clear, concise, useful and actionable business books I’ve read in years.

Content 117

Content Marketing B2B Case Study 117

Kikolani

JANUARY 16, 2011

Question: What’s your favorite Wordpress plugin for giving a magazine feel to a static home page? Answer: I don’t know about a plugin for that one, Analiese, but there are definitely themes out there that can help you build a magazine look for your website. B2B and B2C?

Questions 167

Questions WordPress Postrank Blogger 167

ProBlogger

MAY 10, 2012

A white paper is a cross between a magazine article and a brochure. It possesses both the educational qualities of a magazine article and the persuasive qualities of a corporate brochure. Normally it’s best to use a white paper if you’re providing a service or product in the B2B sector. What is a white paper?

How To 39

How To Tips Products List 39

Janet Fouts

JUNE 5, 2014

Publisher, Owner Magazine ( [link] Author of The Freaks Shall Inherit the Earth. Author 48 books: Social Media Commerce, eBay, Online Customer Service. Author @spinsucks, blog and book. Lover of landscape, books, sci-fi, tech, & food. Guy Kawasaki. Advises Motorola. Author of APE: Author, Publisher, Entrepreneur.

Consultant 196

Consultant Klout B2B Influencer 196

Webbiquity SMM

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Sandy is an active thought leader in helping businesses transition into an era of social business, as well as the award-winning author of two best-selling books: The New Language of Business: SOA & Web 2.0 , and The New Language of Marketing 2.0: EmilysHere.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

FEBRUARY 23, 2010

link] [link] creative magazine Is Your Social Strategy Proactive or Reactive? [link] /cc [link] Social Media Filter RT @just_kate Is Your Social Strategy Proactive or Reactive? link] /cc [link] Lori Taylor Found out if your social strategy is proactive or reactive. Are you doing everything right? How can I help you? All rights reserved.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Webbiquity SMM

JULY 25, 2019

Few of us regular people ever interacted with the kind of individuals who wrote books, magazine articles, or even newspaper stories. The post Three Simple Ways to Interact With Your Online Readers appeared first on B2B Marketing Blog | Webbiquity. Guest post by Joey Feldman.

Reddit 110

Reddit Instagram Questions Video 110

Kikolani

NOVEMBER 29, 2010

Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. Alice is a writer of both fiction and nonfiction, and co-author of the book Let’s Panic About Babies (due out in March 2011). Her blog, Cameron Chapman , covers books, crafts, fiction, publishing, and other writing related topics.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

JUNE 3, 2010

I'm hoping Jim Joyce writes a book. Made an insanely bad call, but is a model for how to handle yourself. link] jaybaer You're welcome Jodi. Thank YOU for taking the time to comment. link] jaybaer Thanks Cari. I doubt it, but fingers crossed. link] jaybaer Dan I'm glad you mentioned Galarraga. How can I help you?

Social Media 157

Social Media Strategy Consultant Social CRM 157

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

AUGUST 10, 2010

Hope the book writing is going well! We're in the final edits of the book now, so I can't complain about that at all. We're in the final edits of the book now, so I can't complain about that at all. Also, let's not forget the value of predicting consumer behavior through the influence microscope.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

APRIL 26, 2012

is the author of the brand new book, so brand new that the official release. confluence of social and search , which is what the book is about. that you had in the book which blew me away, I actually had to read it two. But I think you said in the book at Google has 11 billion. Lee: Somewhere. Jay: In the United Kingdom.

Social Media 135

Social Media SEO Retail Conference 135

Convince & Convert

MARCH 3, 2010

link] Inspired Magazine 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media [link] [link] Colin Welch RT @jaybaer: 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media [link] [link] Chaitanya Reddy. link] jaybaer If there were thousands of blogs, Webinars, books, etc. It's true.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. I find Kindle to be easier and better as a book device.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

SEPTEMBER 21, 2010

My book (and my work) grows far richer for this dialogue. My book (and my work) grows far richer for this dialogue. My book (and my work) grows far richer for this dialogue. I am meeting people and getting into fascinating discussions that are thought-provoking about business, economics, marketing and entrepreneurship.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 1, 2012

My name is Jim Kukral and I write books and I speak and mostly books in the non-fiction world of business and marketing, very similar to what Jay does. Most currently I own a business called Digital Book Launch where I help people figure out how to do book marketing. Eric: We’re a B2B software company.

Social Media 142

Social Media Hubspot Software Hosting 142