Oktopost

AUGUST 10, 2022

In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe. It’s an episode you most certainly won’t want to miss.

B2B 90

B2B Press Release Apple Loyalty 90

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Convince & Convert

SEPTEMBER 11, 2015

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Approximately 100 characters on an exciting, fun, or out of the ordinary office event. Tweet Type: Event Shout Out.

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

AUGUST 16, 2023

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Ryan Phillips, a Sprout Solutions Engineer with experience managing social in the finance industry, echoes the benefits of listening. Soon, subsequent Tweets questioning the health of SVB went viral.

Social Media 74

Social Media Banking Brands Sentiment 74

Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

UGC 145

UGC Content HootSuite Authentication 145

Buffer Social

JULY 3, 2023

Eschewing the traditional social media playbook of curated and polished content, Fashivly has adopted an agile, in-the-moment approach to creating content, prioritizing authenticity and spontaneity. Authenticity and spontaneity. Fashivly isn’t struggling, though, thanks to CEO Ashlyn Greer ’s approach to social media.

Brands 86

Brands Fashion How To Authentication 86

Sprout Social

FEBRUARY 7, 2023

Employees are empowered to post authentically, while feeling confident they’re staying on-brand. Your C-suite pitch: Across industries, organic social performance has taken a hit. Empowering your employees to share meaningful content positions them as thought leaders in your industry, helping them generate new business opportunities.

Buy 93

Buy Curation Statistics Survey 93

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #2: The Best Social Videos Are Diverse and Authentic.

Trends 75

Trends Retail UGC Authentication 75

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Using a mobile app or online service.

Engagement 90

Engagement How To Metrics Loyalty 90

Pixlee

JANUARY 20, 2022

Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Small entrepreneurial brands that aren’t related to the gaming market have also taken advantage of the audience these events get. Why are Gaming Influencers Valuable?

Influencer 82

Influencer Brands Marketing How To 82

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. Screenshot taken from Instant Pot’s Facebook page You can use a Facebook group to start discussions, add events, upload media, and provide instructional guides. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Pixlee

JULY 7, 2021

The sports industry took a major hit in 2020. According to Statista , the US sports industry lost $2.2 Use Content to Build Fan Loyalty . Having fans interact with your brand through UGC can not only drive engagement, it will help with brand loyalty – even during struggling times.

Sports 52

Sports Team Influencer UGC 52

Likeable

APRIL 2, 2019

Step out of your own perspective, and pop your bubble by seeking out insights from people outside of your team, company, or industry. Ultimately, Pinterest is a planning network, where users prepare in advance for holidays and key events. Customer loyalty is about more than just rewards. We’re stuck in our own bubble.

Retail 87

Retail Brands Authentication Loyalty 87

Keyhole.co

NOVEMBER 8, 2023

Each industry has rules and regulations that they must comply with online. Demonstrating authenticity in your online presence also plays a role in compliance. It’s important to ensure that your online interactions and content align authentically with your brand’s values while adhering to these rules. Unconvinced?

Social Media 52

Social Media Policies Guidelines Privacy 52

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

Sentiment 104

Sentiment Analysis Patterns Price 104

Pixlee

DECEMBER 20, 2021

The past few years have marked a significant period of growth for the creator econom y and the social media platforms that underpin the industry. Evidence of this expansion is in the numbers: the creator economy is estimated to be a $13 billion industry worldwide, $12 billion more than reported only five years ago.

Influencer 52

Influencer Apparel Loyalty Forums 52

Social Media Strategies Summit

NOVEMBER 14, 2019

TAKEAWAY : Amplify the voices of your employees within their professional communities to more authentically promote your brands. #3 TAKEAWAY : Personal stories of employees and customers can exemplify brand values and drive loyalty from customers who align with those values. #4 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

agora pulse

SEPTEMBER 21, 2019

And influencer marketing works for almost all industries. One of the most viral photos from the event is one of a cheese sandwich that was served to party-goers instead of the celebrity chef-made food that was promised. Consumers are craving authenticity and many influencer strategies need some refining.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

And influencer marketing works for almost all industries. One of the most viral photos from the event is one of a cheese sandwich that was served to party-goers instead of the celebrity chef-made food that was promised. Consumers are craving authenticity and many influencer strategies need some refining.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Hootsuite

APRIL 3, 2023

Yes, Facebook Live is great for hosting an interview, webinar, or special event, but you can also use it more casually. Live video is a powerful tool for building authentic connections. Source: Facebook Tracking hashtags and keywords can help you: Stay ahead of industry trends and monitor your competition.

Engagement 110

Engagement UGC Facebook HootSuite 110

Sprout Social

MAY 18, 2020

That sentiment is what our Sprout Sessions event series is all about. We planned Sprout Sessions as a multi-city series of live events, but we too had to pivot, iterate and adapt. For 2020, Sprout Sessions became a digital event that we could organize remotely, and we couldn’t be happier with the results!

Marketing 101

Marketing Skills Data Team 101

Sprout Social

APRIL 21, 2020

In events like COVID-19, your audience will be an effective barometer that guides your new focus. Lean into authenticity and empathy, and remind your audience that your relationships on social are more than just transactional. If your inbox is quiet, consider asking your audience what they want to see.

How To 124

How To Social Media Management Metrics Team 124

Sprout Social

MAY 19, 2021

Listening data equips brands with the intel they need to have relevant, meaningful interactions with consumers who are talking about your industry as a whole. This rich source of new information can improve marketing messaging, surface industry trends and make a substantial impact on your business. Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

Keyhole.co

NOVEMBER 27, 2023

But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy phones and tablets. Predictably, Samsung has multiple country-specific and industry-specific social media accounts with tons of followers. LinkedIn: 4.2

Curation 52

Curation Social Media Strategy Content 52

Keyhole.co

DECEMBER 26, 2023

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more.

Social Media 52

Social Media Strategy Sports Meme 52

Likeable

OCTOBER 9, 2018

In its 15th year, Advertising Week continues to serve as a useful way to take the pulse of the current state of the advertising industry (and guess about its future). Authenticity matters now more than ever. Being authentic, connecting with people, and having fun along the way,” says Chief Concept & Marketing Officer Kurt Kane.

Advertising 59

Advertising Authentication Influencer Sentiment 59

ProBlogger

MAY 3, 2023

Develop a writing style that resonates with your audience, and let your authentic voice shine through each piece of content. By doing so, you will create a strong connection with your readers, fostering trust and loyalty. Consider hosting events or meet-ups for your readers, both online and offline.

Collaboration 37

Collaboration Blogger Apparel Guidelines 37

Pixlee

SEPTEMBER 13, 2021

You ultimately get to choose the ambassadors to reflect your brand; you can invite social media influencers, industry professionals, your partners, or even celebrities to join your brand ambassador program. They can use videos, reviews, photos, or any other content type to make your brand more authentic and appealing to a broader audience.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

You ultimately get to choose the ambassadors to reflect your brand; you can invite social media influencers, industry professionals, your partners, or even celebrities to join your brand ambassador program. They can use videos, reviews, photos, or any other content type to make your brand more authentic and appealing to a broader audience.

UGC 52

UGC Marketing Influencer Authentication 52

Sprout Social

JULY 30, 2020

The events of 2020, however, created a tipping point. “No matter what industry you’re in, you need to keep in touch and be transparent with your customers. Retail is an industry that has faced major disruptions during 2020 like store closures, production plant shutdowns and drops in sales. Connection is the new currency.

Retail 122

Retail Groups Groups Social Media 122

Keyhole.co

MARCH 26, 2024

The brand has numerous tie-ups with brands from diverse industries and realms. This video is a great ad for LEGO, but the semi-scripting quality and the authentic note of encouraging young girls land well with audiences. Let’s see exactly how the brand aces at social media marketing.

Construction 52

Construction Social Media Strategy Collaboration 52

agora pulse

JANUARY 3, 2020

” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. Identify the hashtags most associated with your industry. Research top industry bloggers. If you’re speaking at an event, why not make the most of this opportunity with a call-to-action?

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

OCTOBER 22, 2018

Linkedin’s CEO, Jeff Weiner, is just one of several CEOs who embodies the type of authentic, transparent communication consumers and employees are calling for. Often, people just want more access to CEOs, and that can be as simple as sharing pictures on their personal accounts from a company outing or attendance at an industry event.

Reputation 74

Reputation Industry Aggregator Research 74

Pixlee

DECEMBER 13, 2021

As long as your values are authentic, well-defined, and you strongly believe in them, it’ll be easier to win over eco-friendly consumers who appreciate those values. It’ll also help build community, foster loyalty, and increase customer retention. . The industry is expected to keep rising over the coming years.

Strategy 52

Strategy UGC Brands Apparel 52

Likeable

OCTOBER 22, 2018

Brands playing in the space are well received also, seeing as much as 295 percent more comments on their content when it featured an animal, no matter the company or industry putting out the content. Of Petco’s remaining content mix, other key themes included influencer content (16%), adoption events (11%), and contests and giveaways (11%).

Instagram 47

Instagram Brands UGC Widget 47

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Ask your current customers, or check out what your industry peers are doing.

Social Media 107

Social Media Survey Advertising Review 107

Keyhole.co

FEBRUARY 9, 2024

Iterate and improve Constantly improve your Facebook marketing strategy based on its performance data, feedback from followers, and industry trends. Live streams are virtual events where you can engage with viewers through live comments and reactions. What kind of content should you create? For marketing, live streams are gold.

Strategy 52

Strategy Facebook Marketing Groups 52