Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

Examples 123

Examples Influencer Campaign Marketing 123

Convince & Convert

SEPTEMBER 11, 2015

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Approximately 100 characters on an exciting, fun, or out of the ordinary office event. Tweet Type: Event Shout Out.

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 101

Engagement Tips Loyalty Metrics 101

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post.

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

Brands 109

Brands Sentiment How To Analysis 109

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

Authentication 42

Authentication Brands CSR Hotels 42

Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

UGC 145

UGC Content HootSuite Authentication 145

Oktopost

APRIL 28, 2024

A social media presence builds trust, humanizes you, and establishes your credibility and authenticity. Even after participating in an industry event and starting a conversation with a potential client, you will likely ask to connect on LinkedIn and follow up with them after the event, on LinkedIn.

Social Media 80

Social Media Tools B2B Team 80

Oktopost

AUGUST 10, 2022

With over 12 years of experience as an industry thought leader in customer advocacy, lifecycle marketing, social media/digital advertising, event marketing, digital marketing, and community management. Watch the recording: Stay in the Loop. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B 89

B2B Press Release Apple Loyalty 89

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #2: The Best Social Videos Are Diverse and Authentic.

Trends 75

Trends Retail UGC Authentication 75

Mindjumpers

MAY 3, 2011

. • Increase traffic and sales – It is possible to create viral promotional events, publicize offers or run Deals. Build loyalty and deepen relationships – When people like your Page, you have the opportunity to create personalized experiences and to drive engagement and loyalty over time. Create an authentic brand voice.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Using a mobile app or online service.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

AUGUST 16, 2023

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. According to Accenture , 82% of consumers aged 18-24 acquired a financial services product from a new provider in the past 12 months, proving that younger demographics are a growing market whose loyalty is up for grabs.

Social Media 74

Social Media Banking Brands Sentiment 74

Oktopost

JANUARY 25, 2024

Creating an employee advocacy program is a strategic move for brands seeking to extend their reach and foster authentic relationships with their audience by tapping into the beauty of human connection. Prioritize employee advocacy If you haven’t implemented an employee advocacy program yet, 2024 is the year you should make it happen.

B2B 69

B2B Social Media Strategy Reputation 69

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. Screenshot taken from Instant Pot’s Facebook page You can use a Facebook group to start discussions, add events, upload media, and provide instructional guides. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Likeable

APRIL 2, 2019

Ultimately, Pinterest is a planning network, where users prepare in advance for holidays and key events. Customer loyalty is about more than just rewards. Whether it’s environmental issues or community values, what matters is that your audience cares about it, and that you deliver the message authentically. Lead with video.

Retail 87

Retail Brands Authentication Loyalty 87

Buffer Social

JULY 3, 2023

Eschewing the traditional social media playbook of curated and polished content, Fashivly has adopted an agile, in-the-moment approach to creating content, prioritizing authenticity and spontaneity. Authenticity and spontaneity. Fashivly isn’t struggling, though, thanks to CEO Ashlyn Greer ’s approach to social media.

Brands 86

Brands Fashion How To Authentication 86

Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. Customer loyalty and attrition. They also used Twitter to communicate with users in a tone that was authentic yet apologetic (see below). Sales and revenue.

Examples 107

Examples Brands Sentiment Reputation 107

Pixlee

JULY 7, 2021

Use Content to Build Fan Loyalty . Having fans interact with your brand through UGC can not only drive engagement, it will help with brand loyalty – even during struggling times. Giving fans additional ways to engage digitally can help grow loyalty even during off season or during game hiatuses. .

Sports 52

Sports Team Influencer UGC 52

Sprout Social

FEBRUARY 7, 2023

Employees are empowered to post authentically, while feeling confident they’re staying on-brand. Sprout’s Employee Advocacy reporting tools give you the data needed to quantify your advocacy program , and to connect results to leads, event registrations and more. And your internal team can curate the articles directly in Sprout.

Buy 91

Buy Curation Statistics Survey 91

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

Brands 95

Brands Fashion Eventful Hosting 95

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The rumors are true.). View this post on Instagram.

Social Media 142

Social Media Meme HootSuite Influencer 142

Pixlee

JANUARY 20, 2022

Small entrepreneurial brands that aren’t related to the gaming market have also taken advantage of the audience these events get. Another factor that makes influencer marketing work so well with esports is the authenticity of the influencers. Their loyalty will always extend to the brands that their favorite influencers promote.

Influencer 82

Influencer Brands Marketing How To 82

Sprout Social

APRIL 1, 2021

Using social to take part in joyous moments that are important to your own target audience creates a sense of connection amongst your brand, community and current events. It’s a simple way to use the power of social to build confidence and loyalty amongst your audience. Their engagement is simple but powerful. NationalToastDay.

Strategy 123

Strategy Reputation Film Overview 123

agora pulse

SEPTEMBER 21, 2019

One of the most viral photos from the event is one of a cheese sandwich that was served to party-goers instead of the celebrity chef-made food that was promised. Consumers are craving authenticity and many influencer strategies need some refining. After all, would you be quick to believe an event ad from the Fyre Festival influencers?

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

One of the most viral photos from the event is one of a cheese sandwich that was served to party-goers instead of the celebrity chef-made food that was promised. Consumers are craving authenticity and many influencer strategies need some refining. After all, would you be quick to believe an event ad from the Fyre Festival influencers?

Influencer 116

Influencer Social Media ROI Social Media Management 116

Keyhole.co

DECEMBER 26, 2023

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more.

Social Media 52

Social Media Strategy Sports Meme 52

Social Media Strategies Summit

NOVEMBER 14, 2019

TAKEAWAY : Amplify the voices of your employees within their professional communities to more authentically promote your brands. #3 TAKEAWAY : Personal stories of employees and customers can exemplify brand values and drive loyalty from customers who align with those values. #4 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 101

Sentiment Analysis Patterns Price 101

ProBlogger

MAY 3, 2023

Develop a writing style that resonates with your audience, and let your authentic voice shine through each piece of content. By doing so, you will create a strong connection with your readers, fostering trust and loyalty. Consider hosting events or meet-ups for your readers, both online and offline.

Collaboration 37

Collaboration Blogger Apparel Guidelines 37

Pam Moore

APRIL 11, 2018

Re gister now for a free live online training webinar event on Thursday, April 12th at 2pm et for some immediate relief! This event is guaranteed to help you get a grip on your content marketing strategy in 2018! Unfortunately most marketers and small business owners also do not have a limitless budget, right? Time: 2:00 pm et.

Industry 152

Industry Real Estate Insurance Content 152

Likeable

NOVEMBER 13, 2019

The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. Partner with Influencers to Increase Authenticity. ‘Tis the season to be… strategic? Our brand should make a minimal effort and save resources for a different time of year.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Sprout Social

APRIL 21, 2020

In events like COVID-19, your audience will be an effective barometer that guides your new focus. Lean into authenticity and empathy, and remind your audience that your relationships on social are more than just transactional. If your inbox is quiet, consider asking your audience what they want to see.

How To 123

How To Social Media Management Metrics Team 123

Likeable

OCTOBER 9, 2018

Across the four days and 290+ events at this year’s Advertising Week New York, we pinpointed a few strong themes that could be viewed as weathervanes for where the industry is headed. Authenticity matters now more than ever. Here are our top five takeaways from the conference. The keys to its success? Wendy’s fully knows who it is.

Advertising 59

Advertising Authentication Influencer Sentiment 59

Keyhole.co

NOVEMBER 27, 2023

They sync with global calendar events and regional holidays and festivals. This massive collective focuses on creating and publishing quality and authentic user-generated content. How does Samsung build and maintain brand loyalty through social media platforms? But they don’t just post regular updates.

Curation 52

Curation Social Media Strategy Content 52

Sprout Social

MAY 18, 2020

That sentiment is what our Sprout Sessions event series is all about. We planned Sprout Sessions as a multi-city series of live events, but we too had to pivot, iterate and adapt. For 2020, Sprout Sessions became a digital event that we could organize remotely, and we couldn’t be happier with the results! SproutSessions [link].

Marketing 98

Marketing Skills Data Team 98

Pixlee

SEPTEMBER 13, 2021

User-generated content is a free and authentic way to promote your brand through the experiences your customers are already sharing about you. They can use videos, reviews, photos, or any other content type to make your brand more authentic and appealing to a broader audience. Promote customer loyalty? Build an audience?

UGC 52

UGC Marketing Influencer Authentication 52