Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 97

Sentiment Analysis Patterns Price 97

Sprout Social

AUGUST 16, 2023

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies.

Social Media 72

Social Media Banking Brands Sentiment 72

Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. Customer loyalty and attrition. They also used Twitter to communicate with users in a tone that was authentic yet apologetic (see below). Sales and revenue.

Examples 103

Examples Brands Sentiment Reputation 103

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. Screenshot taken from Instant Pot’s Facebook page You can use a Facebook group to start discussions, add events, upload media, and provide instructional guides. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Using a mobile app or online service.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

FEBRUARY 7, 2023

Employees are empowered to post authentically, while feeling confident they’re staying on-brand. Sprout’s Employee Advocacy reporting tools give you the data needed to quantify your advocacy program , and to connect results to leads, event registrations and more. And your internal team can curate the articles directly in Sprout.

Buy 88

Buy Curation Statistics Survey 88

Likeable

NOVEMBER 13, 2019

The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. Create Branded Holiday Lists.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

Brands 91

Brands Fashion Eventful Hosting 91

agora pulse

SEPTEMBER 21, 2019

One of the most viral photos from the event is one of a cheese sandwich that was served to party-goers instead of the celebrity chef-made food that was promised. Consumers are craving authenticity and many influencer strategies need some refining. After all, would you be quick to believe an event ad from the Fyre Festival influencers?

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

One of the most viral photos from the event is one of a cheese sandwich that was served to party-goers instead of the celebrity chef-made food that was promised. Consumers are craving authenticity and many influencer strategies need some refining. After all, would you be quick to believe an event ad from the Fyre Festival influencers?

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

APRIL 21, 2020

In events like COVID-19, your audience will be an effective barometer that guides your new focus. Lean into authenticity and empathy, and remind your audience that your relationships on social are more than just transactional. If your inbox is quiet, consider asking your audience what they want to see.

How To 121

How To Social Media Management Metrics Team 121

Keyhole.co

MARCH 26, 2024

This video is a great ad for LEGO, but the semi-scripting quality and the authentic note of encouraging young girls land well with audiences. LEGO knows how to keep its strong foothold in the realms of construction toys and public sentiment. Let’s see exactly how the brand aces at social media marketing.

Construction 52

Construction Social Media Strategy Collaboration 52

Likeable

OCTOBER 9, 2018

Across the four days and 290+ events at this year’s Advertising Week New York, we pinpointed a few strong themes that could be viewed as weathervanes for where the industry is headed. Authenticity matters now more than ever. Here are our top five takeaways from the conference. The keys to its success? Wendy’s fully knows who it is.

Advertising 59

Advertising Authentication Influencer Sentiment 59

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

agora pulse

JANUARY 3, 2020

” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. positive sentiment around the conversation. Agorapulse allows you to listen to sentiment and monitor competitor activities on Twitter, so you’re never out of the loop. Consumers met the goal.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

MAY 18, 2020

That sentiment is what our Sprout Sessions event series is all about. We planned Sprout Sessions as a multi-city series of live events, but we too had to pivot, iterate and adapt. For 2020, Sprout Sessions became a digital event that we could organize remotely, and we couldn’t be happier with the results!

Marketing 94

Marketing Skills Data Team 94

Sprout Social

OCTOBER 22, 2018

Linkedin’s CEO, Jeff Weiner, is just one of several CEOs who embodies the type of authentic, transparent communication consumers and employees are calling for. Often, people just want more access to CEOs, and that can be as simple as sharing pictures on their personal accounts from a company outing or attendance at an industry event.

Industry 71

Industry Reputation Aggregator Research 71

Convince & Convert

FEBRUARY 14, 2024

The origin of Valentine’s day is a dramatic series of events, beginning with the execution of a man named Valentine – whose true identity is still in debate. Be authentic in your approach. The truth is, the Valentine’s Day of modern times took thousands of years to become the holiday we all know and love. Or love to hate. The results?

Strategy 126

Strategy Brands Marketing Airlines 126

Hootsuite

JUNE 29, 2023

View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive. You don’t necessarily have to sit back and accept public sentiment. Track your social sentiment Okay, so you know people are talking about you.

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty. Sentiment analysis: Analyze the exchanges’ emotional undertones.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

JUNE 20, 2023

For example, you can measure brand awareness through metrics including: Website traffic Social media messages and @mentions Engagement (ex: social shares, views, saves) Social followers Conversations and sentiment analysis Awareness isn’t something that happens by accident. But the sentiment remains the same!

Brands 86

Brands How To Sentiment Social Media Management 86

Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Why brand authenticity matters on social media.

Authentication 92

Authentication Brands How To Team 92

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives. Like country clubs of old?

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

SEPTEMBER 1, 2022

Your channel needs examples of positive interactions between you and your community to nurture views and build loyalty. Like this job description from Blizzard Entertainment shows, the role also includes monitoring audience sentiment and generating analytics reports. This results in greater viewership and subscribers over time.

YouTube 108

YouTube Brands Communities Video 108

Sprout Social

FEBRUARY 13, 2023

These insights empower you to create a better experience with your brand , which increases customer loyalty, retention and evangelism. You can track their purchasing behavior (order history, average order value, usage) and source attitudinal data ( voice of customer , sentiment and psychographics).

Data 102

Data Social Media Tips Metrics 102

Sprout Social

OCTOBER 6, 2020

So the question is: How can companies build trust in their brand among prospects and employees alike and authentically demonstrate what it means to work for your company? Plus, you can add photos of your office, employees, company events and more. The simplest answer is strong employer branding. The easiest way to do it?

Class 91

Class Brands Review Authentication 91

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. That’s where social media listening comes in.

HootSuite 103

HootSuite Brands Price Collaboration 103

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Your company needs to be part of that conversation. Be where your customers are.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Oktopost

JUNE 9, 2020

Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. They are also more likely to earn the loyalty and trust of prospects, which helps solidify the relationship. Brand Sentiment. Let’s zoom in on these and some other benefits of employee advocacy. Brand Amplification.

B2B 144

B2B Survey ROI Metrics 144

agora pulse

NOVEMBER 28, 2018

Get your audience excited about big events or promotions that you’ll have coming up. In addition to having all of your promotional content, it’s good to have a few genuine, authentic-feeling holiday messages. These messages can be humorous, sweet or sentimental. Start Teasing Sales & New Products Early.

Social Media 107

Social Media Marketing How To CPC 107

agora pulse

OCTOBER 1, 2019

Get your audience excited about big events or promotions that you have coming up. In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. These messages can be humorous, sweet or sentimental. Forgetting all the “minor” events. We know Black Friday.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Get your audience excited about big events or promotions that you have coming up. In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. These messages can be humorous, sweet or sentimental. Forgetting all the “minor” events. We know Black Friday.

Social Media 135

Social Media Small Business How To Campaign 135

Techipedia: Tamar Weinberg

JULY 8, 2008

The result of their work is that it helps the business grow by genuinely and authentically helping customers. Most importantly, they must connect participation to brand resonance, customer loyalty and also the ever prominent “bottom line.&# It’s not about any of the tools. Reply Eric N. July 8, 2008 at 9:28 am Wow!

Social Media 163

Social Media Marketing Consultant Communities 163

Rebekah Radice

DECEMBER 5, 2016

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. Benefits include: More authentic interaction with your audience. Bite sized, authentic interviews by you about your company’s vision. Multichannel marketing is about choice.

Trends 146

Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. Benefits include: More authentic interaction with your audience. Bite sized, authentic interviews by you about your company’s vision. Multichannel marketing is about choice.

Trends 60

Trends Social Media Strategy CSR 60

Keyhole.co

JULY 29, 2023

This strategy not only strengthens the bond with customers but also provides a platform for fans to showcase their creativity and loyalty. They received 100% positive sentiment from their audience. They craft campaigns, product posts, and social posts catering to different events or holidays.

Campaign 52

Campaign Social Media Strategy Hashtag 52