Authentication Books Communities Groups 
Buffer Social
AUGUST 3, 2022
Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. This is where Facebook Groups come into the picture. Many brands are also harnessing the power of online communities to better connect with their customers.
SocialFish
MARCH 30, 2011
This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.
Waxing UnLyrical
JUNE 27, 2019
says “influence” is the “ability to build meaningful communities around us.” Building a global network like this requires a tremendous amount of community building, fueled by Joi’s purpose and commitment to helping women gain confidence and clarity so they can succeed in life.
SocialFish
MARCH 30, 2011
This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.
Sprout Social
FEBRUARY 27, 2023
But how do you create content around diversity that resonates and feels authentic? As Dana Cass, the Founder of Cass Content Studios says, “Many brands would be better off not posting about identity-based celebrations if they don’t have meaningful support for that identity group.” Have you taken steps to address the gender pay gap?
Hootsuite
JANUARY 13, 2022
However you label your most dedicated customers, they’re typically the group that’s most enthusiastic about your business. This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. Brand loyalists. Loyalists, advocates, or fans.
Twist Image
FEBRUARY 3, 2017
Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body language, persuasion with a depth and riguer that few of us do. There are countless bestselling business books and TED Talks that tackle these subjects. authenticity. business book.
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