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New Social Media Advertising Strategies for 2023

Webbiquity SMM

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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The role of AI in creating a more human customer experience

Sprout Social

You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience. AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. What is AI-driven customer experience?

Sentiment 104
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2010 Charts a Promising Future for E-Commerce on Facebook

Bill Hartzer

While the rise of daily deal sites such as Groupon and the rapid growth in popularity of mobile commerce can certainly be counted as important components of 2010’s e-commerce landscape, the biggest development was surely the social networking integration movement that really took off during the year. This movement wasn’t born in 2010.

Retail 137
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. It’s this team that businesses leans on to get hard data on what will happen. The CMO will also want to know the data.

Research 265
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I’ve read quite a number of trademark applications over the years, as part of my expert witness work , but also as part of DNProtect , but when I looked at the Meta trademark application from Facebook, my jaw dropped. The screen capture above is only the beginning, it only shows a small part of the Meta trademark. Just think.

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Is Marketing About To Get Really Creepy Or Really Good?

Twist Image

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." We may be inching ever-closer to this reality.

GPS 81
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8 ways customers interact and engage with your brand on social

Sprout Social

On top of that, over half of consumers say they find it to be more engaging to connect with a brand or company on social media than to visit a physical store. Soon, social will be the main channel for brands to connect with their customers. Use social listening tools to proactively join these conversations. They Like posts.