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You have to be in social networks, but what role do they play in marketing strategy?

Audiense

Social networks are constantly evolving. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. This is logical, companies survive on sales and not the number of followers of their social profiles.

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How to supercharge your marketing strategy with AI automation

Sprout Social

In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. Take for example, Sprout’s AI-driven Social Media Listening solution. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 103
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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 123
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MashedIn Social Media Friend Finder Application Launched

Bill Hartzer

Social Connections has released MashedIn.com , an application that allows you to identify mutual connections across multiple social networks. Individuals have various groups of friends or connections on different social networks they use on a regular basis.

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Interactive posts for social media: how to approach and engage your audience

Visually SM

Some of the most popular formats are quizzes and polls, but many other options are easily applicable to any strategy. In this article, we will address the concept of interaction on social media and its application in the following topics: What is social media interaction? How to apply it practically?

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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. View more presentations from Networked Insights.

Quantcast 188
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The role of AI in creating a more human customer experience

Sprout Social

You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience. AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. What is AI-driven customer experience?

Sentiment 102