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How To Create A Social Media Report & Automate Your Reporting In 2022

Keyhole.co

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. And how do you do that?

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8 of This Year’s Best Holiday Marketing Campaigns

Social Media Strategies Summit

In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. But at their best, they can improve consumer sentiment, drive brand loyalty and lead to direct sales. 5 Apple Pulls at Our Heartstrings. At their worst, these campaigns often fall into the noise without having much of an impact.

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Audience engagement: What it is and tips to improve it

Sprout Social

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. Why is audience engagement important for your content strategy?

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Top Tools & Strategies To Nail YouTube Competitor Analysis

Keyhole.co

It is particularly essential for busy social media marketers who value their time. Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. Let’s say you want to analyze your competitor’s brand sentiment on YouTube.

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10 Things Marketers Need to Know About Voice in 2020

Social Media Strategies Summit

The 1980s saw the rise of the personal computer in the form of the Apple II and the Commodore. However, before you can begin to understand how technology like Voice is going to impact you as a marketer it is important to understand what “Voice” is as a technology and why it is important. What is Voice? Voice is also cross-generational.

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Why it’s time to break up with your biannual brand survey

Sprout Social

Twice a year, you go on the brand health reporting equivalent of an excellent date. Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. Most notably, ongoing sentiment tracking.

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Miss Topsy? Here Are The Top 3 Topsy Alternatives

Keyhole.co

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It’s no longer news; Topsy is dead. So what now?

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