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Navigating Social Crises and Community Building with Ease

Oktopost

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Episode Summary.

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

No matter the medium, we focus on educating and entertaining men. She believes when people and communities thrive, your business thrives. Prior to Netflix, Saint John was the CMO at Endeavor, Chief Brand Officer at Uber, and held marketing roles at Apple Music and PepsiCo.

Industry 134
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Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

Jon Loomer

As I described it to my PHC – Elite community today, it’s as if we’ve known for months that we were going to get into a car accident, but we don’t know how bad it’s going to be. Part of this is getting an educated feel for what is going to happen instead of reacting on the fly — emotionally — later.

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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Keyhole.co

In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. Whether a video or image of the product being used or something created with an Apple device, the result is stunning.

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24 Top YouTube influencers to check out in 2024

Sprout Social

YouTube Influencers are creators with substantial followings and engaged communities. Brownlee’s 18+ million subscribers speak for themselves, as does the fact that his new review of the Apple Vision Pro has already amassed 26+ million views in a month. This includes long-form educational videos, recipes and product reviews.

YouTube 106
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Social Spotlight: Adjusting and adapting during a global pandemic

Sprout Social

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together. Our community is at the heart of everything we do at Peloton.

Resources 137