Offline Retail Analytics Via Smartphone
Small Business Mavericks
MARCH 15, 2013
There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. Tracking & Analytics analytics retail tracking
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads on Facebook and then actually visited those stores. Optimize future campaigns.
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
For each dollar spent on your influencer program, you will generate an average $6.95 in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for.
5 Reasons Heat Mapping Helps Online Retailers
DECEMBER 20, 2012
In less than 10 minutes, a developer can embed the html code used for heat mapping onto your website and begin the heat mapping analytics process. Here are 5 reasons why heat mapping helps online retailers: Easy to install and even easier to understand. The post 5 Reasons Heat Mapping Helps Online Retailers appeared first on SHIFT Digital. Talk about easy! Detect Flaws.
The Fight for the Future of Influencer Analytics
Convince & Convert
AUGUST 19, 2012
That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. If you believe channel influence is important, there is an emerging and expanding crop of analytics companies that provide excellent insight into the situation. . Twitter Influence Analytics. Pinterest Influence Analytics.
Social Sharing + Analytics = ConversionBuddy
SEPTEMBER 5, 2011
What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. For online business and retailers, it also becomes easier to keep track of popular products and logistics by number of shares and sales. Tweet. Social sharing is on rise. The aim of every business’s online presence is to encourage sharing and purchasing.
The True Omni-Channel Is Convergence
OCTOBER 9, 2014
" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. Amazon has been teasing at a physical retail operation for a long time, and it seems more real than ever before. analytics.
Analytics: what matters to content marketers?
MARCH 8, 2014
This is the actual value in using social media analytics properly. Related posts: Analytics: What are you really learning? Pinterest leads Facebook in retail. HOW TO: Get Started With Google Analytics. Top Fourteen Interfaces in Social Media and Web Analytics on the Internet. Featured Headline Social Media analytics Content marketing Facebook Google Marketing
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. Social Analytics Intelligent.
The E-commerce Tipping Point
APRIL 3, 2012
Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Retail is, without question, morphing from a physical location (a shopping mall or a busy intersection of a popular city) to a state of digitization. What Amazon started is now being continued by new and fascinating online retailers like Fab. online retailer. retail.
10 Brands Killing It On Instagram in 2016
SEPTEMBER 7, 2016
Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos. over the summer (Source: Talkwalker’s Instagram analytics ).
Email Still Trumps Social Media for Online Marketing
OCTOBER 19, 2013
But a recent report from Custora , maker of a predictive analytics platform, reveals that online retailers are winning new customers via traditional email marketing at quadruple the rate they did four years ago. retailers across 14 industries and tracked the channels from which customers were clicking to e-commerce sites. Facebook drove very few sales and Twitter drove none.
When Real Time Becomes Really Real Time
JULY 13, 2012
Amazon is changing retail. That should come as no surprise, but Slate published a fascinating article on July 11th, 2012 titled, I Want It Today , that dissects the next generation of what Amazon is going to do to disrupt retail as we have seen it to date. It's hard to overstate how thoroughly this move will shake up the retail industry. Same-day delivery has long been the holy grail of Internet retailers, something that dozens of startups have tried and failed to accomplish. To put it more bluntly: Physical retailers will be hosed." major retailer.
The Future Of Personalized Pricing
NOVEMBER 23, 2012
Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. This occurs if a retailer offers different prices depending on information they have collected about that customer. Firstly, retailers can collect details of a customer's previous purchases made on the website. The regulator says that there is no evidence, but a lot of concern, that this information allows retailers to charge a higher price to certain customers." Both marketers and retailers are going to have to take the lead here.
Tracking, Personalization And Screams Of Privacy
FEBRUARY 15, 2013
According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." " Creepy invasion of privacy or awesome use of technology at the physical retail level? compare prices among retailers, the survey says. Both consumers and retailers are empowered like never before. internet retailer. retail. retailer.
Adapt Or Die
JANUARY 19, 2012
You see, it's easy to be an armchair quarterback and say that the newspaper industry, the music industry, the book publishing industry, the retail industry, a traditional advertising agency. Regardless of what we - as business owners - are capable of, there are bigger forces at play: technology, connectivity, mobility, analytics, data, creativity, commerce, publishing and more will continue to reshape and change how we do business. analytics. retail. Do you like the saying, "adapt or die" ? and almost every other industry should adapt or die. Not risk.
The Speed Of Brands And Other Stuff
APRIL 2, 2014
Some days, there is a significant discount, other days it is closer to the full retail price. This is what digital does that makes the future of retailing so fascinating. What if every product on the shelves at physical retailers had no prices on them, but just a barcode (or a digital price tag)? What would retail look like? Competition becomes fierce and suddenly the technology running retail looks more like high frequency trading systems that are customized than anything else. behavioral analytics. future of retail. retail. retailer.
The Only Consumer That Matters
JULY 31, 2014
When I was spending time in Silicon Valley two weeks ago, Avinash Kaushik (Digital Marketing Evangelist at Google and bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) told me that a major brand once remarked to him that they don''t consider anyone a customer of theirs unless they have bought from them twice. Most retailers struggle to retain customers because of digital technology. Initial thinking on showrooming was that it would cause mass disruption to the retail space. How does this change retail? retail. retailers.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Many holiday retail consumers use their handheld devices to compare prices and promotional offers. won’t return.
The New Disruption
DECEMBER 9, 2011
Being a retail creature of habit, I realize how bad this is for the retailer, but the truth is that reading, buying and storing my books in the cloud trumps all. Retail is going to have to change. Amazon just released a new mobile app called, Price Check , that allows consumers at the retail level to use barcode scanning, their camera or speech to text search to price check and compare with Amazon (and their merchants). If you can have something shipped as fast as possible to you and can return it - no questions asked - then the retail game changes. retail.
I Want To See Ads!
DECEMBER 5, 2014
It''s not the brand that is the advertiser of these ads, it''s the online retailer that''s doing a lot of this retargeting. And, is this retailer, now doing co-op advertising and charging the brand for all of this? Not at all. I''m still very bullish on the power of leveraging data and analytics to deliver a more targeted and relevant ad. online retailer. retail. retailer. web analytics. "Of course, you want to see ads, you''re in marketing!". That''s not what I mean. online since Black Friday. This is not something new. Real ads. Now what?
Finding Keywords: The First Step to Blogging Success
MAY 2, 2013
Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). This is more powerful if you’ve registered your site with Google Webmaster Tools such that you get search phrases and average rank right in Google Analytics. 4. Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time. Ask them!
FEBRUARY 9, 2012
What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. It truly is a sight to see if you're into retail, commerce, fashion and a unique in-store experience. Pundits think that e-commerce kills the retail experience. How do you see the future of retail? retail. What if?
Five Marketing Metrics that are Definitely NOT “Worthless”
SEPTEMBER 16, 2013
It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Marketing Strategy Social Media Marketing Web Analytics Albert Einstein facebook likes iMedia Connection interim marketing metrics link counts online marketing metrics search engine visibility social media ROI social mentions twitter followers ” True!
F-Commerce - Rise Of The Facebook Consumer
MARCH 15, 2011
Gift cards are big business these days and many retailers are getting in on the action. The challenge was in figuring out the analytics to link those social acts back to a sale in order to create a semblance of proper retail attribution. The brand choice of Pampers for P&G is interesting as the CPG giant constantly leverages its own data and analytics to develop the most ideal marketing outcomes. analytics. retail. retail attribution. What the Facebook? With all of the options available, one brand really jumped out at me. Let's do the math.
The End Of Privacy. The Beginning Of Personalization
SEPTEMBER 18, 2013
One of these major movements is something I call, Sex With Data (with a hat-tip to Avinash Kaushik , the digital marketing evangelist for Google and author of the bestselling books, Web Analytics - An Hour A Day and Web Analytics 2.0 ). retail. web analytics. web analytics 20. web analytics an hour a day. Marketers are at a precarious crossroads (whether they know it or not). Those who argue that these are simple semantics are completely missing the bigger picture. But what about the rest of the Web? Yes, it has become that dire. But it''s true. amazon.
Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
The New Strategist
JULY 27, 2015
In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Blog Content Marketing Digital Marketing Marketing Doubleshot Podcast Marketing Strategy analytics digital marketing marketing marketing careers marketing doubleshot marketing strategy podcast search engine marketing sem tipsLinks and resources mentioned in this episode: Fast Company -> www.fastcompany.com/.
Quirky Turns Us All Into Sharks And Dragons
SEPTEMBER 11, 2012
To date, they have launched close to 230 products with close to 190 retail partners (including Target , Staples , Amazon , Bed Bath & Beyond and more). retail. web analytics. Have you ever seen the TV show Shark Tank or Dragon's Den ? Being an entrepreneur is hotter than ever. until now. Enter Quirky. But, it doesn't end there. What do great citizens get in return? Money?
3 Website Metrics to Watch Daily
AUGUST 14, 2012
Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. Some retail sites tend to see an uptick on the weekends. Content Marketing Online Advertising Search Engine Optimization analytics google google webmaster tools metrics reportingIf you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Well yes, but not necessarily every day. What was this number yesterday?
The Problem With The Status Quo
OCTOBER 19, 2011
It is a striking acceleration of the retailer's fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers. Digging deeper into this, they can probably tell you - based on the analytics from the Kindle - which types of stories and settings work best for the reader. retail. web analytics. Stop me if you've heard this one before: "technology is the great disruptor." From the article. If you're a bookstore, Amazon has been in competition with you for some time. Hardly. Hardly.
The Gift Of Facebook
SEPTEMBER 28, 2012
On top of that, comes powerful data, information, analytics and understanding of the consumer's mindset and activities when they are deeply engaged in an online social network. The majority of retailers are struggling to find the best e-commerce experience on the browser-based Web, and few of them are pushing full-steam ahead into mobile commerce. retail. web analytics. Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. never liked Facebook as an advertising platform. love Facebook as an economy. amazon.
The Marketing Agency Of The Future
MARCH 15, 2013
It is not uncommon for internal marketing teams to have senior chops in the areas of creative development and analytics down to community management, loyalty program management and even the day-to-day handling of certain media activities (like search engine marketing, affiliate marketing and more). " Pushing beyond the research, analytics and insights to deliver solutions that can't just be relegated to a purchased media space. They're not the same consumers when they're reading consumer reviews as they are when they are in a physical retail location. retail.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Analytics. The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) Analytics. Of course, then, today is my birthday, but it’s a big one. Enjoy!
Three F-Commerce Techniques That Actually Work
Convince & Convert
FEBRUARY 29, 2012
Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs a consulting firm called Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. No, it just means that retailers must think about this in a very different way.
How To Think About Mobile Advertising
JANUARY 16, 2015
that was a total waste for the brand, and it''s going to throw off their analytics. Clicks on mobile ads are greater than desktop ads, indicating Facebook mobile ads are a great way for a retailer to build brand awareness and reach consumers on mobile devices. analytics. web analytics. Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. There is a case to be made for both sides. and being frustrated by it.
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Do they share opinions? Do they care what kind of car they drive? That stuff is important to the business, no doubt. Will there be future demand for products? What did I miss?
Your Website and Keywords: Seasonal Ideas
SEPTEMBER 26, 2013
Right now, we are entering the very beginning of the best time of year for many businesses, particularly those in retail. Blog Guest post Internet marketing business Google Google AdWords Google Analytics Keyword Search engine optimization Web Design and Development Web search engine You want to highlight words and phrases that people are searching for in search engines like Google.
Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
SEPTEMBER 1, 2016
major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). Beyond MENA, a UK e-retailer recently reached new Japanese customers through its localized Japanese Facebook page. Expertise in websites analytics and online user behavior is crucial for these global marketing endeavors. On Social Media.
Four Areas that Digital Marketers Need to Continue to Focus On
Direct Marketing Observations
MARCH 19, 2012
Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. analytics big data IDC startups sxsw technology TwitterShould we be amazed anymore at how fast digital is moving?
Business Transformation. From Marketers To Makers.
NOVEMBER 21, 2014
If we all agree (and we should) that consumers have a digital-first posture (meaning, that most people''s first and ongoing brand interactions don''t happen at the physical business location - retail or office - but that they begin and end online), then our brand narratives, need to match their expectations and their paths to purchase. The business transformation here is in leveraging analytics, multivariate testing and more to better move a consumer through a digital sales funnel. . analytics. web analytics. Imagine. . After all, it was for your own good. Not easy.