Recently, Doug Stephens of Retail Prophet attended a video panel I moderated for IT World. For example, in web analytics we may monitor our referrers (where traffic comes from) and a regional analysis (the country of your visitors) for any spikes or big changes. But to keep on top of your company’s analytics be sure to have a strong ‘to monitor’ list as well as your core ‘to measure’ list. The video was for a Tech Learning Space course I am collaborating on the design and delivery for. We started talking social, specifically deep social metrics and measurement.  Tweet This! MORE >>

That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. If you believe channel influence is important, there is an emerging and expanding crop of analytics companies that provide excellent insight into the situation. . Twitter Influence Analytics. You’ll also find Peek Analytics , which provides exceptionally deep data on individual Twitter accounts and hash tags. Pinterest Influence Analytics. Blog Influence Analytics. Fair enough. Very easy to use. MORE >>

They come from traffic at a retail location, from a web visitor, from a direct marketing campaign, an event, mobile devices, and contact centers, among Most marketers today understand that lead generation is imperative and should be a key element of every sales and marketing organization.  However, “leads” can come in all shapes and sizes.  MORE >>

Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. This occurs if a retailer offers different prices depending on information they have collected about that customer. Firstly, retailers can collect details of a customer's previous purchases made on the website. The regulator says that there is no evidence, but a lot of concern, that this information allows retailers to charge a higher price to certain customers." Both marketers and retailers are going to have to take the lead here. MORE >>

Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Retail is, without question, morphing from a physical location (a shopping mall or a busy intersection of a popular city) to a state of digitization. What Amazon started is now being continued by new and fascinating online retailers like Fab. online retailer. retail. MORE >>