SocMed Sean

FEBRUARY 24, 2022

Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook.

Facebook 130

Facebook Strategy Marketing Travel 130

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Platform analytics. Reach and Engagement.

Analytics 89

Analytics Social Media How To Analysis 89

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 127

Review Brands How To Analysis 127

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey. 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

FEBRUARY 19, 2024

By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

yMarketingMatters

JANUARY 10, 2014

A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. 92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. Blogging helps your social media efforts.

Social Media 277

Social Media Tips Marketing Mobile 277

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Moreover, the company used surveys to collect information on what users enjoyed and preferred. Global ad revenue is 19.77

YouTube 123

YouTube Notification Video Trends 123

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197

Data Social Media Radian6 ROI 197

Sprout Social

MAY 9, 2023

Get deep insights into audience sentiment around your brand, and a full audit of your customer care team’s performance and social media engagement metrics. Sentiment analysis algorithms analyze social listening data including survey responses, reviews and incoming messages, both in real-time and historically.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Hootsuite

JUNE 12, 2020

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. How to view your Instagram Stories analytics. How to view Instagram Stories analytics.

Metrics 145

Metrics Analytics Instagram How To 145

Razor Social

AUGUST 22, 2018

Shares on a piece of content are one of the first metrics marketers look at when they want to assess engagement. Naturally, we all want people to like our content enough to share it with their network. Shares contribute to the organic growth of your audience while giving more ‘social proof’ to your content. Time on Page.

Engagement 85

Engagement Content Metrics Analytics 85

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

Social Media 167

Social Media Nielsen Press Release News 167

agora pulse

OCTOBER 8, 2019

76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. Employees who participate in a social employee advocacy program organically grow their social networks by 10%+ per year. Here are some of the metrics you can hone in on: Top contributors.

Social Media 84

Social Media Guidelines Hashtag Training 84

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. Collaborate with them on co-hosted webinars, workshops, podcasts, or industry surveys.

Reputation 59

Reputation Brands Construction How To 59

Buffer Social

JUNE 28, 2016

Do the surface metrics really matter? Many publishers have now started to focus on “attention metrics” alongside more traditional measurements like pageviews. When you’re creating great content, you don’t need to live or die by your analytics. 3 under-used metrics to tell you just how valuable your content is.

Survey 77

Survey Metrics Publishing Study 77

Buffer Social

JULY 23, 2019

The social networks themselves are keen on influencer marketing, too. Data from analytics firm InfluencerDB shows that influencer engagement on Instagram is at an all-time low. And influencers also shine when it comes to follower metrics and network effects. Take this stat from the Trust Baromter survey.

Influencer 75

Influencer Strategy Marketing Survey 75

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Adam Sherk

AUGUST 25, 2009

This is to be expected, and it’s one reason why year-over-year metrics have more value than month-to-month. Bolster your best stuff – Dig into your analytics data and determine which sections and content types tend to perform best in summer. The best measuring stick for August 2009 is August 2008, not the months that preceded it.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Twist Image

APRIL 19, 2013

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Yet, almost 50% say they''ve increased their time spent on social media, and only 7% have decreased their time. What you want from social media may be very different from what it is.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Sprout Social

NOVEMBER 21, 2019

This survey message from Squarespace is a great example of how to pick your customers’ brains to figure out how you can improve your quality of service. Social listening and analytics. Social analytics tools like Sprout Social can help you keep track of engagement across social media, including that of your competitors.

Research 97

Research How To Marketing Price 97

Sprout Social

FEBRUARY 6, 2017

And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them. In a survey from Convince & Convert , 41% of companies said they had no idea whether or not their social media efforts were actually paying off. 35% said inconsistent analytical approaches.

ROI 40

ROI Social Media Analytics Cost 40

agora pulse

OCTOBER 8, 2019

LinkedIn data also indicates socially engaged companies are 58% more likely to attract top talent, with the average organization tripling its number of job applications under an employee advocacy program. 79% of companies surveyed by Hinge Research reported more online visibility after the implementation of a formal employee advocacy program.

Social Media 84

Social Media Guidelines Hashtag Training 84

Sprout Social

JULY 5, 2016

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. While it’s true that engagement is extremely important, there’s another metric that goes hand in hand with it. For instance, the hashtag #smm is common in our industry because it’s an acronym for social media marketing.

Organization 93

Organization Twitter How To Hashtag 93

Adam Sherk

OCTOBER 6, 2010

So which news sites are getting the most out of their social media efforts? That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives. But it is possible to make some basic comparisons using data from some of the free tools that are available.

Sites 176

Sites News Postrank Engagement 176

The Way of the Web

DECEMBER 3, 2010

Research by the Association of Online Publishers (AOP), reveals 60% of regular web users surveyed trust brands’ content sites, 43% on portals and 39% on social networks. Just under a third (32%) feel more positive towards a brand on a content site, 17% on portals and 14% on social networks.

Content 36

Content Marketing Journal Publishing 36

Sprout Social

APRIL 26, 2023

According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. Measuring the return on metrics such as engagement rate or customer satisfaction often feels like a guessing game.

ROI 98

ROI Social Media How To Metrics 98

Hootsuite

JULY 13, 2022

Customer experience management involves surveying, analyzing, and improving customer interactions with your brand. We go into detail on customer service metrics here. CES = (Number of customers who select 4-5 / number of survey responses) * 100. These surveys highlight areas pain points in the customer journey.

Tips 107

Tips HootSuite Survey Template 107

Hootsuite

SEPTEMBER 14, 2020

Facebook analytics tools. Recommended reading : Can I Use This Photo on Social Media? Flickr is a photo-sharing social network for both professional and amateur photographers. AdEpresso also analyzes your campaign and lets you decide which metrics you want to see. 8 Metrics You Should be Tracking.

Tools 144

Tools HootSuite Facebook Flickr 144

Sprout Social

OCTOBER 19, 2016

Social Media Engagement. With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Remember, this is a contest not a survey.

Social Media 40

Social Media How To Directory UGC 40