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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 109
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The videos highlight what makes Airbnb rentals better than the same-old hotel rooms. It also offers hashtag analytics and generates suggestions for your social media campaigns.

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Brands go bananas over #RahulBoseMoment

Unmetric

For those of you scratching your heads and wondering why images of bananas are taking over social media feeds in India, here’s what happened: A video tweeted by Indian actor Rahul Bose explaining the exorbitant amount he was charged for two bananas at a luxury hotel took the internet by storm—5,700 retweets and counting so far.

Brands 121
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5 Strategies for Success with Real Time Marketing

Oktopost

When you take the time to look at your analytics on both your website and social media, you can discover a ton of useful information: What are the most popular pages on your website? Analytics offers a gold mine of information that you can use to create effective social media and content strategies. How do visitors arrive there?

Strategy 125
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Ben & Jerry’s Throws One Heck Of An Ice Cream Social. Here’s The Recipe.

The Realtime Report

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* — Copley Square Hotel (@copleysqhotel) August 24, 2012. ’ It is something they fully embrace and reap many benefits from.” A key ingredient?

Sample 180
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The best times to post on Twitter 2022

Sprout Social

Hotels and hospitality brands saw a major shift in Twitter engagement times. How Loews Hotels & Co succeeds at scale with Sprout Social’s all-in-one platform. Best times to post on Twitter for Hospitality: Wednesdays at 8 p.m. Best days to post on Twitter for Hospitality: Wednesdays, Thursdays, Saturdays.

Twitter 100
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Sharing Is Caring (And Selling)

Twist Image

If you're looking for some prime examples this, head over to Trip Advisor and look for reviews of a hotel that you know. More often than not, you'll see comments like: "I stayed here on business and the hotel was great because they delivered a clean room, decent service and a hot shower. web analytics. web analytics.

Wiki 102