Oktopost

SEPTEMBER 4, 2019

The art of marketing defies easy definition. We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Statista offers data, surveys, and forecasting sourced from a wide variety of reputable and trustworthy organizations and media outlets. Google Trends.

Software 81

Software Research Marketing Price 81

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

Buffer Social

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Calculate your own data. We partnered with Delmondo to answer these questions, and more!

Research 111

Research Instagram Brands Sports 111

Sprout Social

JANUARY 24, 2024

Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. Reach refers to the number of people who saw your content.

Metrics 100

Metrics Influencer Marketing Survey 100

Buzz Marketing for Technology

DECEMBER 7, 2011

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? To an evolutionary biologist, real time could mean thousands of years of species development data. What do you want to accomplish?

Data 217

Data Analysis Process Project 217

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Convince & Convert

DECEMBER 15, 2023

Convince & Convert founder Jay Baer found in his most recent research, Time to Win , that 2/3 of customers say organizational speed is just as important as price. In 2024, it’s time to truly know your audience by tapping into data. Relat ed episode: Why Now is the Time to Win : Jay Baer 2. What else is important to them?

Brands 151

Brands Marketing Real Estate Collaboration 151

Buzz Marketing for Technology

SEPTEMBER 3, 2014

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. The Value of Serious Customer Research. Here is an overview of that advice. Strategic Planning in a Nutshell.

eBook 223

eBook Loyalty Research Data 223

Sprout Social

MAY 5, 2021

Let’s kick things off with a quick definition. In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 117

Data Marketing How To Collaboration 117

Twist Image

JULY 3, 2013

For the past little while, I have watched - in astonishment - the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of big data in this brave new world. As they continue to speak, it becomes abundantly clearer that they probably don''t even know what big data is.

Data 108

Data Loyalty Research Advertising 108

Waxing UnLyrical

MARCH 31, 2019

Your work is repetitive, rote and/or data intense. Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. What About Analytics and Reports? Analytics and reports are ripe for improvement. AI will help save face.

Analytics 164

Analytics Influencer Issues Metrics 164

Convince & Convert

AUGUST 8, 2019

analytics Click To Tweet. According to RhythmOne data, 84% of shares happen via dark social. For The Atlantic , Madrigal wanted to know a ballpark estimate on dark social shares, and together with their web analytics firm came up with a relatively straightforward way to show how much traffic was falsely attributed to “direct.”

Brands 154

Brands Analytics Consultant Data 154

Hootsuite

JANUARY 18, 2024

They also skew your data, so you can’t use it for any actual insights into your content. Do keyword research Keyword research isn’t just for websites and blogs anymore. It stands to reason that you can use SEO to better your reach on social, and that starts with keyword research on your social platform.

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Oktopost

MARCH 26, 2024

In fact, research shows that 78% of businesses that use social selling outperform those that don’t. We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. But what if you see that 25% of your influenced opportunities come from X?

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. This way, you get real-time campaign results across all platforms so you can track the engagement rates of your partnerships and present tangible data to decision-makers or your C-Suite team. definitely. ?

Influencer 107

Influencer Marketing Collaboration ROI 107

Buffer Social

NOVEMBER 16, 2023

Longer Posts Expands character limit up to 25,000 Delve deeper into topics, more comprehensive content Longer format may deter some readers Definitely – this was one feature that I used a lot and would miss if I didn’t have X Premium anymore. It also makes a great swipe file because you can sort your content better.

Twitter 101

Twitter Price Features Analytics 101

agora pulse

DECEMBER 22, 2020

After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Know Your Audience and Conduct Research. I find it helpful to do some research on your followers when determining what type of content will resonate best with them. When to Post.

Social Media 126

Social Media Strategy Content How To 126

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard.

Tools 84

Tools Sentiment Hubspot Price 84

Net-Savvy Executive

MAY 27, 2011

In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. Rather than thinking of intelligence and analytics as separate specialties, let's approach them as two lenses that might help us find information in data. That's analytics.

Analytics 74

Analytics Aggregator Proposal Analysis 74

Jon Loomer

OCTOBER 13, 2021

They have a ridiculous amount of data they can use to make sure that the right people who are most likely to act will see your ad. Take a look at the visit quality from your ads in Google Analytics. You definitely don’t want the lowest quality engagement. Do some research to uncover where your paying customers come from.

Facebook 204

Facebook Eventful Campaign Conversation 204

Convince & Convert

DECEMBER 13, 2023

Doing your research to find the best keywords to maximize your videos’ chances of getting watched is, well, key ( pun definitely intended ). As you might already be aware, the words you choose to describe your content will impact its performance in terms of views and user engagement — and it can go either way.

Social Media 153

Social Media Video Feed Feedly 153

Convince & Convert

MAY 23, 2017

According to RadiumOne data, 84 percent of shares happen via dark social. For The Atlantic , Madrigal wanted to know a ballpark estimate on dark social shares, and together with their web analytics firm came up with a relatively straightforward way to show how much traffic was falsely attributed to “direct.” Image via RadiumOne.

Brands 131

Brands Analytics Data Metrics 131

Sprout Social

DECEMBER 16, 2019

And this is all despite the wealth of analytics and tools available to marketers today. There is no one-size-fits-all definition for social “success.”. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) . #2: But how do you actually measure these data points?

Social Media 99

Social Media How To Metrics Analytics 99

The Realtime Report

FEBRUARY 27, 2020

What you should do is to make use of the data available to you. You may make use of both current and historical data such as average order value, lifetime value, attribution, multichannel funnel (MCF), and other relevant data in calculating your business case and forming a more compelling argument. Conclusion.

SEO 213

SEO Proposal How To Engineering 213

Waxing UnLyrical

AUGUST 14, 2015

Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr. A3 Not agreeing on definitions. I’d definitely log on to the webinar, if I were you. Richard Bagnall of PRIME Research.

Analytics 100

Analytics Consultant Survey Reputation 100

Sprout Social

OCTOBER 24, 2022

Reporting and analytics. Data analysis ? Research and a solid understanding of the brand are two critical competencies for good social media managers; if candidates haven’t taken the time to get to know your brand, it could signal a lack of due diligence. Do they regularly look at data and course correct as needed?

Social Media Management 89

Social Media Management Questions Social Media Skills 89

Jason Yormark

AUGUST 25, 2010

So I decided to dive deep into the analytics of my blog to get a true understanding of what has worked, what hasn’t, and pulling the curtain so that you can hopefully find some insights that you can find useful in your own blogging endeavors. Based on the data above, here is what I’ve learned: 1.

Data 184

Data Postrank WordPress Course 184

Net-Savvy Executive

APRIL 18, 2017

I was recently asked how I define media intelligence , which is a bit tricky because my definition starts with objectives rather than a list of capabilities. I don't lack a definition; it just operates at a higher level of abstraction than most. My theory is that this abstracted perspective will support any kind of analytical work.

Creative Commons 67

Creative Commons Proposal Applications Analytics 67

Hootsuite

OCTOBER 12, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. What is the For You page on TikTok? Get the full report now! Thursday: 10 AM.

Tips 116

Tips How To Hashtag Trends 116

Keyhole.co

JUNE 13, 2023

By doing some research, you find out that your target audience (IT professionals and decision-makers) is most active on LinkedIn during business hours, especially on Wednesdays and Thursdays. It might require some testing to determine the ideal posting time, but it’s definitely worth giving it a shot.

LinkedIn 52

LinkedIn Analytics Metrics Guidelines 52

agora pulse

SEPTEMBER 24, 2020

Test and track Facebook Ads data. One of the easiest ways to do this is using a tool like Oribi —a web analytics tool built for businesses of all sizes. Perform some competitive research on Facebook Ads. Test and track your Facebook Ads data consistently. Table of Contents. Leverage retargeting. Leverage customers.

Conversation 127

Conversation Tips Facebook Advertising 127

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Then Keyhole might be exactly what you need.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and purchase products. Lead generation (or driving website traffic).

Advertising 145

Advertising Campaign Social Media How To 145

Pixlee

JULY 21, 2021

You’ll need to collect user data from web analytics, interviews, surveys, and user research to create your customer persona. Check out our definitive guide to running a social media contest for ideas on incentive and ways to launch your campaign — because it doesn’t have to be expensive!

Engagement 98

Engagement UGC Content Insurance 98

Unmetric

AUGUST 19, 2019

A social media monitoring tool helps you collect key data that will help your brand go a long way in achieving your social media goals. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Now, how cool is that?

Social Media 91

Social Media Tools Price Hashtag 91