Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. 20 PR statistics you can’t ignore in 2022.

Statistics 108

Statistics Skills Analytics Press Release 108

The Realtime Report

NOVEMBER 8, 2012

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. The report measures companies along two dimensions: 1. What Makes a Company Digitally Mature?

Company 192

Company SMS Embedding Collaboration 192

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 112

Sentiment Banking Patterns Hotels 112

The Realtime Report

NOVEMBER 22, 2022

As revealed in some eye-opening statistics shared by St. All in all, if you are eager to both keep and attract top talent for your company, using data strategically can help you in all of this to a surprisingly high extent. However, data analytics can help you to weed out such ‘teething issues’. How to Use Data to Improve.

Data 91

Data How To Class Analytics 91

Harp Interactive

APRIL 27, 2010

Here is a roundup of some recent Facebook changes and useful Facebook utilities and statistics and their implications on business. 11 Facebook Features & Statistics Businesses Can leverage: General search engine queries on Facebook are growing (Google’s nemesis?). FB is planning on making its core apps (email etc.) more robust.

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. In addition, over 80% of companies view engagement on the platform as their most important metric. On its own merit, these statistics may at first make some marketers hesitate to choose Instagram as a primary tool.

Instagram 162

Instagram Strategy Marketing Metrics 162

Kikolani

MARCH 31, 2010

Facebook has long been a thorn in the side of marketing executives who understand the necessity of creating exposure on the popular networking site but who cringe at the thought of being unable to effectively measure ROI through traditional web analytics. All that is about to change.

Analytics 128

Analytics Social Media Marketing Statistics 128

The Realtime Report

AUGUST 8, 2012

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

ROI 191

ROI Mzinga Analytics Social Media 191

Talkwalker SM

MAY 26, 2016

You should have already heard this statistic: over 1.8 The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). Social media monitoring is fundamentally incomplete if it does not include both text-based listening and visual analytics.

Analytics 68

Analytics Influencer Apparel Airlines 68

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Hootsuite

JUNE 16, 2021

Key Instagram statistics to keep in mind when posting: Instagram has 3.76 View all the latest Instagram statistics here , and details on Instagram demographics here! Key Facebook statistics to keep in mind when posting: Facebook is the world’s third most-visited website. billion visits every day. How often to post on Twitter.

Social Media 145

Social Media HootSuite Statistics Template 145

The Realtime Report

AUGUST 31, 2021

As Cane Bay Partners demonstrates, fintech companies access superior solutions and simplify their financial decisions by employing predictive analytics, artificial intelligence, and data science. In the past, acquiring a credit score involved complicated statistical models, which was no mean feat. Fraud Detection. Compliance.

Data 91

Data Insurance Banking Startup 91

Hootsuite

SEPTEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. A vanity metric is a social media metric that looks impressive at a glance but doesn’t necessarily indicate a company’s overall success in reaching its goals. But the goal of the company is actually to sell alarm clocks. Get Started All your social media analytics in one place.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

MAY 9, 2023

Automation AI-driven smart automation empowers social media managers and customer service teams to improve operational efficiency through lexical and statistical-based triggers that drive intelligent workflows. Predictive and prescriptive AI Predictive and prescriptive analytics are already making AI marketing tools essential for marketers.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Feature #1: Analytics. Analytics is a prime example of how marketers and businesses can benefit from automation.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

MARCH 26, 2013

Statigram – This tool is solely for Instagram and provides statistics such as the amount of photos you have, likes received, comments, followers, and more. SimplyMeasured - This tool allows users to download analytics on different profiles for free as long as you agree to share a tweet to promote the company.

Instagram 279

Instagram Tools Statistics Small Business 279

Oktopost

SEPTEMBER 4, 2020

According to LinkedIn’s internal stats , four out of five or their members are decision-makers at the companies where they work. What do all these statistics really tell us? But no business exists as a perfect statistical average. There are significant differences between the two platforms. Facebook may have more users overall.

B2B 150

B2B LinkedIn Facebook Statistics 150

Social Media Strategies Summit

AUGUST 4, 2020

However, some B2B companies still utilize standard methods like paid advertising and cold calling. It would be best if you also chose analytical tools to measure your performance. Having your goals set gives you the roadmap to observe how your B2B company is performing. Social media deserves more investment. Analyze Your Work.

B2B 130

B2B Social Media Strategy How To 130

Adam Cohen

APRIL 12, 2012

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Photo credit: tj scenes via Flickr.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Proactive Report

DECEMBER 5, 2011

Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. According to a report by Useful Social Media, 12% of the companies surveyed claimed that social media was under the direct control of the CEO. Start by learning the basics of Google Analytics. Measurement.

Analytics 92

Analytics Trends Social Media ROI 92

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

Review 142

Review Company Klout Policies 142

Keyhole.co

APRIL 3, 2024

It should mirror your company ethos and identity. Highlight what your company does best, and don’t be shy about letting your firm’s personality shine through. This prime real estate on your profile is the perfect venue to showcase your company’s achievements, promotions, or happenings. Make every character count.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment analysis refers to analyzing brand mentions and other relevant data to understand what your audience truly thinks about your company and its products or services.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 94

Analysis Report Examples Tools 94

Oktopost

SEPTEMBER 13, 2022

Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Build brand awareness: Social media is a cost-effective way to increase brand awareness for your financial services company. You can track data effectively with Twitter analytics.

Platform 84

Platform Social Media Insurance Education 84

Dave Fleet

FEBRUARY 28, 2013

Embrace proactiveness – don’t wait for people to come to you; use analytics and insights to drive proactive content to answer questions ahead of time. When you begin to activate social at large scale, statistical analysis of content and program performance can yield invaluable insights.

Social Media 393

Social Media Communities Overview Forums 393

Oktopost

JANUARY 31, 2024

In turn, this will humanize your company and build your credibility. Increased engagement and conversions: Statistics show that content shared by employees receives 8x more engagement than content shared by brand channels, and leads developed through employee advocacy convert 7x more frequently than other leads.

B2B 62

B2B Metrics Comparison Education 62

Pam Moore

AUGUST 17, 2020

There are also more than 50 million companies setup on LinkedIn. At the time I was working at an enterprise technology company and was fascinated at using the platform to connect with industry leaders, colleagues as well as building community for our company. More than 50 million companies are setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Sprout Social

MAY 8, 2017

If you’re spending a lot of time on social media for your company, wouldn’t you want to make sure you’re receiving the best results possible? As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Measurable : This is where analytics come in.

Social Media 108

Social Media How To Metrics ROI 108

Kikolani

MAY 3, 2016

Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. It is a monumental task and even the largest companies often look outside their own walls for expertise and support. Skyword automates everything from content creation to measurement and analytics.

Tools 94

Tools Content Marketing Curata 94

Techipedia: Tamar Weinberg

AUGUST 14, 2012

You’ve probably seen statistics claiming as much. And that’s just the tip of the statistical iceberg! comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are.

Airlines 210

Airlines Marketing Statistics comScore 210

The Realtime Report

NOVEMBER 5, 2019

Considering the huge amount of data that companies handle these days, spreadsheet and database management skills are unsurprisingly topping the list. You should look into improving your skills in programs and areas such as Microsoft Excel, Microsoft Access, data analytics, Filemaker Pro, Hive, Adobe Campaign, statistics and much more.

Skills 128

Skills Microsoft Software Content management systems 128

Oktopost

DECEMBER 20, 2023

Statistics show that a whopping 97% of sales leaders and sales operations professionals say AI gives reps more time to sell. AI lead scoring uses advanced analytics and machine learning algorithms to predict the likelihood of a lead or prospect converting into a customer.

B2B 75

B2B Software Process Team 75

Keyhole.co

MARCH 2, 2023

Fortunately, in the same way that developments in technology gave us this complex slate of opportunities, advancements in software and analytics have made it simpler for interested parties to turn it to their advantage. It also has a series of analytics dashboards built in, and these can help you base your marketing decisions on hard data.

Social Media 52

Social Media Tools HootSuite Marketing 52

Oktopost

OCTOBER 20, 2021

However, personalized appeals can also help companies find the best leads and get them into the sales funnel in the first place. One way is to create a customer persona – a semi-fictional target based on data from user research and web analytics that depicts the essential qualities of a big part of your audience. Follow the Data.

Content 122

Content B2B Statistics Data 122