Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. But first, let’s define the term real-time marketing.

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Strategy B2B Marketing Conference 125

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss!

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Social Media NGO ROI Research 117

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

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B2B Research Influencer Marketing 140

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

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Social Media B2B Marketing SEO 245

Sprout Social

MARCH 12, 2020

Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. Building a data-driven marketing culture.

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Data Skills Meme Social Media Management 101

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

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Rebekah Radice

JULY 15, 2019

Show a live event you’re attending. The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. For that, you can look to your analytics. Share your excitement about your new project.

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Types Video Content Case Study 119

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Run events like webinars to increase brand awareness. The most popular agency services include social media strategy (97%), content creation and publishing (94%), social media management (92%), paid social (87%) and social media analytics (86%).

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Social Media How To Marketing Price 98

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Using your most viewed articles for conversions – how to find them via Google Analytics and take advantage of the traffic. Search Engines / SEO / Analytics. Personal Development / Productivity.

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Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Call it what you want (and there are many names): Predictive Analytics. Look to free webinars, podcasts, online courses, and events in your area. Want to take a guess what it is? highlight to tweet).

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Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

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B2B Social Media Tools Tips 98

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

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Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. You’ll be able to easier understand how these events drive social success using Swix. A new product launch. Trade show.

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Social Media Strategy Statistics Metrics 117

Sprout Social

MARCH 2, 2023

And that’s why live streaming is becoming more common in B2B marketing. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience. We get it, many B2B marketers are totally new to the streaming world and what it entails. Creating LinkedIn Live Event is a straightforward process.

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LinkedIn How To B2B Hosting 110

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? Whether customers are driven to your company by a major life event or a need to prove a point to their peers, you should know how your company is used to solve problems. Do you like learning through videos and webinars, or eBooks better? Priorities.

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Sample Samples Research Company 99

Kikolani

JANUARY 16, 2011

Answer: For my blog, I use a lot of different things including affiliate marketing (only products / services / events I use and trust), advertising (banner ads), and offering services such as freelance writing. Question: What is a good way to feature key bloggers at a foodie type event?

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Questions WordPress Postrank Blogger 167

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. LinkedIn marketing for business allows you to leverage useful features related to analytics, connections and brand building.

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LinkedIn How To Marketing Newsletter 130

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Samir’s Favorite Little Known Social Media Tool : The tool that I love the best is actually an analytics tool and one well known for it’s SEO ability. Based on the analytics provided, I can tweak and manage my messaging calendar to reach the most people. The application I’m talking about is Raven Tools (aff).

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Tools Tips Marketing Social Media 277

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. B2B Social Media Management tools like Oktopost can pick up where your content studio leaves off, streamlining social media management processes and providing analytics you can use to evaluate and adjust your campaign after it launches.

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Content B2B Case Study Price 62

Convince & Convert

FEBRUARY 24, 2010

link] Rituparn 6 Req Competencies for Social Organizations | Conferences and Events | Social Media Consulting – Convince & Convert [link] ericboggs Interesting content, Jay. Despite the cold you were terrific! And thanks for the shout out on the blog. That Twitter widget is cool.

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Compete Conference Organization Social CRM 115

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content. Sponsor events Arguably one of the best ways to connect with customers is via events. At the same time, you can see the power of Sprout’s analytics at work.

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Brands How To Sentiment Social Media Management 93

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. link] [link] Abbie S.

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Marketing Social CRM Conference Social Media 123

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?&# Jury's still out.

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Metrics Strategy How To Tourism 130

Buzz Marketing for Technology

JUNE 27, 2008

event announcements. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Upcoming Event. Tom Mandel. James Robertson. Euan Semple. David Weinberger. Categories. 10000 Miles. Design Thinking. 6 Minute Epic. advanced search. Andy Carvin. Artisanal Economy. BBC Manchester.

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Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. New content (webinars, blog posts). Webinars are all the rage right now for a reason. Checklists, webinars and case studies are prime content for social ads, for example.

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Strategy Marketing Case Study How To 99

Keyhole.co

AUGUST 10, 2023

Webinars and events Hosting a webinar or an event? Even after the event, you can share clips or key takeaways. If your webinar promotion resonates with your network and they find it valuable, they may share it with their connections, expanding the reach of your webinar beyond your immediate network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

Webinars and events Hosting a webinar or an event? Even after the event, you can share clips or key takeaways. If your webinar promotion resonates with your network and they find it valuable, they may share it with their connections, expanding the reach of your webinar beyond your immediate network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. Limited analytic features: LinkedIn’s analytics only provide a basic insight into your LinkedIn content performance and audience behavior. This has to be done manually.

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LinkedIn How To Collaboration Analytics 90

Oktopost

OCTOBER 31, 2023

We’ve rounded up and summarized all the important top tips from the webinar that you need to know. In today’s B2B buyer journey, purchasers seek reliable insights from business leaders. For example, if there is an event or product launch, you can post more content than usual as long as it holds value.

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LinkedIn B2B ROI Authentication 62

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

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B2B Fashion LinkedIn Organization 87

Webbiquity SMM

OCTOBER 16, 2012

Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). The most popular forms of content marketing for B2B companies are social media excluding blogs (79%) and article posting (78%). Earnest B2B ).

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Social Media Hubspot B2B Marketing 229

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results.

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Brands Content Social Media Consultant 143

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Let’s go over the best web conferencing tools for 2018 that you can choose from to organize your next webinar: Livestorm.

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Conference Price Hosting Meeting 60

Convince & Convert

APRIL 28, 2010

Multi unit franchise groups really prefer Facebook since its the place that their guests can see events, photo albums and have conversations. Multi unit franchise groups really prefer Facebook since its the place that their guests can see events, photo albums and have conversations. It just wasn't a way they communicated.

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 23, 2010

If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog. Thanks for the help. Thanks for the help.

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Social Media Strategy Consultant RSS 119

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. My wife will attest to the fact that from the time I was 21 until I was 34, I attended a minimum of 3 networking events per week. It will be a great year ahead to see how social media analytics can directly measure and drive sales. Every week.

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Social CRM Influencer Klout Social Media 133

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

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FAQ Content Consultant Social Media 137