Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Conduct webinars on topics related to your industry.

B2B 217

B2B Brands LinkedIn Influencer 217

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 136

Examples B2B ROI Analytics 136

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 62

Examples B2B ROI Analytics 62

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

Publishing 84

Publishing Social Media Film B2B 84

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Embrace multi-platform analytics Gone are the days of siloed social strategies. Attend webinars.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Tie your social presence to actual business results with analytics and reporting.

Team 110

Team B2B Platform Analytics 110

Convince & Convert

AUGUST 8, 2019

analytics Click To Tweet. For The Atlantic , Madrigal wanted to know a ballpark estimate on dark social shares, and together with their web analytics firm came up with a relatively straightforward way to show how much traffic was falsely attributed to “direct.” We also looked at the lead figures for a recent webinar.

Brands 154

Brands Analytics Consultant Data 154

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Embrace multi-platform analytics Gone are the days of siloed social strategies. Attend webinars.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

APRIL 2, 2024

For instance: “ Our current business objective is to build out our email list with 30% more pre-qualified leads, obtain 25% more free trial users, and generate 15% more subscribers.” “ Our social media goals include: LinkedIn: Encourage virality with informative carousels and generate leads with webinar invitations. Here’s to your success!

Metrics 52

Metrics Sentiment Analysis Influencer 52

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 142

B2B Research Influencer Marketing 142

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss!

Social Media 119

Social Media NGO ROI Research 119

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

ROI 100

ROI Platform Storify Sentiment 100

Convince & Convert

MAY 23, 2017

For The Atlantic , Madrigal wanted to know a ballpark estimate on dark social shares, and together with their web analytics firm came up with a relatively straightforward way to show how much traffic was falsely attributed to “direct.” We also looked at the lead figures for a recent webinar. Click To Tweet.

Brands 131

Brands Analytics Data Metrics 131

Convince & Convert

MAY 19, 2016

To further nurture and nourish your leads, consider a webinar. More than 60 percent of marketers use webinars to convert. Acquia , a SaaS company that helps organizations manage their CMS platforms, consistently offers informative webinars on Drupal, the open-source Web content platform that is the backbone of Acquia’s offering.

Drupal 96

Drupal Content Case Study Statistics 96

Sprout Social

MARCH 12, 2020

Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. It is the most prominent stepping stone on the path to purchase in every industry, including the B2B SaaS, internet and technology space. . Need analytics tools to make the most of your social data? Level up as a social media manager

Data 101

Data Skills Meme Social Media Management 101

Rebekah Radice

JULY 15, 2019

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. For that, you can look to your analytics. Webinars can be a powerful tool at any stage of the customer journey. How To Videos.

Types 119

Types Video Content Case Study 119

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. Depending on your industry, gated content such as whitepapers, invite-only webinars, or even access to private Facebook Groups make for compelling incentives. Here are the results: Webinars 35%. Gated content. Whitepapers 26%.

Social Media 145

Social Media How To HootSuite Discount 145

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JULY 30, 2018

Use social analytics to identify the most robust social channels for your audience and product-relevant conversation. For example, if you are a B2B brand, put over half your time and promotion resources into a major industry study. Advanced Analytics, powered by Simply Measured Want more creative planning fuel?

Social Media 90

Social Media How To Hashtag Analytics 90

Hootsuite

JANUARY 4, 2023

Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. Pinterest Webinars. Content scheduling and publishing.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Run events like webinars to increase brand awareness. The most popular agency services include social media strategy (97%), content creation and publishing (94%), social media management (92%), paid social (87%) and social media analytics (86%).

Social Media 98

Social Media How To Marketing Price 98

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. E-books, webinars and other lead magnets. Attending a webinar. Sales enablement is the act of empowering sales reps to close more deals through the help of employees outside of the sales team. How-to videos. Case studies. Customer reviews and testimonials.

Data 117

Data Marketing How To Collaboration 117

Writtent Blog

APRIL 2, 2014

The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. Make it Count: Content Marketing Analytics. The Ultimate Webinar Checklist. Running your first webinar? This Eloqua resource is a whitepaper, that’s elegantly presented in presentation format. How to Get Your Ideas to Spread.

Resources 99

Resources Content Case Study eBook 99

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Using your most viewed articles for conversions – how to find them via Google Analytics and take advantage of the traffic. Search Engines / SEO / Analytics. Personal Development / Productivity.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Writtent Blog

APRIL 1, 2013

33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing. 61% of marketers are currently using eBooks, whitepapers and webinars to attract and convert leads. Step #13: Embrace Metrics.

Brands 108

Brands Content B2B Wireless 108

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Here’s the deal.

ROI 140

ROI Social Media Social CRM Survey 140

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). PPC for lead generation and B2B. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! PPC for lead generation and B2B.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Call it what you want (and there are many names): Predictive Analytics. Look to free webinars, podcasts, online courses, and events in your area. Want to take a guess what it is? highlight to tweet). Predictive Metrics.

Education 60

Education Process Software Analysis 60

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

agora pulse

DECEMBER 23, 2019

But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. had better sharing analytics, the users could be more strategic in their sharing which means consumers would get more quality content. I think if some of the social platforms (LinkedIn!)

Social Media 92

Social Media LinkedIn YouTube Platform 92

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Strategy Statistics Metrics 117