Oktopost

APRIL 22, 2019

An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion. The YouTube ad would get 100% of the credit for that conversion. Accuracy in both big-picture and fine-grained analysis. Nielsen Visual IQ.

Software 101

Software Marketing Analytics B2B 101

Twist Image

OCTOBER 18, 2011

From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth in TV Guide. nielsen mckinsey company. Television has always been based on two pillars: Destination. active media. advertiser. advertising.

iPad 104

iPad Nielsen Advertising Activities 104

Convince & Convert

AUGUST 7, 2011

Nice analysis on it from Ian Lurie over at Conversation Marketing ). Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Razor Social

MAY 15, 2019

Funnel Stage Measurement Awareness Impressions – positive mentions of your product/service Engagement – likes, shares, comments Increase in website traffic Increase in the number of online conversations about the brand Increase in the number of fans/followers Consideration Improved brand reputation (e.g. Other SEO analysis.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Others will be presented at our annual conference at the end of March. . 

Research 40

Research Social Media Cymfony Sample 40

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 155

Social Media Radian6 Strategy SM2 155

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Here you can start tracking their conversations. No need to bounce around the web looking for the conversations my users, buyers, and potential customers are having. Get involved in the conversation.

Hashtag 138

Hashtag Influencer Trends Industry 138

Keyhole.co

AUGUST 10, 2023

The trick is always to add your analysis and thoughts whenever something significant happens. This leads to connections, conversations, and potential collaborations. By sharing such content, you invite your connections to comment, share their perspectives, and engage in meaningful conversations. Don’t just share the news.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

The trick is always to add your analysis and thoughts whenever something significant happens. This leads to connections, conversations, and potential collaborations. By sharing such content, you invite your connections to comment, share their perspectives, and engage in meaningful conversations. Don’t just share the news.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Here you can start tracking their conversations. No need to bounce around the web looking for the conversations my users, buyers, and potential customers are having. Get involved in the conversation.

Hashtag 60

Hashtag Influencer Trends Industry 60

Buffer Social

JUNE 12, 2016

Their analysis, based on patterns of usage along with tweet and follower data, found a clear divide between those who share information and those who share about themselves. Through analysis and interviews, they found that the following factors came into play with unfollowing: Leaving too many updates within a short time.

Twitter 81

Twitter Strategy Instagram Facebook 81

Webbiquity SMM

FEBRUARY 7, 2011

The Social Media Marketing List: 45 things you should be doing but probably aren’t by Conversation Marketing. Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

APRIL 14, 2015

Norman Nielsen Group covered this topic on Web design , and loosely translated, this is what it means for your blog: If readers like one post on a blog, they’re more likely to judge the entire blog favorably in the future. Continue the conversation on our Facebook or Google+ pages. It’s the halo effect.

Process 60

Process How To Team Publishing 60

Buzz Marketing for Technology

JUNE 27, 2008

These include among other things, a thorough analysis of the skills and their nature, their interrelationships, and the resulting implications for educational and technological developments. For socio-emotional literacy: Content analysis of inputs of participants in a chat session. The second strategy, in contrast, is skeptical.

Skills 207

Skills Education Telecommunications Journal 207

Buffer Social

AUGUST 9, 2016

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Chapter 4: Budgeting, Analysis, and Successful Strategies : Hoping to answer the question “What am I supposed to do here?” Increase conversions on your website. Getting started.

Advertising 40

Advertising Facebook URL Campaign 40

Sprout Social

APRIL 25, 2022

Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. Conversational marketing platform Drift produces five different podcasts that cover everything from the art of business conversations to operational excellence. This is critical for driving traffic conversions on the network.

B2B 122

B2B Instagram How To Marketing 122

Convince & Convert

APRIL 22, 2010

But third, and most importantly, conversations about “social media&# are amorphous, and largely pointless. In either event, your job in this circumstance is to create conversation. Many of the conversations happening now are just as you point out in your last section — two different languages or different conversations.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Buzz Marketing for Technology

FEBRUARY 9, 2011

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. So lets dig in!

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I think it’s a shame that an industry which affects so many people gets so little self-analysis and even fewer people trying to uncover where it’s heading. As mentioned, this is a long article.

Sites 96

Sites Industry Blogger News 96

The Realtime Report

SEPTEMBER 18, 2012

Is the political conversation migrating from traditional media to the internet? Nielsen estimated that just over 30 million viewers watched the RNC during Mitt Romney’s acceptance speech – a 23% drop from the same night four years ago, when 39 million viewers watched John McCain’s speech. TV Audience Down.

Social Media 150

Social Media Nielsen Social Networking News 150