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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Results can be exported to Excel for further sorting and analysis. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Nielsen BuzzMetrics. The only caveat is that this may whet your appetite for the full version (see below). Share this on Technorati.

SM2 202
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Also, monitor discussions and conversations to get a deeper understanding of the questions, concerns and topics that are top-of-mind for your potential customers.

Examples 104
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Best Social Media Monitoring Tools

Bill Hartzer

You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Buzzlogic – As it says on their company page “Welcome to the Conversation&#. Nielsen – this is one of the most well known, and trusted names in customer data analytics.

Cymfony 152
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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

Funnel Stage Measurement Awareness Impressions – positive mentions of your product/service Engagement – likes, shares, comments Increase in website traffic Increase in the number of online conversations about the brand Increase in the number of fans/followers Consideration Improved brand reputation (e.g. Other SEO analysis.

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B2B Employee Advocacy Best Practices

Oktopost

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Building Trust.

B2B 144
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Sentiment: How much are you willing to automate verse check by hand? I think listening with a tool like Radian 6 is step 1, monitoring with something like SM2 is step 2 and managing from one platform with two way conversation is step 3.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

The Social Media Marketing List: 45 things you should be doing but probably aren’t by Conversation Marketing. Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy.