Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

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Social Media How To Skills Hubspot 90

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

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Resources Telecommunications Collaboration Project 102

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one.

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Analysis Sentiment Marketing How To 105

Social Media Strategies Summit

AUGUST 15, 2023

Josie is a higher education digital leadership consultant who spent 12 years working on college campuses before branching out independently. She wrote the book Digital Leadership in Higher Education: Purposeful Social Media in a Connected World , which was listed as an Amazon #1 new release for college and university student life.

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Marketing Education Forums LinkedIn 240

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples).

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Examples Social Media Skills Team 101

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Eventful 114

Eventful Social Media How To Sports 114

SocMed Sean

JULY 23, 2018

Today’s guest post comes from Maria Jones, an expert consultant on emerging technologies. Maria writes for a variety of blogs and today she shares her thoughts on how a variety of emerging technologies could potentially impact our use of social media, including Facebook, Twitter, and YouTube.

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Social Media Avatar Virtual World Metadata 242

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.

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Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.

Social Media 78

Social Media Marketing Small Business Training 78

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. Let’s check out the companies leveraging UGC.

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Social Media UGC Content Loyalty 52

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

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Social Media Management Social Media How To Template 136

SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. Also, social media influences users’ behavior in the real world by 7%.

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Social Media Management Social Media ROI Press Release 176

Convince & Convert

APRIL 27, 2014

image from BigStock.com As social media matures, the problems we solve for our clients at Convince & Convert have changed. Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics.

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Report Social Media Comparison How To 158

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

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Study Company Web 2.0 Twitter 180

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. ” “Our company is too small to invest in AI.” Improved data analysis and decision making. Marketing teams that don't embrace AI and other technologies will be left behind.

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Team Marketing ROI Training 147

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. ” “Our company is too small to invest in AI.” Improved data analysis and decision making. Marketing teams that don't embrace AI and other technologies will be left behind.

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Team Marketing ROI Training 148

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. What story opportunities exist for both traditional and social media? Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. Aren’t word clouds great? What stands out here?

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

AUGUST 1, 2019

A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community. In the age of social media, it’s not unheard of for a business to be held accountable for what one of its employees says online. Image by Matthew Guay via Unsplash, CC.

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Tips Reputation Analysis Consultant 160

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Research Social Media Marketing Retail 265

Pam Moore

DECEMBER 5, 2017

Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Just 6 short months ago you were hired to lead the charge with social media. We specialize in training, consulting, and strategic planning. Need some help with social media marketing?

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Social Media How To Social Media Management Training 160

Waxing UnLyrical

MAY 24, 2011

Members of the PR measurement trade association also found that more and more clients were waking up to media analysis metrics and how these could be linked to business goals and outcomes, opposed to simply looking at outputs. Over three quarters of AMEC members said they expected the industry to continue to improve in the coming year.

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Social Media Metrics Flickr Industry 227

The Realtime Report

FEBRUARY 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Any social media updates we missed? And have you checked out Facebook’s Paper yet?

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Foursquare News Social Media Twitter 150

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. First things first; make sure your LinkedIn Page is complete with accurate, relevant and up-to-date company information. In short, yes.

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Organization LinkedIn Strategy Social Media 103

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing.

Social Media 167

Social Media Marketing Training Skills 167

Pam Moore

JANUARY 4, 2017

So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! They launch the blog.

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Social Media Social Networking Training Instagram 167

The Realtime Report

AUGUST 8, 2012

And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it. Social Media ROI And Realtime Big Data Analytics.

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ROI Mzinga Analytics Social Media 191

Pam Moore

SEPTEMBER 11, 2019

Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? These are the same exact strategies we have used with hundreds of companies, big and small.

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Social Media Training Template Templates 60

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? This can also be applied to your social media program. Take the time to look at the most buzz-generating comments around your brand and/or industry on social at least once a day. Click To Tweet.

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Campaign Social Media Sentiment Class 163

Sprout Social

FEBRUARY 22, 2017

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. We’ll walk through the important components of a social media proposal, aided by tips from people who write proposals on a daily basis. What’s in a Social Media Proposal?

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Proposal Template Templates Social Media 90

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Social Media Strategy StumbleUpon Digg 269

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. You can either address these skill gaps by providing additional training and resources for your team or hire additional team members, freelancers, consultants or agencies to fulfill specific roles—both of which will affect your budget.

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Marketing How To Sample Samples 131

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

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Social Media B2B Strategy Consultant 147

Mindjumpers

NOVEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#. Word-of-mouth is not something new.

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Social Media Marketing Influencer Technorati 216

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar.

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Social Media Strategy Social CRM Consultant 135