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The 9 best reputation management services for your brand in 2024

Sprout Social

Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community. 9 best reputation management services for your brand You might have different reputation management needs, depending on your industry and company size.

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How AI insights improve decision making

Sprout Social

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. What are AI insights?

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience.

Brands 113
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Data analysis Now that you have all this big, powerful data, you’ll want to make sense of it.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

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Essential free book on the mobile industry

The Way of the Web

When it comes to insight and analysis of the mobile industry, one of the essential people to pay attention to is Tomi Ahonen. book on the mobile industry is not only forthcoming in print and mobile formats, but he’s also made it available as a free PDF download. And his 10th (!)

Mobile 29
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How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

It's often a term that is thrown around by even top industry experts who don't develop or implement evergreen content marketing best practices themselves. Evergreen content is content that is timeless, sustainable and has a shelf life longer than the latest Facebook feature or favorite mobile application.

Content 60