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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This means you need a smart, organized strategy combined with the right competitor analysis tools. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands. Semantic classification further ensures there are no duplicates.

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Social Media Managers And Digital Pros – How to Keep Track of Your Tasks When You’re Offline

SocMed Sean

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Calendars come with an advantage that online tool cannot compete with.

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27 essential social media manager interview questions (and answers)

Sprout Social

Communication and collaboration. Data analysis ? Research and a solid understanding of the brand are two critical competencies for good social media managers; if candidates haven’t taken the time to get to know your brand, it could signal a lack of due diligence. Experience working with these collaborators is a good sign.

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10 social media monitoring tools to inform your campaigns

Sprout Social

From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. With a collaborative inbox, you and your team can reply to mentions and call-outs without leaving the platform. This provides opportunities for competing brands to identify pain points and intervene.

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