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Decoding corporate communications: Functions, goals and skills

Sprout Social

Delta used brand and marketing communication to launch Faces of Travel, a free 100-image library that represented diverse travelers around the world. The goal of the campaign was to inspire creators to present a more inclusive picture of global travel, supporting increased brand awareness while building community.

Skills 113
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What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. A customer journey map is like a detailed travel itinerary for your customer’s experience with your brand.

Examples 104
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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Brand awareness: Track mentions, sentiment analysis , and reach. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.” Lead generation: Focus on click-through rates, website traffic, and form submissions. But don’t stop there.

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Free Social Media Strategy Template For 2023 [+ 5 Brand Examples]

Keyhole.co

Competitor analysis By examining content and activities that do and don’t work for competitors, you should have a better understanding of which tactics resonate with your target audiences. Plus, Pinterest has buy buttons. The team then selected almost 100 people to blog and post about their travels in the Baltic nation.

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How to Find and Target Your Social Media Audience (Free Template)

Hootsuite

Start with the people already buying from you, following you, and interacting with your posts. B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Who tends to make the buying decisions: Are you targeting the CEO? Where are your followers at in their buying journey?

Template 145
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The 2023 Guide to Social Media Reputation Management

Hootsuite

Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions.

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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Brand awareness: Track mentions, sentiment analysis , and reach. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.” Lead generation: Focus on click-through rates, website traffic, and form submissions. But don’t stop there.