Remove influence
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1 In 3 Social Media Users Say Influencers Are Strong Advocates For Addiction Awareness

The Realtime Report

1 In 3 Social Media Users Say Influencers Are Strong Advocates For Addiction Awareness. 1 in 5 say influencer posts promoting addiction awareness should be accompanied by links to medically approved sources on the topic. 3/4 of parents would stop their child from following an influencer who glamorizes substance abuse.

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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How To Measure Share Of Voice On Social Media

Keyhole.co

Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. How to do that, you ask? It’s simple.

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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Koka Sexton

This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty. Consumer Behavior Analysis: Understanding customer behavior is essential to successful marketing. Understanding customer behavior is essential for successful marketing.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. This is where data analysis comes in. New to data analysis?

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also posts influencer content and shares UGC on TikTok. The company also recorded a whopping $2.2 billion in revenue in 2023. Let’s find out.