Hootsuite
SEPTEMBER 14, 2023
For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis.
Webbiquity SMM
FEBRUARY 4, 2013
As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.
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Sprout Social
AUGUST 15, 2023
Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. How do they identify brand mentions for competitive analysis? Add to that, tight budgets and limited manpower.
Net-Savvy Executive
MARCH 13, 2013
Do you have any of those mix-and-match books that let you remix parts of their pages? Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. We fall back on social media + sentiment analysis + marketing. It's ok; you can claim they're for your kids.)
Keyhole.co
FEBRUARY 3, 2024
Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. How to do that, you ask? It’s simple.
Sprout Social
AUGUST 9, 2023
Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. For example, you can get ahead of negative sentiment before it snowballs into something more serious like decreasing stock value or plummeting sales.
Janet Fouts
JULY 24, 2017
Do you buy a book because of the emotion it’s cover evokes? when presented with only product highlights and specifications, analysis and data. We buy a book or a bottle of wine because we like the cover, even before we read the liner notes. Analysis paralysis. People may see the logic in choosing product A.
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