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Book Review: Marketing in the Round

Webbiquity SMM

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

Review 186
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. For example, you can get ahead of negative sentiment before it snowballs into something more serious like decreasing stock value or plummeting sales. but this time—ken’s hosting.

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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack.

Brands 85
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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

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Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Think about what I’ve been preaching lately in my talk about my new book, Zombie Loyalists. If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive. But at the top will be the steakhouses your friends have visited – if their sentiment was good. Why is this huge?

Sentiment 167
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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Soon, people are queuing out the door to buy a book, a hot drink, and a snack. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. “Me too,” says the other. “I So you start selling coffee and brownies.