Remove Analysis Remove Books Remove Message Boards Remove Sentiment
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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Soon, people are queuing out the door to buy a book, a hot drink, and a snack. Forums and messaging boards devoted to the hobby were also awash with people discussing migraine treatments. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. “Me too,” says the other. “I Business is booming!

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. You are missing out on tremendous opportunity for growth and performance of competitive analysis.

Brands 133
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

How User Generated Content is Changing SEO : This is an analysis of how search results changed in the last year alone and how it impacts your business. How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?” Here’s an analysis of the impacts of doing so. Not so easy.

Marketing 264
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How to Become a Niche Rockstar: The Guide

Viper Chill

As a personal example, I’ve only had my Amazon Kindle for a couple of weeks yet I’ve already taken hundreds of notes on different books that are relevant to my interests: I’m a total knowledge junkie when it comes to the subject of marketing. Heck, even your local water company are probably paying someone.

How To 79