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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis.

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Book Review: Marketing in the Round

Webbiquity SMM

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

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How To Measure Share Of Voice On Social Media

Keyhole.co

Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. How to do that, you ask? It’s simple.

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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

Sentiment Analysis. For example, a comprehensive analysis of Twitter posts from across the globe revealed that people speak negatively about natural disasters, climate bills, and oil drills, but sound very positive when discussing climate rallies or book releases and green ideas.

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How To Use Instagram Hashtag Analytics For Improving Your Reach In 2023

Keyhole.co

Community hashtags: These are used by a specific community or group of people with similar interests or affiliations. For example, #bookstagram is a popular hashtag book lovers use to connect and share their reading experiences. This can help you grow your Instagram followers and engage with like-minded individuals on Instagram.

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Top 10 Instagram Metrics You Should Be Tracking In 2023

Keyhole.co

Further, competitor analysis will help you understand your brand positioning. It can help you assess the effectiveness of your content, engagement, and marketing efforts in attracting new followers and growing your online community. It involves determining whether the sentiment behind the content is positive, negative, or neutral.

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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.