Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Proactive Report

JUNE 4, 2017

I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. Think United Airlines recent crisis. Social Media Crisis Research Paper.

Social Media 45

Social Media Airlines Research Strategy 45

Buffer Social

JULY 20, 2017

Social media is changing. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is no longer a megaphone. Social media is becoming a conversation.

Social Media 112

Social Media Engagement Brands Airlines 112

Convince & Convert

FEBRUARY 23, 2013

Your customers, potential customers and fans only care about two things in social media: They want to be heard. Smart brands are adept at both socially enabled customer service and social media marketing, but few are equally good at both ingredients of the Magic Middle of social. They want to be loved.

Social Media 139

Social Media Banking Airlines Apple 139

Hootsuite

DECEMBER 7, 2022

Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. This can be helpful if you’re new to your brand’s social media, establishing brand guidelines or just can’t remember every tweet you’ve ever made. Engage in risky replies.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

Reputation 105

Reputation System Brands Knowledge Base 105

Proactive Report

OCTOBER 30, 2011

To be successful in social media you need to l isten, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Acting on Intelligence from Social Media, 2011). We all flew Virgin Atlantic.

Social Media 95

Social Media Retail Airlines Social Graph 95

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases.

Travel 40

Travel Class Social Media Hotels 40

Pixlee

MARCH 30, 2022

Trend #1: Social Media & Ecommerce Channels as a Power Couple. Social media is the number one source of brand discovery for 52% of this age group. Beauty, and FabFitFun came together to discuss the growth of social commerce, asserting that platform innovations enable ecommerce to be a shared, social experience.

Trends 75

Trends Retail UGC Authentication 75

Proactive Report

FEBRUARY 20, 2011

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008.

Metrics 75

Metrics Conversation Social Media Bazaarvoice 75

Sprout Social

JANUARY 25, 2021

Knowing how to research influencers makes all the difference. Create an ideal influencer persona, if it helps, and leverage tools like social media monitoring and listening to help you narrow down your options. To this end, some social metrics matter more than others. Social media often serves as a public square.

Influencer 112

Influencer Campaign How To Marketing 112

Convince & Convert

MARCH 28, 2012

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines.

CSR 126

CSR Airlines Loyalty Hashtag 126

Laurel Papworth

SEPTEMBER 24, 2012

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. I figure the crowd has already researched where the grub is best. I have a lot of friends in Cairns”: which would be irrelevant except that, in social media terms, everybody knows everybody. I join the queue.

Retail 80

Retail Social Media Foursquare Badge 80

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? Eat 10 sandwiches, get the 11th free. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

NOVEMBER 27, 2018

At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

SEPTEMBER 1, 2016

On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 Localizing social content works.

Marketing 100

Marketing Metadata Retail Airlines 100

Social Media Strategies Summit

MAY 10, 2019

brand channels when considering and researching their airline purchases. And although more than 80% of journeys start on the Virgin Media website, only 20% of prospects actually convert on that channel. Virgin also uses social media to create more personal interactions with customers.

Brands 109

Brands Retail Marketing Mobile 109

Pixlee

JUNE 16, 2021

Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — Host Social Media Contests. not being present online causes you to lose meaningful connections.

Retail 52

Retail Trends UGC Mobile 52

Convince & Convert

MAY 30, 2012

According to Journal Applied Research in Quality of Life studies have shown the largest boost in happiness comes from the simple act of planning a vacation. Vacations do make people happy,” says Mr. Nawijn, tourism research lecturer at Breda University of Applied Sciences in the Netherlands. iPhone, iPad, Android).

Travel 164

Travel Tools iPad Hotels 164

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. As you can see in the Facebook post above, the influencer Brooke Savard uses #LifeWellTravelled even though the experience she talks about has nothing to do with the airline which created the hashtag.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Convince & Convert

NOVEMBER 2, 2015

In a study from the Journal of Applied Social Psychology, researchers found that waiters could increase their tips by 23 percent by the simple act of returning to tables with a second set of mints. Southwest Airlines is generally thought of as the epitome of customer service in the airline industry.

Retail 60

Retail Tips Loyalty Airlines 60

Buffer Social

SEPTEMBER 28, 2016

In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. Social Pros by Jay Baer.

Skills 40

Skills Social Media Hosting Marketing 40

Pixlee

FEBRUARY 13, 2020

Instagram is a fast-growing social media platform. Instagram is a social media platform geared toward visuals. Norwegian airlines retargets through Instagram stories with a pertinent CTA: Book Now. Why Use Instagram Stories? In October 2019, it ranked sixth in terms of the overall number of users.

Instagram 55

Instagram Video How To Airlines 55

Ignite Social Media

SEPTEMBER 22, 2022

in May 2022 which provided tools for social media management. Now offering both consumer intelligence and social media management, Brandwatch provides easy-to-use access for small businesses and large corporations around the world. Social Media Management. They recently merged with Falcon.io What Stands Out?

Review 17

Review Case Study Social Media Management Airlines 17

Pixlee

JUNE 14, 2021

You should also research what other companies succeeding in your niche do and what content you created resonated with your audience. Once you have done your research, decide on the type of content you want to create. This content is already out there on social media or your customers’ camera rolls, you just have to find it.

Instagram 52

Instagram UGC Apparel Hashtag 52

Unmetric

AUGUST 2, 2016

You can write off the hours you spend on Buzzfeed and 9gag as research. While scrolling through the countless articles and social media campaigns that are published every minute, it hits you that you should probably be delivering at that pace too. Check out this Post by Malaysian Airlines:-. Studying the existing field.

Analysis 60

Analysis Content Airlines How To 60

Twist Image

JULY 25, 2014

" On the other hand, you are at the mercy of the airline''s flight schedule. The point is this: I met them through (and because of) social media. Without blogs, podcasts, online social networking, I would have never met them. They see social media as another advertising channel. Good people.

Conversation 96

Conversation Brands Airlines Advertising 96

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. List of Corporate Social Strategists for 2011. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.

List 155

List Twitter Brands Microsoft 155

Writtent Blog

JUNE 27, 2013

Research by the NN Group has found that while the average website visit lasts less than 60 seconds, the first ten seconds are the most important in how a prospect will perceive your website, and ultimately your company. Feel free to spruce up your website content with a fun layout, author bios, and some seriously sassy social media widgets.

Company 96

Company Brands Widget Policies 96

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Twist Image

MARCH 2, 2017

In short: the doctors don't use smartphones, social media and technology like those other clients that you have. Then, they call their travel agent, discuss flight options for an upcoming conference, write them a cheque and their airline ticket arrives via courier several days later. market research. social media.

Pharmaceuticals 40

Pharmaceuticals Research Airlines YouTube 40

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Klout 159

Klout Nielsen Influencer Social CRM 159

Proactive Report

AUGUST 25, 2009

But no airline that they did n regularly charges $20 per bag. Airlines in the US could take a leaf out of the Scandinavian Airlines case study. Carlson realized that airlines were concentrating on the technical and administrative aspects of the business and not on the customer experience. Deja vu all over again.

Airlines 40

Airlines Case Study Meeting Influencer 40

Visually SM

SEPTEMBER 17, 2015

Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. 5 Important Social Media Stats You Should Monitor. 5 Important Social Media Stats You Should Monitor. Post Count. Follower Count. Try real-time marketing.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.).

Social Media 115

Social Media Groups Groups Team 115

The Marketing Blog

DECEMBER 8, 2007

Its become a popularly adopted tactic by web-based startups and brands that have implemented social-media/web2.0 I write about Social Media and how it is being used as a conversational channel by individuals and organizations. helps the company in its marketing communications efforts.

Questions 100

Questions Web 2.0 Startup FeedBurner 100