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7 ways to use social media for market research

Sprout Social

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

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Your Best Self At Work – #MindfulSocial

Janet Fouts

OWLS has received close to $5 million in federal research grants to assess, design, and deliver workplace wellness programs. He is the author of over thirty peer-reviewed research articles, and he has written or co-authored five books including Raw Coping Power. Connect with Joel. Website: [link]. Linkedin: [link]. Facebook: [link].

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Brandwatch Full Review: Here’s What You Need to Know

Ignite Social Media

Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market. Whether you’re an agency, analyst, researcher, or so-on, Brandwatch gives you reasons why they are the platform for you. So what do you need to know about Brandwatch before actually using the app?

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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. Considering the airline industry can be quite polluting, these efforts and the marketing of the causes are crucial to the brand’s online image. Ryanair also does its part for sustainability.

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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

Research specific locations. Twitter advanced search is an excellent tool to do market research. Sure, not everyone is on Twitter — but enough people are that it works as an excellent sample size to research. For example, 2022 was notoriously bad for airlines losing luggage due to the post-restriction travel surge.

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Brittany highlights another high-profile social media fail: when Frontier Airlines tapped into the “Free Britney” movement by offering free flights to 100 customers called Britney.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

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