Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Social media is the number one source of brand discovery for 52% of this age group.

Trends 75

Trends Retail UGC Authentication 75

The Realtime Report

AUGUST 29, 2019

Key findings include: Customer support queries increase significantly during the holidays: New proprietary data from Helpshift’s retail customers showed that customer support tickets increased 47% during the 2018 holiday season. Cyber Monday saw an even higher 167% increase in ticket volume compared to non-holiday periods.

Study 79

Study Telecommunications Airlines Survey 79

Sprout Social

AUGUST 26, 2021

billion social users in 2020 , there’s no shortage of data on social media and tools like social listening make it easy to analyze conversations and trends around your entire industry, not just your brand. How to find this information: When customers want you to know something, they won’t hesitate to tag or mention your brand.

Research 144

Research Social Media Airlines Marketing 144

Twist Image

JULY 11, 2018

To build a brand. Case One: One of the world's largest retailers. They are in direct competition with almost every other retailer (including Amazon ). After checking out Amazon, I headed to this other large retailer. This brand is constantly in the media talking about e-commerce, innovation, analytics and more.

Airlines 60

Airlines Retail Loyalty Hotels 60

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. In layman terms, any form of marketing, social media or otherwise, is measured against the profit you generate and the overall cost of operating a business.

ROI 132

ROI Social Media Airlines Proposal 132

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Instagram 60

Instagram Brands Sports Travel 60

Firebelly

NOVEMBER 15, 2012

Incidentally, for the brand managers and agencies reading this — if your favorite company took two hours to answer the phone when you called, how would you feel about them? Are you monitoring your response times or even aware of people talking about your brand? Further, certain brands carry more status. The Oracle Debacle.

Social Media 241

Social Media Hotels Retail Airlines 241

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success IS: …seeing a customer come to the defense of the brand in a discussion on your company’s Facebook page. Most Commented.

Social Media 244

Social Media Airlines Sentiment Conference 244

Buffer Social

MARCH 19, 2020

Brands shouldn’t be looking at the COVID-19 pandemic as something to capitalize on. You never want to shoehorn your brand into a conversation in which it doesn’t belong. And most brands don’t belong directly in the COVID-19 conversation. Think clearly about the unique role your brand plays in people’s lives.

Social Media Management 98

Social Media Management Social Media Retail Team 98

Twist Image

SEPTEMBER 19, 2014

When you visit your big box electronics retailer, it''s hard to make headway on which TV to buy. I found myself with an extended flight delay (it happens) and I was waiting in an airport lounge (airline, lounge and location won''t be mentioned). brand experience. electronics retailer. But it doesn''t. It''s annoying.

Airlines 81

Airlines Retail Travel Instagram 81

Laurel Papworth

SEPTEMBER 24, 2012

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. While it made me want to go and drink a pina colada, it didn’t really give a full picture of the restaurant’s brand.

Retail 80

Retail Social Media Foursquare Badge 80

Convince & Convert

NOVEMBER 14, 2013

While the beauty of this project is that it’s an artistic endeavor, the principles of cultivating a shareworthy experience can inspire companies and brands. This campaign could have easily come from a tourism board, an airline, or a hotel chain.

Project 153

Project Instagram Tourism Airlines 153

Ignite Social Media

AUGUST 10, 2017

While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. With all the drama surrounding airlines these days, we have to give it to Delta. And while all not brands got a win , some brands did it right. No purchase necessary.

Social Media 87

Social Media Airlines UGC Campaign 87

agora pulse

DECEMBER 20, 2016

From resolving customer inquiries to facilitating sales transactions, here are five brands unlocking the potential to build consumer connections with messaging. And the floral retailer isn’t relying solely on chatbots to enhance the shopping experience. KLM Royal Dutch Airlines. Learn the best uses of messaging for your brand.

Examples 60

Examples Airlines Facebook Retail 60

Webbiquity SMM

SEPTEMBER 1, 2016

Indeed, to best engage global consumers, brands need more than online linguistic fluency. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. Social can help businesses quickly establish and maintain brand awareness and loyalty. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

Social Media 130

Social Media Retail Education Airlines 130

Twist Image

OCTOBER 25, 2011

In this day and age, the challenge is that brands are being held to task in the online channels. If you're in line at your favorite retailer and you're wondering why they don't open up a second cash register, you're just a tweet away from holding that company responsible for their store policies. brand champion. brand loyalty.

Hotels 109

Hotels Loyalty Airlines Reputation 109

Social Media Marketing

MAY 8, 2013

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. Being a community manager is more than just posting to social networks on behalf of brands. Why does your brand need a content studio? Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155

Talkwalker SM

MAY 26, 2016

And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Bill Hartzer

JANUARY 14, 2014

Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. Brands know they want to use a.com and don’t have a lot of choices. But pretty soon, we are going to have a lot of brands marketing these new TLDs. Google and Amazon has applied for a lot of new TLDs and it scares the brands.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

Proactive Report

OCTOBER 30, 2011

Or they are a Key Opinion Leader for your brand or industry and they have 13,000 or 130,000? A Harris poll shows that of the customers that received a response from a company after posting negative feedback about their experience with a brand, 33% turned around and posted a positive review, and 34% deleted the original negative review.

Social Media 95

Social Media Retail Airlines Social Graph 95

Pixlee

DECEMBER 29, 2017

If you’re looking to network with key stakeholders from major travel brands, then Skift Forum Europe is for you! The theme of 2018 conference is unleash “the experience” -with experience becoming a driving force behind a hospitality brand’s perception and technology being the key to creating those experiences.

Travel 40

Travel Conference Tourism Forums 40

Kikolani

JUNE 20, 2012

One wanted me to write for their airline magazine. One top national retailer hired me to write articles for their newsletter for business owners. For instance, I’ve listed white paper writer, newsletter writer, retail writer, and business writer among my skills. Post regular updates. Related Posts.

LinkedIn 126

LinkedIn How To Skills Retail 126

Pixlee

DECEMBER 29, 2016

With the goal of helping companies to compete for bookings like digitally native brands, they’ll bring together key stakeholders across different verticals and discuss marketing and social media strategies. Notable brands from the 2016 conference included: United Airlines, Trip Advisor, Twitter, and Intercontinental Hotel Group.

Travel 47

Travel Conference Tourism Hotels 47

Twist Image

MARCH 21, 2012

He'll complain about politics, the weather, the airline, the airport, the security and the shoe shining session usually ends with the line, "this will be the last day that I am shining your shoes. I've known him for close to a decade and he spends his time shining shoes by complaining to every patron who sits in his station.

Bazaarvoice 105

Bazaarvoice Airlines Retail System 105

Sprout Social

JANUARY 22, 2024

We asked 1,623 consumers who they wanted to see reflected more in brands’ social content. According to Sprout Q4 2023 Pulse Survey data, 48% of respondents want to see the people behind businesses, not just those who run the brand account. The demand for more authentic marketing from brands.

Engagement 117

Engagement Social Media Airlines Authentication 117

Devumi

DECEMBER 26, 2014

Since I wrote a top brands on Instagram article earlier, I think it is only appropriate that I also give you a best brands on Twitter 2014 review. Hopefully you’ll learn a few things that you can apply to your own brand, improve your Twitter marketing, and find more followers! . The best brands on Twitter 2014.

Twitter 100

Twitter Brands Airlines Hashtag 100

Mindjumpers

JUNE 29, 2012

Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post.

Industry 270

Industry Airlines Telecommunications Engagement 270

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight.

Metrics 101

Metrics Social Media Sentiment Airlines 101

Waxing UnLyrical

AUGUST 15, 2019

It’s estimated that around 50% of businesses which are active on Instagram leverage Stories to facilitate brand recognition, brand awareness, customer engagement, and brand loyalty. A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. 3% are redirected to an app.

Instagram 157

Instagram Airlines Loyalty Marketing 157

ProBlogger

APRIL 23, 2018

Today I’m tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation. Collaborate: Find organizations and retailers with networks of people you want to have as readers and receive value from your blog. How to Promote Your Blog Offline.

How To 49

How To Eventful Collaboration Blogger 49

Hootsuite

JUNE 2, 2022

One minute, your brand is a beloved internet meme. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. In other words, a social media crisis is when there’s a major change in the online conversation about your brand: an action that has sparked anger, disappointment, or distrust on a wide scale.

Social Media 145

Social Media Tips HootSuite How To 145

Sprout Social

MARCH 29, 2022

The latest Sprout Social Index™ found that responding to customer service questions in a timely manner is the easiest way to get customers to buy from a brand over a competitor. With WhatsApp, your brand can secure a competitive edge that makes a measurable difference on your bottom line. KLM Royal Dutch Airlines.

Marketing 102

Marketing Template Templates Platform 102

Convince & Convert

JULY 27, 2012

It’s six ingredients, top brands used to measure the revenue impact of social media.). They have a brand new thing called Spark Score , which actually lays social media chatter around the Net Promoter principles. We were on a multitude of airlines during that trip. Listen Now. The RSS feed is: [link].

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Each of us has to make decisions about our personal brands and about what we’re comfortable exposing about ourselves, and where.

Social CRM 133

Social CRM Influencer Klout Social Media 133