A More Elegant Question About The Future Of Retail
JANUARY 9, 2017
2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. On the other hand, I spent time at many large retail spaces in Florida over the Holiday season, and could not believe the amount people, line-ups, difficulty in finding parking and general happiness of crowds that the local shopping malls, some big box retailers and even some massive outlet campuses were experiencing. and why should your brand care? . big box retailer.
4 Retailer Tips for Marketing to Consumers
Convince & Convert
NOVEMBER 2, 2015
Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Keep It Simple.
The Future Of Retail In A CTRL ALT Delete World
AUGUST 8, 2015
How do the best brands connect with their consumers? Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer. Tags: brand. It was an amazing day. This is what happened.
How Social Media Changes Retail Storefronts
AUGUST 30, 2012
For years I’ve been exposed to branded product door decals telling me to “Push” or “Pull” an alcohol-branded sign at the checkout counter, or a poster in the window promoting a special. The old business door consisted of products they carried (right), store sales (bottom left), or multiple brands fighting a turf war for space (top left). Need help?
The Modern Guide to Social Media for Retail
DECEMBER 14, 2016
It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Here are six tips to help you grow your retail business on social media: 1. Social media can be very rewarding for retailers, but you only get what you put into it.
How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland
The Realtime Report
NOVEMBER 27, 2012
This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. Asking your customers and fans to hack your brand is about as social as a social business can get. You ” How to Host a Brand Hackathon.
Social Media Customer Service: Brands Respond More On Twitter
The Realtime Report
JANUARY 10, 2013
According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” ” Here are some highlights from the study , which analyzed over 770,000 social media interactions (over the last year) directed at leading retailers and service providers using Conversocial: 91% growth in the response rate of leading retailers.
Show 442 - Internet of things - changing the retail experience?
JUNE 28, 2013
The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode but first. The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Alexandre Augusto Mosquim. How the internet of things is changing the retail experience.
Your Brand Is A Learning Space
JUNE 26, 2015
Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. The world has changed, but brands have remained (mostly) stagnant. brand is not something that sits outside of innovation, culture, traditions and creativity (all of of things that turn us from individuals into communities). Brands are now an important part of our communities and ecosystems. So, if they're not getting the learning from the brand, they start to stray. Your brand is a learning space.
3 Ways Retailers Can Leverage Facebook Location Pages
Ignite Social Media
NOVEMBER 29, 2016
In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Here are some key ways retailers can get the most out of Facebook location pages. Display Store Information.
Is Your Brand Story Documentary-Worthy (Like Shopify)?
AUGUST 12, 2016
Tell your brand story! Brands have been trying forever to tell a unique, powerful and emotive story. brand that can connect its story (attributes, values, benefits, etc.) to a consumer (and keep it) will win. Now, Harley is the Chief Operating Officer, and he (along with Tobi Lutke - the CEO and founder - and an amazing leadership team) is trying to redefine retail.
3 Social Media Trends in Fashion that Retailers Should Leverage
Ignite Social Media
JULY 8, 2016
Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. Plus, we do some pretty cool work with big name brands. So with that, here are three social media trends fashion and beauty retailers should leverage. Using influencers as the face of your brand makes content much more relatable. Using Influencers.
How Sprouts Farmers Market is Serving Up Social Retail Success
Convince & Convert
JUNE 27, 2014
Tweetable Moments We want to humanize our brand as much as possible. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea. Social Pros Podcast brand communities content strategy digital marketing humanization integrated marketing social media Social Media Marketing Social Pros Sheryl Sandberg.
Peeking Into The Future Of Retail
JUNE 30, 2013
He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world''s biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival. How much of an impact does e-commerce have on retail and where is this all headed?
How Your Brand Should Tell A Beautiful Story
NOVEMBER 5, 2014
It is called, Worn Wear: a Film About the Stories We Wear, and I do believe that every brand (whether you are B2B or B2C) should watch it, take notes and think about it before they do any kind of digital marketing. Most of them (if not all) are just trumped up stories about how great a brand performed on some kind of platform or campaign. brand. brand attributes. media.
Facebook Brand Engagement Grows 896% Year-Over-Year
The Realtime Report
OCTOBER 25, 2012
A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement? more effective social marketing by brands. Social Media Statistics Adobe brand engagement mobileMobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users.
Report: How Social Marketing Works for Retail Brands [Report]
AUGUST 1, 2012
Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”. The study presented in the report analyses the social marketing efforts of retail fashion brands across the three largest advertising markets in Europe (UK: ASOS and Topshop. Focus of recent study.
Podcast 390 - Sir Terry Leahy on Management and Retailing
JUNE 23, 2012
This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download. Sir Terry Leahy is credited with turning round retailing in the UK. How the 10 Words have come from both his early life and also through the experience of leading a successful retailer. What he learned from writing the book.
10 Brands Killing It On Instagram in 2016
SEPTEMBER 7, 2016
With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. How do you regularly produce engaging content?
11 Ways to Jumpstart Your Instagram Branding
AUGUST 30, 2016
Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task. Benefits of Increasing Instagram Branding.
Smarts Brands Will Create Their Own Digital Products And Services
JANUARY 4, 2017
Now - because of digital - all brands have the ability to develop and create real and functional tools for their consumers. The greater thought here, was that brands are in the nascent days of being able to create and sell digital products and services to better market themselves, and better connect themselves with consumers. . Let's say you're a retailer. With that, if you are a retailer - and you have put some kind of digital commerce model in place - why would you not start developing and selling adjunct digital products and services? brand. branding.
Does Retail Understand The Untethered Consumer?
JUNE 16, 2013
and the brands that serve us. brand. advertisingpodcast blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook fastshopperslowstore garyschwartz impactmobile interactiveadvertisingbureau itunes marketingpodcast mobileconsumer mobileentertainmentforum podcast podcasting theimpulseeconomy twitter Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. For over a decade, Gary has been a leader in the mobile industry. The game has changed. The game is changing. Enjoy the conversation. itunes.
Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]
AUGUST 8, 2016
“Back to school” is the second-biggest retail holiday in the U.S. But e-commerce brands are still trying to figure out the magic recipe for generating awareness and sales in such a crowded field on social. Download our Social Marketer’s Guide to ROI below to uncover: How to define what “Social ROI” means for your brand. This year, it’s expected to rake in $828 BILLION! This digital infographic guide, care of The Shelf , can help. Scroll How mobile and digital trends are affecting purchasing decision-making. Courtesy of: The Shelf. and so much more.
You Need To Know: Social Media and Retail
SEPTEMBER 24, 2012
While it made me want to go and drink a pina colada, it didn’t really give a full picture of the restaurant’s brand. Online Communities Smart Company social media Facebook retail TwitterI travel. A lot. Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. No way! join the queue. ” My first thought was, “Wow!
3 New Social Media Features to Consider for Your Brand
Ignite Social Media
MAY 23, 2016
Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them. Here are a few of our favorites, and how you could implement them for your brand. Facebook Live.
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). Do you want to see what these influencers are posting about your brand?
Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard
The Realtime Report
DECEMBER 13, 2013
Amazon Is Most Popular Retailer on Pinterest In Terms of Content Shared. Retailers are putting out their best efforts on Pinterest for the 2013 holiday season. Out of the top ten retail sites, web content from Amazon is most shared on Pinterest, followed by Walmart and then Apple. Are you pinning content from retail brands on Pinterest? Facebook: 1.15 YouTube.
How Customer Service on Social Media Helps Your Brand [Infographic]
AUGUST 13, 2012
Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Customers expect brands to maintain an active social media presence. The bottom line is that brands that deliver great customer service and support, win. Brands that don’t, lose. Infographic].
How Brands Use Pinterest
FEBRUARY 28, 2012
More and more brands has also starting to tap into this platform. Brands on Pinterest. Therefore the most successful brands on Pinterest are the ones who are less promotional and more human ie. They pin things that communicate who the brands are and what they are inspired by. What F8 Developer’s Conference 2011 Holds for Brands and Users. million in September.
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. However, brand loyalty online can be much more fleeting than it is offline.
10 Creative Brands Making Instagram Stories Now
AUGUST 8, 2016
Metrics to Measure Brand on Social Download. Here’s what the savviest, most forward-thinking brands are doing with Instagram Stories right off the bat, along with tips on how you can replicate these tactics for your own organization. 1. What Your Brand Can Try: This is one of the most effective techniques a brand can try on Instagram Stories, especially retail brands.
You’ve Got Brand Ambassadors. Now What?
Convince & Convert
JANUARY 28, 2015
Yesterday I posted a case study on Bhakti Chai and how they have created a successful program of passionate brand ambassadors. chose this brand because they are a great example of organizing and communicating with a brand’s most powerful influencer relationships —authentic fans! rate their love of me and my brand. They Have Secrets About Your Brand. Blog posts.
The Speed Of Brands And Other Stuff
APRIL 2, 2014
With that, brands have to understand the implications. Some days, there is a significant discount, other days it is closer to the full retail price. This is what digital does that makes the future of retailing so fascinating. What if every product on the shelves at physical retailers had no prices on them, but just a barcode (or a digital price tag)? What would retail look like? Competition becomes fierce and suddenly the technology running retail looks more like high frequency trading systems that are customized than anything else. future of retail.
Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers
JULY 2, 2012
About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). While I thought that Vistaprint has a shot at making the list, I was set aback and proud after seeing that we ranked 27 th on the list, ahead of some mega brands like Nike, Gap, Abercrombie and Fitch, and Crate and Barrel.
How to Build Trust in Your Brand Using Video
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. A few general points to bear in mind before creating your videos: Content is the number one way you can build trust with potential clients.
On Death And Dying Brands
JANUARY 31, 2013
The new art of branding. Have the big brands lost their power over consumers? The time and patience to beat a brand into the zeitgeist of the modern consumer seems to be a trend that is now in direct competition to many new entrants that are producing these customized and personalized - nearly unbranded - products for an ever-growing global consumer-base that is interested less in the label and brand experience and much more in something that can be uniquely "them." Will this concept of unbranded brands become that much commonplace in our lives?
Should Brands Give Up on QR Codes?
MAY 2, 2012
If going through the trouble of scanning a code merely leads you to a brand’s website, then there isn’t much in it for the user and the QR code doesn’t lead to any actual engagement. In my opinion, this is the most important reason why QR-codes are now regarded tedious to most users. How Brands Use Pinterest. The black and white squares quickly became ubiquitous.
Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click
MAY 12, 2012
So, spend some time working on your website and building your store’s brand. Business & Marketing Web Analytics ecommerce retailers pay per click ppc reasons to pay per click reasons to ppc why ppcMarketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online. If you’re deciding whether PPC is right for you, keep reading.
Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
FEBRUARY 20, 2015
Amazon needs physical spaces to become a dominant retailer, otherwise they will suffer. . Apple will be a trillion dollar luxury brand, and the pending release of their watch will make them the number one watch company in the world. brand. luxury brand. retail. retailer. Want to understand what the true digital landscape looks like? Intrigued? I was. apple.
Best brands think differently
SEPTEMBER 19, 2012
Successful brand managers think differently. The best brands act differently, how? They don't see a one dimensional product to sell, they sell a brand experience. . When Sao Paulo was thinking about how to get people to come to shopping malls.they didn't look at retail management, they thought about what places looked like when people wanted to spend time there. They didn't think about the mall as a retail space , they saw it as a space to create a place people wanted to spend time, a place people wanted to visit. Think about what that offers.it