4 Retailer Tips for Marketing to Consumers
Convince & Convert
NOVEMBER 2, 2015
Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Keep It Simple.
The Future Of Retail In A CTRL ALT Delete World
AUGUST 8, 2015
How do the best brands connect with their consumers? Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer. Tags: brand. It was an amazing day. This is what happened.
The New Retail Experience
JUNE 4, 2012
There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). This part is true: never before in the history of business have consumers been this much further ahead of the brands in terms of communications, marketing and connectivity. retail. retailer.
How Social Media Changes Retail Storefronts
AUGUST 30, 2012
For years I’ve been exposed to branded product door decals telling me to “Push” or “Pull” an alcohol-branded sign at the checkout counter, or a poster in the window promoting a special. The old business door consisted of products they carried (right), store sales (bottom left), or multiple brands fighting a turf war for space (top left). Need help?
How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland
The Realtime Report
NOVEMBER 27, 2012
This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. Asking your customers and fans to hack your brand is about as social as a social business can get. You ” How to Host a Brand Hackathon.
Social Media Customer Service: Brands Respond More On Twitter
The Realtime Report
JANUARY 10, 2013
According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” ” Here are some highlights from the study , which analyzed over 770,000 social media interactions (over the last year) directed at leading retailers and service providers using Conversocial: 91% growth in the response rate of leading retailers.
Show 442 - Internet of things - changing the retail experience?
JUNE 28, 2013
The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode but first. The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Alexandre Augusto Mosquim. How the internet of things is changing the retail experience.
Report: How Social Marketing Works for Retail Brands [Report]
AUGUST 1, 2012
Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”. The study presented in the report analyses the social marketing efforts of retail fashion brands across the three largest advertising markets in Europe (UK: ASOS and Topshop. Focus of recent study.
3 New Social Media Features to Consider for Your Brand
Ignite Social Media
MAY 23, 2016
Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them. Here are a few of our favorites, and how you could implement them for your brand. Facebook Live.
How Sprouts Farmers Market is Serving Up Social Retail Success
Convince & Convert
JUNE 27, 2014
Tweetable Moments We want to humanize our brand as much as possible. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea. Social Pros Podcast brand communities content strategy digital marketing humanization integrated marketing social media Social Media Marketing Social Pros Sheryl Sandberg.
Peeking Into The Future Of Retail
JUNE 30, 2013
He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world''s biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival. How much of an impact does e-commerce have on retail and where is this all headed?
Your Brand Is A Learning Space
JUNE 26, 2015
Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. The world has changed, but brands have remained (mostly) stagnant. brand is not something that sits outside of innovation, culture, traditions and creativity (all of of things that turn us from individuals into communities). Brands are now an important part of our communities and ecosystems. So, if they're not getting the learning from the brand, they start to stray. Your brand is a learning space.
How Your Brand Should Tell A Beautiful Story
NOVEMBER 5, 2014
It is called, Worn Wear: a Film About the Stories We Wear, and I do believe that every brand (whether you are B2B or B2C) should watch it, take notes and think about it before they do any kind of digital marketing. Most of them (if not all) are just trumped up stories about how great a brand performed on some kind of platform or campaign. brand. brand attributes. media.
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). Do you want to see what these influencers are posting about your brand?
How Brands Use Pinterest
FEBRUARY 28, 2012
More and more brands has also starting to tap into this platform. Brands on Pinterest. Therefore the most successful brands on Pinterest are the ones who are less promotional and more human ie. They pin things that communicate who the brands are and what they are inspired by. What F8 Developer’s Conference 2011 Holds for Brands and Users. million in September.
Facebook Brand Engagement Grows 896% Year-Over-Year
The Realtime Report
OCTOBER 25, 2012
A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement? more effective social marketing by brands. Social Media Statistics Adobe brand engagement mobileMobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users.
You Need To Know: Social Media and Retail
SEPTEMBER 24, 2012
While it made me want to go and drink a pina colada, it didn’t really give a full picture of the restaurant’s brand. Online Communities Smart Company social media Facebook retail TwitterI travel. A lot. Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. No way! join the queue. ” My first thought was, “Wow!
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. However, brand loyalty online can be much more fleeting than it is offline.
Podcast 390 - Sir Terry Leahy on Management and Retailing
JUNE 23, 2012
This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download. Sir Terry Leahy is credited with turning round retailing in the UK. How the 10 Words have come from both his early life and also through the experience of leading a successful retailer. What he learned from writing the book.
How Customer Service on Social Media Helps Your Brand [Infographic]
AUGUST 13, 2012
Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Customers expect brands to maintain an active social media presence. The bottom line is that brands that deliver great customer service and support, win. Brands that don’t, lose. Infographic].
Does Retail Understand The Untethered Consumer?
JUNE 16, 2013
and the brands that serve us. brand. advertisingpodcast blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook fastshopperslowstore garyschwartz impactmobile interactiveadvertisingbureau itunes marketingpodcast mobileconsumer mobileentertainmentforum podcast podcasting theimpulseeconomy twitter Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. For over a decade, Gary has been a leader in the mobile industry. The game has changed. The game is changing. Enjoy the conversation. itunes.
You’ve Got Brand Ambassadors. Now What?
Convince & Convert
JANUARY 28, 2015
Yesterday I posted a case study on Bhakti Chai and how they have created a successful program of passionate brand ambassadors. chose this brand because they are a great example of organizing and communicating with a brand’s most powerful influencer relationships —authentic fans! rate their love of me and my brand. They Have Secrets About Your Brand. Blog posts.
The Speed Of Brands And Other Stuff
APRIL 2, 2014
With that, brands have to understand the implications. Some days, there is a significant discount, other days it is closer to the full retail price. This is what digital does that makes the future of retailing so fascinating. What if every product on the shelves at physical retailers had no prices on them, but just a barcode (or a digital price tag)? What would retail look like? Competition becomes fierce and suddenly the technology running retail looks more like high frequency trading systems that are customized than anything else. future of retail.
Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners
The Realtime Report
AUGUST 16, 2012
Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ).
The Role of Retail in The Internet Age
JANUARY 13, 2014
Retailers who think of their shops as accessing their products struggle.unless they are in a commodity/ low price sector. So if the actual transaction doesn''t require bricks and mortar then you need to look at what bricks and mortar can add to both brand awareness and sales growth. This needs retailers to think about their stores differently. Best brands think differently.
Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard
The Realtime Report
DECEMBER 13, 2013
Amazon Is Most Popular Retailer on Pinterest In Terms of Content Shared. Retailers are putting out their best efforts on Pinterest for the 2013 holiday season. Out of the top ten retail sites, web content from Amazon is most shared on Pinterest, followed by Walmart and then Apple. Are you pinning content from retail brands on Pinterest? Facebook: 1.15 YouTube.
Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
FEBRUARY 20, 2015
Amazon needs physical spaces to become a dominant retailer, otherwise they will suffer. . Apple will be a trillion dollar luxury brand, and the pending release of their watch will make them the number one watch company in the world. brand. luxury brand. retail. retailer. Want to understand what the true digital landscape looks like? Intrigued? I was. apple.
Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers
JULY 2, 2012
About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). While I thought that Vistaprint has a shot at making the list, I was set aback and proud after seeing that we ranked 27 th on the list, ahead of some mega brands like Nike, Gap, Abercrombie and Fitch, and Crate and Barrel.
4 SEO Tactics That Damage Your Brand’s Reputation
Convince & Convert
SEPTEMBER 25, 2015
From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. That’s why you must take your company’s brand integrity into consideration in everything you do, including your search engine optimization efforts. To avoid shredding your brand’s values in the process, employ “white hat” SEO practices instead.
The Permanent Brand
JANUARY 16, 2013
Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Inevitably, there is some quaint reference to cows being branding with a hot iron stick as an identifier. Because branding is all about leaving a mark (emotional, physical, you name it). There are only a handful of brands that have truly transcended traditional advertising to become iconic embodiments of our zeitgeist. brand.
How to Build Trust in Your Brand Using Video
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. A few general points to bear in mind before creating your videos: Content is the number one way you can build trust with potential clients.
Why You Should Tweet on Black Friday
NOVEMBER 21, 2012
Did you know that the first brand on Twitter was a retailer? Yes, the first Twitter brand account was created by one of Twitter’s founders back in May 2011. Forward to December 2012 and now there are now there are several thousands brands on Twitter joining @earnestswen. Ranging from @Nike to @LuckyBrand, brands have extended their influence on consumers.
On Death And Dying Brands
JANUARY 31, 2013
The new art of branding. Have the big brands lost their power over consumers? The time and patience to beat a brand into the zeitgeist of the modern consumer seems to be a trend that is now in direct competition to many new entrants that are producing these customized and personalized - nearly unbranded - products for an ever-growing global consumer-base that is interested less in the label and brand experience and much more in something that can be uniquely "them." Will this concept of unbranded brands become that much commonplace in our lives?
The Performance of 100 Icon Brands on Facebook [report]
JUNE 13, 2012
Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Brands still don’t seem to fully understand how to create engagement / NOT one-way dialogue. Probably not.
Best brands think differently
SEPTEMBER 19, 2012
Successful brand managers think differently. The best brands act differently, how? They don't see a one dimensional product to sell, they sell a brand experience. . When Sao Paulo was thinking about how to get people to come to shopping malls.they didn't look at retail management, they thought about what places looked like when people wanted to spend time there. They didn't think about the mall as a retail space , they saw it as a space to create a place people wanted to spend time, a place people wanted to visit. Think about what that offers.it
Should Brands Give Up on QR Codes?
MAY 2, 2012
If going through the trouble of scanning a code merely leads you to a brand’s website, then there isn’t much in it for the user and the QR code doesn’t lead to any actual engagement. In my opinion, this is the most important reason why QR-codes are now regarded tedious to most users. How Brands Use Pinterest. The black and white squares quickly became ubiquitous.
Extraordinary Brand Experiences
NOVEMBER 22, 2015
How many brands truly deliver extraordinary experiences? When it comes to brands doing things right - constantly and consistently - I think of the work that Denise Lee Yohn has done over the years. From her first book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest to the article she authored for the Harvard Business Review titled, Start-Ups Need a Minimum Viable Brand. So, what does it take to create extraordinary experiences, and does your brand have what it takes? brand. minimum viable brand.